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Study on the Economic Impact of Inefficient Communications in Healthcare

Efficient communication and collaboration amongst physicians, nurses and other providers is critical to the coordination and delivery of patient care, especially given the increasingly mobile nature of today’s clinicians and the evolution of the accountable care organization (ACO) model.

For healthcare IT leadership, the ability to satisfy the clinical need for more efficient communications technologies must be balanced with safeguarding protected health information (PHI) to meet compliance and security requirements. As a result, the industry continues to rely primarily on pagers, which creates inefficiencies that can have a considerable economic and productivity impact.

To quantify this impact, the Imprivata Report on the Economic Impact of Inefficient Communications in Healthcare worked with the Ponemon Institute to survey more than 400 healthcare providers in the U.S. about the typical communications process during three clinical workflows: patient admissions, coordinating emergency response teams and patient transfers.

This report is chalk full of good information on the communication challenges in healthcare. Here’s one example chart from the report:
Wasted Time in Hospitals Due to Poor Communication

While it’s good to see that 52% think pagers are not efficient, I’d hope that the number were much higher. I think that most don’t realize how inefficient a pager really is to their organization. It’s interesting that 39% don’t allow text messaging, but it would be interesting to see how many of the 61% that allow text messaging use a secure text message solution.

I think the use of technology to facilitate communication in healthcare is one of the most exciting opportunities out there today. Certainly we have to be careful to follow HIPAA, but we need to not use HIPAA as an excuse for why we don’t use the technology to facilitate better communication.

There’s a lot more in the report that’s worth a read. I’m sure I’ll be covering more details of the report in the future.

July 9, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 14 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John launched two new companies: InfluentialNetworks.com and Physia.com, and is an advisor to docBeat. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and Google Plus. Healthcare Scene can be found on Google+ as well.

4 Healthcare IT Blogs

I’ve been having some fun highlighting some of my fellow health IT blogging colleagues (see 5 Health IT bloggers I highlighted previously). What’s been kind of sad about the experience is that so many health IT bloggers have stopped blogging. I started bookmarking the various EHR and health IT bloggers that I came across a few years back. As I’ve been going back through that list, it’s been really amazing how many stopped or even removed their blog completely.

Even so, there are still quite a few healthcare IT bloggers that are writing some great content. Here’s a look at 4 more health IT bloggers that I find interesting.

Venture Valkyrie – This blog is written by Lisa Suennen, but I have to admit that I didn’t even know that was her real name. I’ve just always seen her as Venture Valkyrie. With an awesome name like that, I’m not sure why she’d ever use the name Lisa. Anyway, Venture Valkyrie is a venture capital investor and healthcare industry consultant. She brings a lot of interesting perspective and insight into healthcare, investing, innovation, entrepreneurship and the role of women in all of these.

Dr. Mike Sevilla – Dr. Sevilla originally started his social media efforts as The Doctor Anonymous, before he came out from behind the cover of anonymity to share his thoughts on medicine, social media and life. Dr. Sevilla is a family practice doctor who’s been involved in social media since 2005. He’s tried to stop blogging and other social media and he can’t stay away. That’s just my kind of blogger.

HL7 Standards – This blog is run by the Corepoint Health team and is also home to the #HITsm Twitter chat topics. While Corepoint Health manages the blog, they do a good job connecting with outside experts (many they probably find through their hosting the #HITsm chat) to cover interesting topics on the blog. In fact, if i didn’t tell you the blog was run by Corepoint Health, you’d probably not even know it. I love that they’ve taken the thought leadership and relationship approach to blog marketing.

Schwartz MSL Blog – This isn’t a purely health IT blog, but it covers a lot of healthcare IT topics since many of Schwartz’s clients are healthcare IT companies. Along with covering their experience working in healthcare IT, they also offer some interesting insights into the PR, marketing and social media worlds that I’m sure many readers will find interesting and useful.

July 8, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 14 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John launched two new companies: InfluentialNetworks.com and Physia.com, and is an advisor to docBeat. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and Google Plus. Healthcare Scene can be found on Google+ as well.

Key Insights from Healthcare B2B Social Marketing Strategies #HITMC Twitter Chat

I previously posted the topics for the first #HITMC Twitter chat that was supported by @billians and @porterresearch. Billian put together a recap of the Twitter chat using storify which is worth checking out. My partner in Influential Networks, Shahid Shah (The Healthcare Guy), took notes during the Twitter chat and put together this really great discussion summary for the 5 questions.

Topic 1: How can healthcare B2B marketers use social selling to their advantage?

