Health IT Thought Leadership

Posted on October 3, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

One of the big trends I see happening in the Health IT world is that every company wants to be a thought leader in the industry. It’s a powerful thing to provide thought leadership to your potential customers. It can also be an extremely challenging thing for an organization to sell that type of investment to their executive leadership team.

With that in mind, we’ve been working on some really compelling thought leadership marketing packages for health IT companies. It’s literally a fully integrated marketing package which integrates with our existing readership, email marketing, social media mentions (Twitter, LinkedIn, Facebook, Google Plus, etc), and ongoing traffic from search engines and related posts. Plus, you can use that thought leadership content in your own marketing efforts.

You can see some of the companies who’ve been sponsoring content on our network of Healthcare IT blogs. Barry Haitoff from Medical Management Corporation of America has been doing a series of posts focused on ways ambulatory practices can improve revenue. The Breakaway Group has sponsored a series of posts called Breakaway Thinking which focuses on ways to really improve what we’re doing in healthcare and break away from the competition. Vishal Gandhi from ClinicSpectrum has done an amazing job with the Cost Effective Healthcare Workflow Series. I love the way Vishal merges both technology and people into the optimal workflow.

I love the win win that these sponsored series provide. They allow us to keep the lights on here at Healthcare Scene, while still meeting our primary goal of providing value to the readers. We’d love for you to Contact Us if you’re interested in sponsoring your own series of blog posts.

Along with the sponsored series, we’re also extremely grateful for the various advertisers that have supported the site as well. Here are a few of the advertisers that have renewed their ad recently. Take a look at them and see if one of them could help you in your job.

Ambir (Advertiser since 1/2010) – I appreciate Ambir since they’ve been a sponsor for so long. I have one of their scanners on my desk and it’s worked great for me. Plus, they’re working on some really interesting workflow iPad applications that are really exciting too. Check them out to see what they’re working on.

Digital Health Conference (Advertiser since 7/2011) – This is the 4th year the Digital Health Conference, organized by NYeC, has advertised with us to promote there event in November. I’ll be at the event (see my full Fall HIT Conference schedule), so let me know if you plan to attend. Plus, you can get 20% off your registration if you use the discount code: HCS. Hopefully I’ll get to see many of you readers at the event.

Cerner (Advertiser since 9/2011) – Another great long term supporter of the site. Cerner Ambulatory EHR really needs no introduction. If you’re looking for an EHR, check them out. Their iPad application still had the coolest EHR iPad application feature I’ve seen: one swipe prescription refill.

gMed (Advertiser since 8/2013) – I had a really great chance this summer to get to know gMed on a much deeper level when they invited me to give the Keynote on the future of EHR at their EHR user conference. They certainly do make a compelling case for their Gastro specific EHR software. There are things they do because they’re specialty specific that you’ll really never see from a general EHR vendor.

Modernizing Medicine (Advertiser since 1/2014) – This is another specialty specific EHR vendor that takes a really unique approach to how you document a visit. If they are in your specialty (Dermatology, Ophthalmology, Orthopedics, Plastic Surgery, Otolaryngology, Gastroenterology, Urology, Rheumatology, Cosmetics), be sure to get a demo and see what makes them unique. I’ve also been invited to speak at their EHR user conference in November.

Finally thanks to the 3.6 million times this website’s been loaded by a reader and the 2166 people who subscribed to EMR and EHR and read the almost daily emails. To those who haven’t yet subscribed, here’s a link to subscribe to all the Healthcare Scene blogs you find interesting. It’s really hard to believe that we’re well over 5 years and 1,344 blog posts into this journey and in some ways it feels like we’re just getting started.