Company culture has been in the tech news lately after this lengthy article looking at Amazon’s company culture. However, in the healthcare IT world, I was more interested in this recent article by Business Insider looking at ZocDoc’s company culture. The article paints a brutal picture of a “frat house” mentality together with sexism and drugs. Not a pretty picture and it pains me to even read stories like this. However, this part of the article really stuck out for me:
On the sales floor at ZocDoc, employees say there’s a phrase used over and over again: “churn and burn.” Former employees say this phrase indicates the competitive, often stressful nature of work in ZocDoc’s sales division.
“They are full steam ahead,” one former salesperson told Business Insider. “They have this arrogance in the company where the human capital is of zero value.”
A former employee at ZocDoc told Business Insider that employee turnover at the company is high. The company recruits and brings in batches of new employees regularly because so many end up leaving or quitting, the employee alleges.
I definitely know very little about ZocDoc’s company culture. I do know that they raised a lot of money, very quickly. That puts a lot of pressure on your company. First, you have to hire a lot of people over a very short period of time. That doesn’t leave much time to develop a quality company culture. Second, when you raise that much money, you face enormous pressure to scale the company and deliver results. That’s not an excuse for bad behavior (assuming the Business Insider report is accurate), but it could explain how their company culture got out of control.
Company culture aside, their description of their sales organization mimics what I’ve heard from a number of doctors about ZocDoc. I’ve only ever met one doctor who liked ZocDoc. That doctor felt that he got patients he wouldn’t have otherwise gotten and so it was worth it. Every other doctor I’ve talked to said that ZocDoc charged way too much for new patient referrals and so they didn’t use them.
Outside of doctors’ views on ZocDoc’s pricing model, some doctors told me how aggressive the ZocDoc sales people were with them. They’d tell me about being contacted all the time by their sales people. I remember one practice manager telling me that they would never do business with ZocDoc since they hated their sales approach. The practice manager didn’t talk about the ZocDoc product or service at all. The sales person had ruined ZocDoc with that practice.
After hearing so many practices talk about ZocDoc over the years, it resonated with me when the former salesperson described the “arrogance in the company.” That’s the impression I’d been given by the many practices I’d talk to myself. I’m sure the $97.9 million they’d raised in funding (and reports said they’re raising another $152 million) helped perpetuate that culture.
What’s been your experience working with ZocDoc? I’d love to hear from more doctors and practice managers.