  • Most healthcare sales are “local” and selling is inherently social; using social to identify trends and implications is great start. #HITMC
  • When selling socially, audience development is key; use local topics/trends to draw community attention before discussing solutions. #HITMC
  • When selling socially, don’t try to broadcast messages applicable nationally – focus locally on what matters to specific audiences. #HITMC
  • When discussing products, draw clear lines from real customer problems to your solutions including how to operationalize. #HITMC
  • When describing solutions, figure out what kind of audience participation around objections and clarifications is necessary. #HITMC

Topic 2: What suggestions do you have for healthcare B2B marketers beginning on social?

  • Imagine creating an event and consider what kind of audience you’d like to talk with; develop messaging around that audience. #HITMC
  • In the imagined event think about why people would come to your event (social is about “events” and “audience”). #HITMC
  • Craft a simple marketing messaging document that considers audience participation and what you’d like to hear from them. #HITMC
  • Don’t just figure out what you want tell the audience, that’s not social. Community participation is social. #HITMC
  • Once you know your audience and how you’d like them to participate then choose medium – FB, LinkedIn, Twitter, Blogs, etc. #HITMC
  • Don’t choose medium first, create audience development and community participation plan, topics, trends, etc. first #HITMC

Topic 3: How can Facebook be of use to healthcare B2B marketing strategies?

  • FB is best used for B2C (patient) as opposed to B2B but is useful in certain B2B circles when dealing with healthcare staff. #HITMC
  • To reach healthcare company staff, FB is great to start audience-specific discussions around specific jobs and problems. #HITMC
  • B2B is still a person to person sale but the person you’re selling has an organizational responsibility to be considered. #HITMC
  • Once you know the organizational responsibilities and purchasing decision, budgeting, then use that to inform FaceBook content. #HITMC

Topic 4: How can healthcare B2B marketers ensure the success of content on social?

  • News & views content is less useful and not as evergreen as actionable advice or content meant to teach something. #HITMC
  • In B2B, focus on content that is meant to help someone get their job done, not entertain or enlighten to just give news. #HITMC
  • Successful content will saved, e-mailed, or shared in some way. If your content isn’t saved or shared consider it a failure. #HITMC
  • If you know your audience, their roles, their responsibilities, etc. you can teach them something or lighten their research load. #HITMC
  • All of us have jobs to do during the day; the content that helps eliminate some research we have to do or finish a job wins. #HITMC

Topic 5: Why is social listening an important factor in successful B2B marketing?

  • There is no such thing as social marketing or social selling without listening.  #HITMC
  • If you don’t listen, you’re talking. Usually when you talk without listening you focus on the wrong person (yourself). #HITMC
  • Listening allows you to demonstrate authenticity, which builds confidence in your brand, which makes you believable. #HITMC
  • People, especially B2B, only buys from you when you’re authentic and believable because mission critical jobs are at stake. #HITMC
  • Recognize that nobody cares about you or your company. Not listening confirms people’s suspicions about your inauthenticity. #HITMC
  • Listening allows you to develop a better audience and find out their problems; you can solve issues or provide better content. #HITMC
  • Listening allows audiences to inform your marketing calendar, event participation, tell you about problems, solutions sought, etc. #HITMC

Thanks to everyone who participated in the chat and contributed to the conversation. I was excited that the chat produced 279 tweets and almost 1.4 million impressions. You can find the full transcript of the chat here. If you have other comments on these subjects, please add them to the comments of this post.

June 30, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 14 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John launched two new companies: InfluentialNetworks.com and Physia.com, and is an advisor to docBeat. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and Google Plus. Healthcare Scene can be found on Google+ as well.

Healthcare B2B Social Marketing Strategies #HITMC Twitter Chat

I’m really excited to be hosting a twitter chat with the great people at @billians and @porterresearch. You’ll find me participating in the Twitter chat using @ehrandhit and @techguy. If you’d like to join in on the conversation, follow the hashtag #HITMC on Thursday, June 26th @ 1pm ET.

Using the link above you can follow along with the chat, but even better is for you to join in on the conversation. Just add #HITMC to your tweet and you’ll be part of the conversation. Nothing to it.

We’ve put together the following 5 healthcare B2B topics for tomorrow’s Twitter chat discussion. There are some meaty ones in there for those that care about healthcare B2B marketing.

