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If I Were AHIMA and Wanted to Ensure ICD-10 Wasn’t Delayed Again

Posted on September 12, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I’ve been working on my schedule for the AHIMA conference happening at the end of the month (officially I think they call it the AHIMA Convention). As I’ve looked over the various meetings and topics that will be discussed, I’m once again faced with the ICD-10 discussion.

I’ll admit that the ICD-10 discussion feels a little bit like the movie Groundhog Day. A little reminder of the movie (man I need to rewatch it):

Much like Bill Murray, I think we’re entering the same ICD-10 cycle that we were in last year. People warning about the impending implementation of ICD-10. People talking about the need to train on ICD-10. The impact of ICD-10 on revenue, productivity, software, etc etc etc. If it feels like we’ve been through these topics before, it’s because we have.

I previously posted an important question, “What Would Make Us Not Delay ICD-10 in 2015?” Unfortunately, I think the answer to that question is that right now nothing has changed. All of the reasons that someone would want ICD-10 to go forward and all of the reasons that ICD-10 should be delayed are exactly the same. I’d love to hear from people that disagree with me. Although, so far people have only come up with the same reasons that were the same last year.

That doesn’t mean it’s a lost cause for organizations like AHIMA that really want ICD-10 to go forward. They could do something that would change the environment and help ensure that ICD-10 actually happens in 2015. (Note: When we’re talking about DC and congress, nothing is certain, but I think this strategy would change the discussion.)

If I were AHIMA and wanted to push forward the ICD-10 agenda, I’d leverage your passionate community and be sure that the story of ICD-10 was told far and wide. The goal would have to be to create the narrative that delaying ICD-10 would cause irreparable harm to healthcare and to millions of people.

I imagine a series of videos with HIM people telling their stories on the impact of ICD-10 delays. These stories aren’t hard to find. Just start by looking at the AHIMA LinkedIn thread about the 2014 ICD-10 delay. Then engage the AHIMA community in social media and provide them the tools to spread these videos, their own stories, and other pro ICD-10 messages far and wide. Don’t underestimate the power of storytelling.

Also, you have to change the conversation about the impact of ICD-10. Far too many proponents of ICD-10 just talk about how it’s going to impact them individually. These individual stories are powerful when creating a movement, but the people in Washington hear those stories all day every day. They don’t usually change decisions based on a few heartbreaking stories. So, you have to illustrate to those in Washington that the impact of another ICD-10 delay is going to cause some harm to the healthcare system. This is not an easy task.

A well organized effort by AHIMA and other organizations could really gather steam. Enough calls, messages, and letters into Congress and they have to take note. It’s a feature of the way their systems are done. Although, a few responses won’t work. It has to be a real grassroots wave of people talking about how delaying ICD-10 is going to cause major issues. The biggest challenge to this is that it was delayed this year and what was the impact?

Of course, the other option is to hire a lobbyist. They’re going to tell the same story, but in a much more direct way. If AHIMA and other ICD-10 proponents don’t work hard to change the narrative of ICD-10 through a lobbyist or a grass roots campaign, then I don’t see any reason why ICD-10 won’t be delayed again. The good part is that any effort to do this will likely be supported and amplified by organizations like CMS. The bad part is that other organizations like the AMA are fighting the opposite battle. However, being quiet means that the other side wins by default.

Top 5 Most Influential People in Healthcare

Posted on September 8, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

There are a whole bunch of top 10, top 50, and top 100 lists going around right now. It’s always interesting to browse through these lists. If you’re on the list, you love seeing your name or organization’s name in lights. When someone makes a list, you can almost always disagree with something on their list, which drives a good conversation.

As I was thinking about all these lists, I saw one that listed the 100 most influential people in healthcare. As I looked through the list, I didn’t really agree with the list. I knew where they were coming from, but everyone on their list was on a macro level. While those people have influence over the healthcare system as a whole, I think there are much bigger influences over the healthcare we receive.

