The AHA’s Society for Healthcare Strategists and Marketing Development recently held its annual conference – SHSMD17 – in Orlando Florida. For three full days, 1,500 attendees shared ideas and traded insights on the latest trends healthcare marketing trends. The 60+ concurrent sessions covered a variety of topics including:
- Developing online support groups for patients
- Successful blog-driven content marketing
- Media relationships
- Communication and preparedness during a crisis
- Chatbots
- Consumerism
For daily summaries of SHSMD17, check out these Day 1, Day 2 and Day 3 blogs. As well see this blog on the release of SHSMD’s Bridging Worlds 2.0 report during the conference.
If I had to pick an overall theme for SHSMD17 it would have to be “perspective”. The four keynote speakers and many of the session presenters urged the audience to break out of our boxes in order to truly “see” healthcare from multiple viewpoints – including patients, clinicians and government. Only by putting ourselves into the shoes of healthcare’s various stakeholders can we create effective marketing campaigns and hospital programs.
During the conference, there was a lot of live-tweeting and there were many conversations happening via social media with people who were not in attendance. I thought it would be fun to highlight 17 tweets from SHSMD17.
Here goes.
53.5MM millennials in the US workforce and research shows 48% of them already go online to find a doctor. #SHSMD17
— Chris Riegger (@ChrisRiegger) September 24, 2017
According to @CeciConnolly these will be the drivers of healthcare in future #SHSMD17 Tech right at top of list. cc #HITMC #hcldr pic.twitter.com/fSRiRaL4u2
— Colin Hung (@Colin_Hung) September 24, 2017
“Don’t focus on success. Focus on being significant. That will lead to success.” @DanielBurrus #shsmd17
— Dan Dunlop (@dandunlop) September 25, 2017
Patient data + demographics + geo data + spending info = powerful insights for @southnassau #SHSMD17 …or it’s a colorful #ClashofClans map pic.twitter.com/SKbySgtYza
— Colin Hung (@Colin_Hung) September 25, 2017
@SwedishCovenant on #ptexp & belonging: can’t replace communication in authentic relationships, from #brandambassadors to community #shsmd17 pic.twitter.com/PO7n6jhAAx
— Susan Stuehrk (@SusanStuehrk) September 25, 2017
Mass casualty drill @orlandohealth 3 months before #pulse shooting was for an active shooter. Hospitals need to be prepared. #SHSMD17 pic.twitter.com/dloGS61lNV
— Nate Alexander (@nomadicnate) September 25, 2017
Most marketing organizations are doing digital, but not being digital. This is true across industries, not just healthcare. #shsmd17
— alanshoebridge (@alanshoebridge) September 26, 2017
In the last decade, marketing has gone from one of the least tech-dependent business functions to one of the most. #digitalchange #shsmd17
— Amy Jose (@amyjose21) September 26, 2017
Retail is learning healthcare a lot faster than healthcare is learning retail. #shsmd17
— alanshoebridge (@alanshoebridge) September 26, 2017
“Remember the increasing power of consumers to influence brand messaging. Brands can be skewered or lionized in a digital second.” #shsmd17
— Kim Blake (@KimKBlake) September 26, 2017
Shouldn’t the first thing a patient receives from us after discharge be a thank you card, not a solicitation? #shsmd17
— Kelly David (@kldavid) September 26, 2017
Favorite part of #shsmd17: the inspiration and clarity of purpose shared by @MickEbeling @NotImpossible. pic.twitter.com/d18xJb72xg
— Heather Schoegler (@HSchoegler) September 26, 2017
Stop trying to show people how smart you are. Listen. @amyhermanaop #SHSMD17
— Kim Fox (@kzfox) September 26, 2017
Fun SHSMD17 Tweets
Behind every piece of bad content is an executive who asked for it. #SHSMD17
— Kim Fox (@kzfox) September 25, 2017
“Infographics are like Thanksgiving dinner. You can take it all in at once or piece it out to enjoy over time” @dandunlop #SHSMD17
— Colin Hung (@Colin_Hung) September 25, 2017
There are no colossal failures, just opportunities to learn from the next campaign #shsmd17
— Influence Health (@InfluenceHlth) September 26, 2017
“Doctors think a pic of their billboard will get patients. We did that… We had 4 calls, 2 were us!” ROI panelist gets real. #SHSMD17
— MedTouch (@MedTouch) September 26, 2017