Topic 1: How can healthcare B2B marketers use social selling to their advantage? 
Suggested Reading: Social Media in Healthcare Marketing: Making the Case

Topic 2: What suggestions do you have for healthcare B2B marketers beginning on social?
Suggested Reading: 5 (Relatively Simple) Steps To B2B Social Media Marketing Success

Topic 3: How can Facebook be of use to healthcare B2B marketing strategies?
Suggested Reading: Using Facebook for B2B Healthcare Marketing: 5 Top Tips

Topic 4: How can healthcare B2B marketers ensure the success of content on social?
Suggested Reading: Strategies for Effective B2B Healthcare Marketing Content Creation

 Topic 5: Why is social listening an important factor in successful B2B marketing?
Suggested Reading: Why Social Media Listening is Important for Brands

Looking forward to hearing your thoughts on the above topics. Should be a lively conversation similar to what we started at the Health IT Marketing and PR Conference.

June 25, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 14 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John launched two new companies: InfluentialNetworks.com and Physia.com, and is an advisor to docBeat. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and Google Plus. Healthcare Scene can be found on Google+ as well.

How Doctors Can Make Use of Social Media?

The following is a guest blog post by Alex Tate.
alex
By using the right strategy doctors can gain a lot by making a proper use of social media to market themselves, share their rich experience and knowledge and carry out discussions with the colleagues in the industry.

Many of the doctors are afraid of the unknown and thus decide to remain silent over the social media due to privacy concerns. It is possible to create a good balance between having a transparent communication and matching to the necessary limitations of the industry.  Around 24% of physicians use social media at least once a day to post, share and seek medical information. The use of social media is still in its early years and it is a great opportunity to take advantage of these digital platforms and build credibility for your career as a doctor or a physician. The medical industry is very less saturated online as compared to other industries mainly due to the fear and apprehensions of health care organizations and professions as they would want to avoid liability issues related to social media related platforms.

As a doctor it is possible to make an effective and profitable social media strategy to market your practice and career. It will require a lot of time and effort but the results can have a far reaching effect for the long term success. If you are a physician or a doctor there are many ways you can make yourself stand out among others and effectively reach the right people in your social media.

  1. Set up personal account in Twitter, Facebook and LinkedIn

Having social media accounts is one of the ways to increase your social footprint and expand it. Make a personal profile in all these three networks and optimize them to the fullest.

  1. Make Use of Visuals

Visuals are more effective in engaging people than text therefore include more pictures in your social media profiles on LinkedIn, Facebook and Twitter. This is one of the important things to implement on Facebook, Twitter and LinkedIn. When you are sharing content make sure you use original and non copyrighted photography in order to boost your engaging posts. Another way is to make use of photos in the blog posts, videos and articles when you are posting things on these networks.

  1. Share the knowledge

It doesn’t matter that which platform you are sharing your content on but make sure you whatever you are saying is helping you to make connections, followers and friends. Make use of your unique expertise and share the relevant information about what you know best.

Apart from joining the existing twitter chats, LinkedIn groups and relevant online discussion related to your area of expertise and industry, plan and start your own sharing hub on social media in order to bring the depth of knowledge to your professional interests.

Whether your knowledge hub is a LinkedIn Group, Twitter chats, Google plus profile or other relevant discussions online related to your industry, it is an important way of sharing what you know and build your credibility as you educate others.

As doctors it is important that you follow the rule of thumb to make sure you are providing the value to others and making use of your time spent on the social media networks. Doctor’s job is to make sure they share their expertise and execute their advice.

  1. Frequency of posting on LinkedIn

As one of the largest network of professionals online LinkedIn allow doctors to highlight each aspect of their career path using text and visuals. LinkedIn can offer lots of benefits to doctors because of its professional nature and a large network of likeminded people sharing and connecting with others. Begin by sharing the content from your profile that reflects your expertise and knowledge as a healthcare professional.

On LinkedIn content needs to be of a professional nature and little more reserved than the one shared on Facebook or Twitter. Share the links to those articles and other information that can be of some value to your connections and at the same time adding your own perspectives through commenting on posts.

  1. Follow other Healthcare Professionals on Social Media

Using Facebook and Twitter you can reach out to existing network of your contacts that you already know and you can find them by searching for colleagues, peers and friends working in the healthcare field. Follow and make connection with these individuals. After that you can use each networks search feature for to look for individuals in the similar role or industry. By connecting with a large number of people on these platforms you will have the like- minded people to interact with and share your views and experiences.

  1. Participate in conversations on twitter

Twitter is the best social media platform for having a public one to one conversation at the basic level. Start your conversation with doctors and medical professionals and discuss current trends in healthcare industry or new findings.

