In 2014, I made a good effort to create a lot more video content. You can check out our Healthcare IT Videos on YouTube (Subscribe to the Channel if you like them). The majority of our videos were done as Google Plus hangouts and we posted them on our EHR Video blog as well. Although, I did also do a number of videos at conferences.
Here’s a playlist of all my Healthcare Scene Google Plus hangouts:
I just checked the YouTube stats for the videos and they tell an interesting story:
47,900 minutes watched
56 Subscribers Gained
Just for reference, here are the stats for the life of the channel:
119 Subsribers Gained
Another interesting stat is that 36% of views of these videos came from a YouTube Search or YouTube suggested video. One of the big reasons I started doing more videos is YouTube is the second largest search engine in the world (Google is the first). Although, as you can tell from the numbers above, the percent of healthcare IT and EHR searches on YouTube is an infinitesimally small number of total searches.
I still think video presents a great opportunity. Although, as I enter into 2015, I’m looking at making some changes in my approach. First, I’m not sure that the video really matters that much. I always told people I talked to that people watching the videos were doing it for what was said as opposed to the production value. With that in mind, in my latest video I did more of a radio style interview with just our headshots: http://www.ehrvideos.com/2015/01/02/the-future-of-him-with-charlie-saponaro/ There’s something infinitely simpler about audio than video which will make doing these much easier for everyone involved. I’ll be exploring people’s reaction to an audio stream like the one linked and see what people think of them. I’ll still throw in the occasional video one where it makes sense.
Second, I want to find a way to do more short videos that focus on some key insights. I’ve got a few ideas on how to execute this, but it’s basically an extension of what we’ve done here on the blogs. We give you short and sweet value. I want to do more of that with videos. Some of those will be chopping up my larger videos into shorter segments. Although, we’ll also be exploring new short format options that I think you’ll enjoy.
All in all, I’m excited by what we’ve started with video. I think the 2014 work we did with video has laid the groundwork for the future and 2015 should be our best year ever with video. It will be fun to look back on this post and see how we do in 2015.
Oh yes, I’m also determined in 2015 to do a few Healthcare IT music videos with some help from Health IT Rock Star, Mandi Bishop.
What do you think of the videos we’ve created? Are there other things you’d like to see us do with video?