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Highlights from the HFMA #ANI2013 Show Floor

Posted on June 27, 2013 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

As I mentioned in last week’s post, I’ll share a few highlights from the HFMA ANI 2013 exhibit hall this time around. The show floor was fairly busy over the three days it was open to attendees. I do believe this is the first event I’ve attended where the convention center shut the lights off right at the end of exhibit hours on the last day. Talk about a clear message to vacate the premises!

I’ve captured most of my experience via pictures and captions below.


Conifer played host to the opening night reception, welcoming attendees with some island tunes that made me want to grab the next flight to Tortola. At their booth, the company once again offered attendees a chance to donate money to select charities. I had fun playing plinko and making a donation to the Red Cross.


Siemens offered attendees a chance to help make a donation to the Wounded Warrior Project.


RelayHealth was of a similar, charitable mind. I lent my chips to the Giving Comfort cause this time around.


The ZirMed team was actively tweeting during the event, so I used that as an excuse to find out more about their recent rebranding. It seems they offer a little bit of everything, “connecting providers, payers and patients to make the business of healthcare faster, clearer and more efficient for everyone,” according to the flyer I picked up.


I forget the name of the company that likened going through a RAC audit to literally being on the rack. This was definitely stop-you-in-your-tracks marketing.


I just couldn’t resist capturing this conversation for posterity’s sake. Oh, the things you see at trade shows.


I’m pretty certain this was part of the MedeAnalytics booth, whose team was fitted out in some pretty snazzy racing gear/booth attire.


The friendly folks at M2SYS


Speaking of friendly, the folks at Kforce are always ready to chat about IT staffing solutions, though when I snapped this pic they did look a bit lonesome for their colleagues @Brad_Justus and @BocaHudson.


The jvion team knows how to have a good time on the show floor. Enticing me with a wig and mic offered the perfect excuse to tell me more about their solutions that focus on “reducing the financial impact and burden of converting to ICD-10, and helping providers protect their revenues from increased financial waste associated with mandated changes and increased payor scrutiny,” according to their website.


I’m sad to say I didn’t take down the name of this company, but I did play the game you see above. Needless to say, I’m sure my four-year-old could probably have done a better job than I did of getting the iPad controlled ball through the maze.


You can’t go wrong with sweets, and HealthPort took things a step above the typical candy in a bowl. I had the chance to meet with Dawn Crump, HealthPort’s new Vice President of Audit Management Solutions. She seems to really know her stuff, having moved over from the provider world quite recently. She is the first super user HealthPort has ever hired, and it seems as if she has big plans for their products.


Cognizant’s booth says it all. Many attendees were looking for ICD-10 and ACO solutions, though as I mentioned last week, value-based care seems to be the next iteration of accountable care.


I didn’t make it to the Allscripts booth, but did make a point to visit their coffee stand. If there’s a quick way to my heart, it’s through coffee.

I did make it to the athenahealth booth, and chatted with John Lewis about the company’s ICD-10 conversion guarantee. The company has gotten a fair amount of traction with the offer, and, as Lewis explained to me, it has definitely helped start meaningful conversations with providers.

I also had the opportunity to meet with Mel Tully and Ann Joyal at the Nuance/J.A. Thomas booth. They caught me up on what the companies are doing in the areas of intelligent systems for clinical documentation.

Other exhibitors of note included Health Business Solutions, which showed me their latest patient-facing product. Revel is a mobile application that facilitates patient after-care payment via smart phone.  I would definitely have appreciated something like this right after both of my daughters were born. I was in no mood to take a phone call from the hospital wanting their balance due. I would have much rather received a call or text on my phone that I then could have handled at my convenience.

Healthcare management information systems provider Ormed had some pretty compelling customer testimonials rolling at their booth. It seemed to have a steady stream of folks sit down for their brief presentations throughout each day. Kudos to the presenter who kept each one moving along.

AMN Healthcare caught my eye with its “Use of Social Media and Mobile by Healthcare Professionals” report. Though it’s from 2011, I think many of the statistics are still relevant. I hope to see the third version of this come out in time for ANI 2014.