You can also find the conversations from other you have followed by searching through hashtags or keywords related to your interests a physician

  1. Join Useful Twitter Chats

In twitter chats, on particular topics and hash tags occurs weekly, monthly or quarterly. Search and discover what chats Twitter chats are available for medical professionals and join these conversations with other participants and learn new things. When participating in the twitter chat answer some of the questions asked by participants or posted by moderators by adding your views and opinions. Follow other participants and moderators in the chat and include proper hash tags in all of your tweets.

  1. Go For Accuracy

There is a large amount of misinformation online when it comes to medical field that confuses consumers and dilutes the effectiveness of accurate medial insights. As a doctor it is important that you act as the voice of reason when sharing important information about healthcare online. Go for accurate coverage of information on social media that could affect your credibility for the long term.

Spend a limited time on social media at a certain part of the day or few times a week to help you make your efforts to be more accurate. Again it needs to be quality over quantity when it comes to content sharing and the discussions that you are having online.

  1. Ask Questions

One of the benefits of having social media is the ability to have actual conversations online with your friends, family, peers and other connections in your network. As a doctor you should ask questions from your audience in order to get their feedback on some decision or a perspective on industry news.

As you will ask questions you will be able to learn the insights of your network. No one knows everything but still someone has something to share with others. Make use of your network on social media to get more insights and establish your credibility as respected and reputed doctor.

About Alex Tate

I am a health IT consultant with experience in management and training consultants across private and public sectors. I frequently write on Health IT for various blogs and websites. I am currently managing ehrsoftware.info website that helps practices and physicians select the right EHR. If you wish to connect with me follow me at https://twitter.com/alextate07

June 17, 2014 I Written By

Why Are So Many ER Doctors on Social Media?

Thanks to Greg Matthews for pointing out this article on 33 Charts that talks about why so many ER doctors are blogging and on social media.

Dr. Vartabedian brings up some interesting points about the early ER doc social media leadership, the FOAM movement and the resourcefulness of emergency medicine doctors. Those are good points, but I myself think that there are two reasons that ER doctors are so involved in social media.

First, an ER docs life is full of interesting stories. There’s a reason that so many medical TV dramas centered around the ER. While the drama of an ER isn’t ever as exciting as what they portray on TV, it is true that an emergency medicine physician has no idea what might come through the door next.

At the core of social media and especially blogging is the ability to tell a good story. ED docs have new stories entering their departments every single day. It’s much harder to write a great blog post about your 14th colonoscopy or 10th cough and cold.

Second, I think many ED physicians see themselves as a little bit renegade. There’s a reason why the ED is the only department in the hospital that continually can make the case for why they need their own EHR as opposed to the massive enterprise EHR which they’ve spent hundreds of millions of dollars to use. The culture of the ED is that we’re different and sometimes we have to do things that are different than the rest of the hospital.

While healthcare social media has become more mainstream, when it first started you had to be a little bit of a renegade to start using it. Most doctors were just afraid. I don’t think you can work in the ED and be afraid, can you?

Although the GuntDoc might have said it best in the comments, “ER docs are some of the most interesting people you’ll meet. There has to be a touch of something off in you to go into EM anyway.”

Social media definitely loves interesting!

June 4, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 14 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John launched two new companies: InfluentialNetworks.com and Physia.com, and is an advisor to docBeat. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and Google Plus. Healthcare Scene can be found on Google+ as well.

EHR Blogger Attrition

Someone at HIMSS asked me who the up and coming healthcare IT bloggers were in the industry. It was an interesting question. It’s not really sexy to start an EHR blog right now. The golden age of EHR blogging is over and I’m interested to know where EHR and healthcare IT blogging is going to go in the future. The good part is that the use of technology to improve healthcare is never going to go away. It may not be called EHR, but we’ll always be working with the latest technology that can make healthcare better.

As I look through the list of health IT and EHR bloggers on HITsphere, It’s really interesting to see how many bloggers have stopped blogging in the 8.5 years since I started.

Even more than dedicated health IT and EHR bloggers, we’ve seen a lot of company bloggers basically stop as well. For example, I miss seeing Evan Steele’s weekly posts on the EMR Straight Talk blog. Of course, he’s now moved on from the day to day of SRSsoft. I guess that’s a natural part of the cycle, but it’s too bad a company doesn’t continue on with the blog. Not that keeping a blog with fresh content is easy. It’s not.

There are still quite a few bloggers that started blogging about the same time as me and are still doing their thing. A few that come to mind include: Neil Versel, HIStalk, Healthcare IT Guy, Lab Soft News, and Christina’s Considerations.