Here’s my list of the top 5 most influential people in healthcare:

  1. The Patient
  2. The Parent of a Child
  3. The Caregiver for a Senior
  4. The Spouse of the Patient
  5. The Patient Advocate

That’s right. The patient and the people who care about and advocate for that patient are the most influential and powerful people when it comes to the healthcare you receive. There is literally nothing more powerful in healthcare than this.

This applies to patients getting care from the existing healthcare system, but also applies to the broader terms of health and wellness. Nothing is more powerful than a patient that cares about their health and wellness. The only thing that comes close is a loved one who cares about that patient. It’s a powerful force and one that we haven’t leveraged enough in healthcare.

Sure. The big names in healthcare that make huge sums of money in high profile roles have an impact on the overall state of healthcare. However, even they aren’t stronger than an empowered patient.

Trying to Regulate Twitter

Posted on August 26, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I recently saw a bunch of people tweeting about a conference in Milan which was supposedly trying to regulate the use of Twitter at the medical meeting. It turns out that the post about what you should tweet about at the meeting was mostly a joke and the comments that were highlighted were largely taken out of context. Plus, it wasn’t the organizer of the event that did the post, but just a participant in the conference. Because of the stir up, the post was taken down, but Dr. Bryan Vartabedian captured a piece of the post in his commentary:

The social side of any conference is important, and Twitter, being part of the social media, will naturally show that side. There is, however, a danger that the orchestra’s symphony will be drowned out by foot-shuffling, program brandishing, and a general clucking and chattering.

Ironically, this story ends up being a case of where Twitter can go wrong. It’s easy to misconstrue what people mean in a blog post or on Twitter. I have it happen all the time with the blog posts I write. I’m often amazed at people’s responses to my blog post since they either miss the point of my post or they think I’m making a point which is definitely not the case. Over time I think I’ve gotten better at this, but with thousands of readers over thousands of blog posts there’s bound to be a miscommunication. The great thing is that once I engage them, there’s usually clarity. But I digress…

Regardless of the particular situation at the medical meetings in Milan, the discussion of regulating Twitter (feel free to insert other social media as well) is a really good one. Although, it doesn’t just apply to meetings. I’ve seen many people try and regulate what’s done on all sorts of hashtags or other social media. I find the efforts people make to control other people on social media entertaining.

I’m sure this says a lot about me, but when someone tries to regulate what’s said or done on a hashtag on Twitter (meeting or otherwise), it just makes me want to do the opposite. While I have that innate need to not be controlled (some might call it rebellion), the reality is that I take a much more pragmatic approach to people’s suggestions about what should be said or done with a hashtag. I use a simple measure: “Will their suggestion make me a better part of the community?” (Yes, communities come together around hashtags) If I think that someone’s suggestion is a good one that will make me a better part of that community, then I usually listen. If I don’t think their suggestion matters or actually detracts from the community, then I ignore. Do I make mistakes? Absolutely, but this is my approach to it.

My personal approach aside, the reality is that even if you want to control what happens on Twitter and with certain hashtags, you can’t! If someone wants to be a bad actor in a hashtag community, then they’re going to do it. Bad community actors aren’t usually listening to the other people in the community anyway. So, trying to police it usually just leaves you dirtying the conversation stream even more.

Personally, I love the diversity and freedom that’s seen by participants in a Twitter stream. It tells me a lot about the person or company. Plus, I like the human elements of Twitter as well. I love to see that someone’s excited about a conference, their puppy, a great meal, a certain vendor, etc. Those that only talk about these things I can easily block if needed, but the reality is that a tweet is so easily consumed I can skip over any that don’t interest me.

I know many people hate when a Twitter stream is overwhelmed with vendor tweets at a conference as well. This doesn’t bother me much. It tells me a lot about the vendor as well. If they don’t care enough to be thoughtful in their tweeting, do they also not care enough about their product? Plus, if they’re spamming the stream with sales tweets, is that how I’ll be treated as a customer? This is good for me to know and so I don’t mind seeing their true form on Twitter.