Must-See Sessions, Exhibitors at HFMA #ANI2013

Posted on June 13, 2013 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

It’s that time of year again. The Healthcare Finance Management Association’s annual ANI conference is just days away. I’ve come to associate the month of June with all things revenue cycle and the anticipation of learning more than I ever wanted to know about financial risk, reimbursement strategies, RACs, coding … the list could go on and on. I do enjoy the show, almost more than HIMSS, because it is smaller, shorter and so much more manageable from a logistics standpoint. HFMA puts out a great mobile app each year, and this year marks the first time I’ll be able to take advantage of it thanks to a (finally) upgraded phone.

Last year in Las Vegas, the show floor and educational sessions were largely focused on ICD-10 and ACOs. Flipping through this year’s brochure, I see that health insurance exchanges, Stage 2 of Meaningful Use and payer relationship strategies will also see a bit of the limelight. Personally, I’m looking forward to learning what healthcare finance folks think of this surge in healthcare consumer cries for price transparency. Are they paying attention? Will charge masters ever change (for the better)?

I thought I’d share some of the sessions I’m most looking forward to attending. I admit that I’m a big fan of panel discussions. Solo presenters can turn into sleep-inducing monologues far too quickly.

To Merge or Not to Merge: Hospital Executive Panel Discussion (Monday, 6/17)
What are the advantages and challenges of maintaining stand-alone status? What factors could influence a decision to see affiliation partners? What various affiliation strategies have worked for others?

Living in Atlanta, which has seen its fair share of hospital mergers and partnerships, I’ve often wondered why some facilities choose to go it alone and some choose to affiliate. I’m looking forward to hearing some inside scoop from the four scheduled hospital executives.

Transitioning to Value: Barriers, Solutions and Opportunities (Tuesday, 6/18)
Former CMS administrator Don Berwick will give this keynote address, which promises to “identify the barriers that must be overcome to reform the delivery system, the outcomes of successful delivery models, and the signals of progress within provider organizations.”

I can’t help but wonder how his stage presence will compare to Farzad Mostashari’s, and what sort of neck attire he’ll don.

Physician/Hospital Revenue Cycle Integration: a Panel Discussion (Tuesday, 6/18)
This session will cover the “opportunities and challenges of unifying the revenue cycle to reduce overall costs while increasing collections and patient satisfaction.”

I think it will be interesting to hear from providers just how important patient satisfaction (and presumably referrals) are to a provider’s bottom line. I expect at least one of the panelists will bring up Stage 2, as I’m learning that patient engagement and satisfaction are closely intertwined.

Women as Leaders: Charting the Course (Tuesday, 6/18)
As I mentioned in a recent post, I’m looking forward to learning how the HFMA board members (dare I call them #RevCycleChicks?) on this panel manage careers, families and communities.

Quiet: Harnessing the Strengths of Introverts to Change How We Work, Lead and Innovate (Wednesday, 6/19)
This keynote from author Susan Cain seems tailor-made just for me. Until social media came into my life, I’d always considered myself an introvert. But social networks have turned that idea on its head in unexpected ways, and so I wonder if Cain will touch on digital media in her presentation.

Best Practices for Managing Consumer Payments in the Current Environment (Wednesday, 6/19)
This “late-breaking session” promises to share best practices on improving collections and patient satisfaction.

I hope they’ll touch on the “future” environment, as it seems reasonable to assume that 2014 will likely make a number of current best practices out of date.

Then, of course, there is the exhibit hall, which I always enjoy roaming around without plan or purpose. A few recent postcards have piqued my interest in several companies:


I’m not even sure what the name of this company is, but the idea of a singing sock intrigues me.


I fared poorly at Emdeon’s Cash Stacker games last year, and am determined to do better this time around. Plus, the company always seems to be doing interesting things in the revenue cycle space, so I look forward to catching up with several of their team members to get the inside scoop.


I’m very intrigued by the idea of provider benchmarking at the moment, so I’m planning to learn more about what RelayHealth is doing in this area.


While this postcard doesn’t allude to athenahealth’s recent claims of guaranteed ICD-10 compliance, it will definitely be my main talking point when I stop by their booth.

Good works are always a good idea, and several companies are making charitable contributions in lieu of giveaways:



What sessions and exhibitors are you looking forward to? Let me know what I shouldn’t miss via the comments below.