That’s not to say that there aren’t still some great health IT blogs out there. There are still quite a few good ones, but not many new ones. Knowing that I’ll anger some people I don’t list (feel free to mention your blog in the comments and I’ll see about doing a future post with ones not listed here) here are a few of the ones I think do great work: Manage My Practice, Health System CIO, Chilmark Research, and HITECH Answers.

I just remembered this CDW list of Top 50 health IT blogs. It has some other good ones as well. Although, I might be bias since 8 of the 50 are part of Healthcare Scene. I’d love to hear what other blogs you read or places you go for great content.

May 12, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 14 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John launched two new companies: InfluentialNetworks.com and Physia.com, and is an advisor to docBeat. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and Google Plus. Healthcare Scene can be found on Google+ as well.

Reality of Patient Engagement Infographic

I always love a good infographic. Boston Technology has put one out that looks at patient engagement. Which of the numbers on the infographic pops out to you?

Realities of patient engagement

April 23, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 14 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John launched two new companies: InfluentialNetworks.com and Physia.com, and is an advisor to docBeat. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and Google Plus. Healthcare Scene can be found on Google+ as well.

What Happens in Vegas … will be Tweeted During #HITMC

And the excitement in healthcare IT continues. Whether you’re worried about ICD-10, our government’s proclivity for voice votes, or the lack of response from one industry group or another, there has been no shortage of water cooler topics this week.

The impending Healthcare IT Marketing & PR Conference is at the top of my list when it comes to discussion topics. Regular readers of HealthcareScene.com may already know that it kicks off Monday, April 7, in Las Vegas. I’m looking forward to networking with many of my #HITsm friends, and speaking on a panel about social media ROI with several leading experts. I find tremendous value in social networking before, during and after events like this, so I thought I’d offer a list of speakers’ Twitter handles to help those of us getting ready for Vegas jump into conversations early. (You may also consider it my handy list of #FF mentions.) For those not attending, do yourself a favor and follow the #HITMC hashtag over the next several days and register for the live video stream (Note: It’s Free). I will definitely try to cover session takeaways via Twitter on @JennDennard.

Shahid Shah@ShahidNShah

John Lynn@techguy and @ehrandhit

Warren Whitlock@WarrenWhitlock

Julia Goebel - @goebeljulia

Marcy Fleisher@fleish

Jodi Amendolajamendola

Kate Ottavio@kottavio

Sam Stern@mHealthMarketer

Mandi Bishop@mandibpro

Joy DiNaro@TheSocialJoy

Cari McLean@carimclean

Dr. Patricia Salber@docweighsin

Scott Collins@sscottcollins

Tim Tyrell-Smith@TimsStrategy

Michelle Boucher@medmastermind

Sunny Tara - @SunnyTaraVegas

Christine Slocumb@CLSlocumb

Shane Pilcher - @spilcher

Thomas Knoll@thomasknoll

Chandresh Shah@chandresh27

Stacy Goebel@stacygoebel

Beth Friedman@HealthITPR

Erin Wabol - @HealthITMktg

Brad Dodge@braddodge

Don Seamons@donseamons

Kristine Schachinger - @schachin

Jeff Walker@ContentCarnivor

Check out the conference website for more details about what the experts above will be speaking about. See you in Vegas, or via the #HITMC hashtag!

April 4, 2014 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

Is your company comfortable committing to a social media plan that will actually have impact?


The above video was shot by Chuck Webster (the man synonymous with EHR workflow) during the Social Media and Influencer session that I participated in at HIMSS. Chuck has done a nice job putting together the video clips of me talking during that session on his blog. Here’s a look at some of the other clips he’s put together:

“The key is — How are you interesting? And how are you valuable? — to the people you’re interacting with.”

“Why are you doing social media?” Sales, something broader, brand experience….?

On curation “We read everything so you don’t have to!” vs “If it’s great content, people will read it.”

“The beauty of social media is it shouldn’t cost you much to start.”

“Is your company comfortable committing to a social media plan that will actually have impact?”

“I love negative engagement!… It’s beautiful! … people will respect you even more.”

Thanks Chuck for recording the session. I hope that many of my readers get some value out of the videos. Plus, I’d be remiss if I didn’t also mention my upcoming Health IT Marketing and PR Conference. If you are interested in the topics I discuss in these videos, then come and enjoy 2 days hearing from a few of the brightest minds in the health IT marketing and PR world. Not to mention some bright minds from outside of health IT as well.

March 19, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 14 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John launched two new companies: InfluentialNetworks.com and Physia.com, and is an advisor to docBeat. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and Google Plus. Healthcare Scene can be found on Google+ as well.