With that said, I have found that the quality of a hashtag Twitter stream is directly proportional to the number of humans that are tweeting on that hashtag. Social media is about connecting people and so it makes sense that when more people (as opposed to no personality companies) are participating, then it’s a better experience.

I’m sure many will still try and influence what’s done on a Twitter stream. More power to them, but it’s a losing battle. Instead of trying to regulate Twitter, I think we’re better served encouraging and promoting those people and tweets that are adding value to the hashtag community. Plus, we can contribute value to the stream ourselves. There are bad actors in every community in the world. However, if enough good people are on board adding value, then the bad actors fade into the background.

4 Health IT and EHR Blogs

Posted on August 12, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

As I’ve been putting together these blog posts about other Health IT and EHR bloggers, I’ve been astounded how many former bloggers have stopped blogging. I guess I was write to post one of my first blogger features as “EHR Blogger Attrition.” I imagine many previous bloggers are still sharing content, but have likely moved to other social media which is much easier to sustain. A tweet can be generated much more quickly than a blog post.

With that in mind, I feel grateful that I’m still able to blog and that enough people come and read my blog posts that I can provide for my family with my blogging. While some might define my blogging as micro blogging, I think there’s more value in a blog post than a tweet. You don’t have to dig into subjects in a tweet. People don’t go looking through your old tweets like they do blog posts.

Those musings aside, here are some other Health IT and EHR bloggers you might find interesting:
Health Blawg – David Harlow has a fascinating blog covering many of the various healthcare regulations that encumber our lives. Many lawyers are afraid to blog, but David has overcome that fear and created regular healthcare content that’s well worth following.

The Health Care Blog – While this blog isn’t exclusively health IT, a large portion o the topics are Health IT related. This blog never ceases to amaze me at the number of people they have contributing quality content to their site. It doesn’t have one voice, and that’s what makes the site so great. You might read a post about healthcare analytics and then one on value based contracts. Plus, it has one of the most active communities for comments. In fact, I often find myself more interested in the comments than the post itself.

Phil Baumann – While Phil is an RN by training, he’s more of a healthcare communicator and marketer than anything. Phil’s been doing this long enough that he doesn’t pull any punches. He just says it the way it is and isn’t afraid of saying things others aren’t comfortable saying. That makes for a good blog.

Galen Healthcare Solutions – I always like to feature at least one health IT company that’s creating great blog content. Galen Healthcare Solutions is definitely one of the best out there and they’ve been doing it consistently for a long time. Looks like their first blog post was in July 2008. I’m not sure who’s behind their consistency, but they deserve a lot of credit for the work they’ve done. It’s a great blog.

Reputation Management – Doctors and Health IT Professionals

Posted on August 5, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I’ve been thinking a lot lately about the challenge of reputation management. In the work I do, reputation management is a really big thing for both doctors and healthcare IT professionals. As part of my Healthcare IT job board and career resources, I wrote about managing your personal brand and the benefits of blogging. Both of them do a good job digging into some of the reasons why and ways you can manage your brand as a healthcare IT professional.

The reality is that many people don’t think of themselves as a brand. Maybe we’re not brands in the purest form, but we all have a profile whether we like it or not. What’s really interesting about the digital age is that our profile, “brand” if you will, is becoming more and more public and much easier for people to find. Plus, the age of social media means that other people are defining your personal brand whether you’re participating in the conversation or not.

Turns out that all of these principles apply to a doctor as well. In fact, there are dozens of companies that are creating online profiles for every doctor out there. They’re gathering hordes of publicly available data about your schooling, your location, your online profiles, your Medicare data, and much much more. Plus, we’re just getting started.

Many of these websites are also asking your patients to rank, rate, and review you. I’ve previously written my thoughts on these ranking and ratings websites. Despite my own views on the lack of value these websites provide, many patients don’t know the difference and so they can be a major driver to or away from your practice.

With all these changes, it’s becoming more and more important that doctors don’t ignore their online reputation. This doesn’t mean that the doctor has to be the one managing their online reputation. Some doctors enjoy doing it and so that’s great. However, this could very well be your office manager or you could even work with an outside company that’s skilled in managing physician’s online reputation. Just be careful on the later that they’re actually doing something to manage your reputation and not just saying they’re doing something.

As in most things in life, this concept isn’t new. We’ve always had to be conscious of what other people saw, said, and thought about us. It’s just the communication tools that people use to spread that information that have changed.

What are you or your organization doing to manage your reputation?

FDA’s Social Media Guidance Insights

Posted on July 23, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I had a chance to watch parts of a Google+ hangout discussing the latest FDA social media guidance with David Harlow from Health Blawg. I’ve had a chance to work on a number of things with David and he’s a really smart guy that’s on top of a lot of the regulations that affect healthcare. I guess that’s a feature of being a healthcare lawyer. For those who missed it, you can check out the full video interview with David below:

For those who prefer the cliff notes version, David published some bullet points on his blog that do a great job summarizing the main points and key takeaways:

  • The draft guidance makes use of Twitter and platforms like Google Ads extremely unattractive, because the vast majority of the “real estate” must be given over to brand and generic names, indications for use, benefits, risks, and a link to fuller information about risks.
  • The FDA addressed itself to short-form communication without considering the way in which it is used most effectively – not as a canvas for ads, but as a forum for conversation.
  • Unbranded tweetchats, Facebook pages, and the like were OK before the draft guidance was issued, and they still are.
  • The correction of misinformation guidance lowers the regulatory bar for corrections (vs. marketing messages that must meet higher standards and may be subject to pre-review).
  • The misinformation guidance does not require a drug or device manufacturer to address all misinformation online about its products. Corrections must be focused responses to what others put out there on line, and should link to fuller information where appropriate, but corrections should not include or link to promotional material.
  • The misinformation guidance delineates an area of opportunity for drug and device manufacturers.

You can read more on his blog post including someone getting in trouble for liking a patient’s status. Think about that for a minute. Is it any wonder that pharma’s been really careful with social media?

Study on the Economic Impact of Inefficient Communications in Healthcare

Posted on July 9, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Efficient communication and collaboration amongst physicians, nurses and other providers is critical to the coordination and delivery of patient care, especially given the increasingly mobile nature of today’s clinicians and the evolution of the accountable care organization (ACO) model.

For healthcare IT leadership, the ability to satisfy the clinical need for more efficient communications technologies must be balanced with safeguarding protected health information (PHI) to meet compliance and security requirements. As a result, the industry continues to rely primarily on pagers, which creates inefficiencies that can have a considerable economic and productivity impact.

To quantify this impact, the Imprivata Report on the Economic Impact of Inefficient Communications in Healthcare worked with the Ponemon Institute to survey more than 400 healthcare providers in the U.S. about the typical communications process during three clinical workflows: patient admissions, coordinating emergency response teams and patient transfers.

This report is chalk full of good information on the communication challenges in healthcare. Here’s one example chart from the report:
Wasted Time in Hospitals Due to Poor Communication

While it’s good to see that 52% think pagers are not efficient, I’d hope that the number were much higher. I think that most don’t realize how inefficient a pager really is to their organization. It’s interesting that 39% don’t allow text messaging, but it would be interesting to see how many of the 61% that allow text messaging use a secure text message solution.

I think the use of technology to facilitate communication in healthcare is one of the most exciting opportunities out there today. Certainly we have to be careful to follow HIPAA, but we need to not use HIPAA as an excuse for why we don’t use the technology to facilitate better communication.

There’s a lot more in the report that’s worth a read. I’m sure I’ll be covering more details of the report in the future.

4 Healthcare IT Blogs

Posted on July 8, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I’ve been having some fun highlighting some of my fellow health IT blogging colleagues (see 5 Health IT bloggers I highlighted previously). What’s been kind of sad about the experience is that so many health IT bloggers have stopped blogging. I started bookmarking the various EHR and health IT bloggers that I came across a few years back. As I’ve been going back through that list, it’s been really amazing how many stopped or even removed their blog completely.

Even so, there are still quite a few healthcare IT bloggers that are writing some great content. Here’s a look at 4 more health IT bloggers that I find interesting.

Venture Valkyrie – This blog is written by Lisa Suennen, but I have to admit that I didn’t even know that was her real name. I’ve just always seen her as Venture Valkyrie. With an awesome name like that, I’m not sure why she’d ever use the name Lisa. Anyway, Venture Valkyrie is a venture capital investor and healthcare industry consultant. She brings a lot of interesting perspective and insight into healthcare, investing, innovation, entrepreneurship and the role of women in all of these.

Dr. Mike Sevilla – Dr. Sevilla originally started his social media efforts as The Doctor Anonymous, before he came out from behind the cover of anonymity to share his thoughts on medicine, social media and life. Dr. Sevilla is a family practice doctor who’s been involved in social media since 2005. He’s tried to stop blogging and other social media and he can’t stay away. That’s just my kind of blogger.

HL7 Standards – This blog is run by the Corepoint Health team and is also home to the #HITsm Twitter chat topics. While Corepoint Health manages the blog, they do a good job connecting with outside experts (many they probably find through their hosting the #HITsm chat) to cover interesting topics on the blog. In fact, if i didn’t tell you the blog was run by Corepoint Health, you’d probably not even know it. I love that they’ve taken the thought leadership and relationship approach to blog marketing.

Schwartz MSL Blog – This isn’t a purely health IT blog, but it covers a lot of healthcare IT topics since many of Schwartz’s clients are healthcare IT companies. Along with covering their experience working in healthcare IT, they also offer some interesting insights into the PR, marketing and social media worlds that I’m sure many readers will find interesting and useful.

Key Insights from Healthcare B2B Social Marketing Strategies #HITMC Twitter Chat

Posted on June 30, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I previously posted the topics for the first #HITMC Twitter chat that was supported by @billians and @porterresearch. Billian put together a recap of the Twitter chat using storify which is worth checking out. My partner in Influential Networks, Shahid Shah (The Healthcare Guy), took notes during the Twitter chat and put together this really great discussion summary for the 5 questions.

Topic 1: How can healthcare B2B marketers use social selling to their advantage?

  • Most healthcare sales are “local” and selling is inherently social; using social to identify trends and implications is great start. #HITMC
  • When selling socially, audience development is key; use local topics/trends to draw community attention before discussing solutions. #HITMC
  • When selling socially, don’t try to broadcast messages applicable nationally – focus locally on what matters to specific audiences. #HITMC
  • When discussing products, draw clear lines from real customer problems to your solutions including how to operationalize. #HITMC
  • When describing solutions, figure out what kind of audience participation around objections and clarifications is necessary. #HITMC

Topic 2: What suggestions do you have for healthcare B2B marketers beginning on social?

  • Imagine creating an event and consider what kind of audience you’d like to talk with; develop messaging around that audience. #HITMC
  • In the imagined event think about why people would come to your event (social is about “events” and “audience”). #HITMC
  • Craft a simple marketing messaging document that considers audience participation and what you’d like to hear from them. #HITMC
  • Don’t just figure out what you want tell the audience, that’s not social. Community participation is social. #HITMC
  • Once you know your audience and how you’d like them to participate then choose medium – FB, LinkedIn, Twitter, Blogs, etc. #HITMC
  • Don’t choose medium first, create audience development and community participation plan, topics, trends, etc. first #HITMC

Topic 3: How can Facebook be of use to healthcare B2B marketing strategies?

  • FB is best used for B2C (patient) as opposed to B2B but is useful in certain B2B circles when dealing with healthcare staff. #HITMC
  • To reach healthcare company staff, FB is great to start audience-specific discussions around specific jobs and problems. #HITMC
  • B2B is still a person to person sale but the person you’re selling has an organizational responsibility to be considered. #HITMC
  • Once you know the organizational responsibilities and purchasing decision, budgeting, then use that to inform FaceBook content. #HITMC

Topic 4: How can healthcare B2B marketers ensure the success of content on social?

  • News & views content is less useful and not as evergreen as actionable advice or content meant to teach something. #HITMC
  • In B2B, focus on content that is meant to help someone get their job done, not entertain or enlighten to just give news. #HITMC
  • Successful content will saved, e-mailed, or shared in some way. If your content isn’t saved or shared consider it a failure. #HITMC
  • If you know your audience, their roles, their responsibilities, etc. you can teach them something or lighten their research load. #HITMC
  • All of us have jobs to do during the day; the content that helps eliminate some research we have to do or finish a job wins. #HITMC

Topic 5: Why is social listening an important factor in successful B2B marketing?

  • There is no such thing as social marketing or social selling without listening.  #HITMC
  • If you don’t listen, you’re talking. Usually when you talk without listening you focus on the wrong person (yourself). #HITMC
  • Listening allows you to demonstrate authenticity, which builds confidence in your brand, which makes you believable. #HITMC
  • People, especially B2B, only buys from you when you’re authentic and believable because mission critical jobs are at stake. #HITMC
  • Recognize that nobody cares about you or your company. Not listening confirms people’s suspicions about your inauthenticity. #HITMC
  • Listening allows you to develop a better audience and find out their problems; you can solve issues or provide better content. #HITMC
  • Listening allows audiences to inform your marketing calendar, event participation, tell you about problems, solutions sought, etc. #HITMC

Thanks to everyone who participated in the chat and contributed to the conversation. I was excited that the chat produced 279 tweets and almost 1.4 million impressions. You can find the full transcript of the chat here. If you have other comments on these subjects, please add them to the comments of this post.

Healthcare B2B Social Marketing Strategies #HITMC Twitter Chat

Posted on June 25, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I’m really excited to be hosting a twitter chat with the great people at @billians and @porterresearch. You’ll find me participating in the Twitter chat using @ehrandhit and @techguy. If you’d like to join in on the conversation, follow the hashtag #HITMC on Thursday, June 26th @ 1pm ET.

Using the link above you can follow along with the chat, but even better is for you to join in on the conversation. Just add #HITMC to your tweet and you’ll be part of the conversation. Nothing to it.

We’ve put together the following 5 healthcare B2B topics for tomorrow’s Twitter chat discussion. There are some meaty ones in there for those that care about healthcare B2B marketing.

Topic 1: How can healthcare B2B marketers use social selling to their advantage? 
Suggested Reading: Social Media in Healthcare Marketing: Making the Case

Topic 2: What suggestions do you have for healthcare B2B marketers beginning on social?
Suggested Reading: 5 (Relatively Simple) Steps To B2B Social Media Marketing Success

Topic 3: How can Facebook be of use to healthcare B2B marketing strategies?
Suggested Reading: Using Facebook for B2B Healthcare Marketing: 5 Top Tips

Topic 4: How can healthcare B2B marketers ensure the success of content on social?
Suggested Reading: Strategies for Effective B2B Healthcare Marketing Content Creation

 Topic 5: Why is social listening an important factor in successful B2B marketing?
Suggested Reading: Why Social Media Listening is Important for Brands

Looking forward to hearing your thoughts on the above topics. Should be a lively conversation similar to what we started at the Health IT Marketing and PR Conference.