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Is your company comfortable committing to a social media plan that will actually have impact?

Posted on March 19, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.


The above video was shot by Chuck Webster (the man synonymous with EHR workflow) during the Social Media and Influencer session that I participated in at HIMSS. Chuck has done a nice job putting together the video clips of me talking during that session on his blog. Here’s a look at some of the other clips he’s put together:

“The key is — How are you interesting? And how are you valuable? — to the people you’re interacting with.”

“Why are you doing social media?” Sales, something broader, brand experience….?

On curation “We read everything so you don’t have to!” vs “If it’s great content, people will read it.”

“The beauty of social media is it shouldn’t cost you much to start.”

“Is your company comfortable committing to a social media plan that will actually have impact?”

“I love negative engagement!… It’s beautiful! … people will respect you even more.”

Thanks Chuck for recording the session. I hope that many of my readers get some value out of the videos. Plus, I’d be remiss if I didn’t also mention my upcoming Health IT Marketing and PR Conference. If you are interested in the topics I discuss in these videos, then come and enjoy 2 days hearing from a few of the brightest minds in the health IT marketing and PR world. Not to mention some bright minds from outside of health IT as well.

Save the Date: First of Its Kind Health IT Marketing and PR Conference

Posted on December 19, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Healthcare IT Marketing and PR Conference
I’m really excited to let readers know about a first of its kind event that I’m putting together called the Health IT Marketing and PR Conference. The conference is happening April 7-8, 2014 in Las Vegas, NV. I wrote a bit of the story behind the conference over on EMR and HIPAA and its shaping up to be an incredible event.

The conference is focused on helping marketing managers, PR professionals and health IT company executives refine their marketing and PR efforts. There is a lot of noise in the health IT space right now and it’s a real challenge for many HIT organizations to cut through that noise. The great part is that there are so many more tools available to us today to get our message out there. Plus, we’ll be bringing in a number of marketing and PR experts from outside healthcare to provide a well rounded view of what’s happening in the industry.

You can find out more details about the event on the conference website. Plus, you can register as a Founding Attendee for the event.

I also want to mention our four Founding Sponsors for the event. Each company supported this conference when it was just an idea and we’re glad to have their support in making this event a success.

Agency Ten22

Billian

Dodge Communications

Aria Marketing

We’ll be announcing more event details over the coming months. If you have any thoughts or feedback about the event, we’d love to hear it as well. We’re doing everything we can to make sure it’s a high quality event that sets the standard for how to conduct business in health IT.

Costco Begins Selling Allscripts EMRs To Doctors

Posted on December 30, 2011 I Written By

Katherine Rourke is a healthcare journalist who has written about the industry for 30 years. Her work has appeared in all of the leading healthcare industry publications, and she's served as editor in chief of several healthcare B2B sites.

A little earlier this month American Medical News had an article about Costco selling EHR software. This doesn’t come as a big surprise since Walmart had been selling an EHR out of Sam’s Club for quite a while. Although, that program was discontinued shortly after the initial launch. Here’s a piece of the Allscripts MyWay EHR offering in Costco for those that missed it:

Costco has partnered with Etransmedia Technology to sell Allscripts MyWay EHR and practice management systems at Costco stores nationally. The store hopes physicians looking to collect incentive money for meaningful use of electronic medical records will take advantage of the deal.

Costco executive members can implement the integrated EMR/practice management system for $499 a month. For nonexecutive members, the price is $599 a month. The pricing is based on a 60-month contract, according to costcoehr.com, a website Etransmedia launched to promote the deal.

The Allscripts MyWay system offered by Costco is an integrated, Web-based EMR and practice management solution that includes e-prescribing, electronic claims and a patient portal. The monthly fee includes maintenance, support and hosting as well as online training. Allscripts advertises the EMR and PM systems separately on its website for $375 and $225, respectively, per full-time physician, per month.

Costco is not offering a deep discount for the systems, but the company said it is “simplifying the buying process” by offering a product it “carefully” selected.

Despite this having been done before, I’m still seeing a lot of people on social media sites that are asking why Costco would offer an EHR. The answer to me is simple: marketing. I remember reading the story of a practice that had gone through a thorough EHR selection process that was de-railed thanks to a Sam’s Club ad about EHR software. Something’s wrong with that practice in my opinion, but the reality of EHR sales is that the sale often hinges on the littlest thing. Even if that little thing is a Costco ad.

Yes, Costco EHR just doesn’t make sense, but when you consider it as a relatively inexpensive way to market your product to doctors, maybe it’s not that strange. Although, I could think of other more targeted ways to market EHR software.

While you’re at Costco purchasing your EHR, be sure to pick up a pack of those Fat Boy ice cream sandwiches. I’m sure they’ll make a great addition to your EHR implementation. It’s amazing what food will do to enhance staff morale.

Will EMR Vendors Cut Through The Noise This Year?

Posted on February 25, 2011 I Written By

Katherine Rourke is a healthcare journalist who has written about the industry for 30 years. Her work has appeared in all of the leading healthcare industry publications, and she's served as editor in chief of several healthcare B2B sites.

Folks,  as an editor covering this industry I’ve read more EMR vendor news, pored over more of their press releases and taken in more their advertising pitches than most.   Despite that, I’ve seldom walked away with a clear sense of why that vendor was truly special.

While that’s never a good thing for any vendor, it’s a particularly bad problem in 2011, which, I predict, will make or break many smaller EMR developers.  If it was hard to get buyers’ attention over the last two years — especially that of fearful physicians — it’s going to be a Herculean challenge this year.  The noise level is higher than a pack of screaming fans at a Metallica concert.

I’m not suggesting that EMRs have become a commodity like John suggested was a possibility (the real problem is how diverse they are, in fact!) but I am saying that many are still doing a terrible job of setting themselves apart.  Too much of the content churned out by EMR vendors makes appallingly broad generalizations or strings together a list of “me-too” features.

I do sympathize, tremendously, with the struggle health IT marketers go through in trying to sell such a complex product in a way which clearly communicates:

*  Affordability
*  Easy maintenance
*  Easy-to-establish productivity
*  Reliability

and in the case of selling to larger entities like hospitals:

*  Interoperability
*  Data integrity
*  Intelligently designed infrastructure
*  Scalability
*  And much, much more!

Still, there’s no getting around the fact that they’ve got to get the job done.  This year, if an EMR vendor seems like a me-too, they’ll be history in 18 months, tops.   Like it or not, the time has come to put up (a clear message) or shut up.

A New Day … A New EMR Vendor

Posted on May 11, 2010 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

It just absolutely amazes me how many companies are coming out with brand new EMR software and trying to compete with all the various EMR vendors out there. Obviously, that’s a very good thing for me, but it seems like every day a new EMR vendor whom I’ve never heard of is launching a new EMR software.

What’s amazing is that each company is taking their own little angle on the market. It kind of goes back to my assertion that there isn’t 1 EMR market, but 50 EMR markets. Plus, with only 15% adoption (or choose your favorite adoption number) we’re just at the beginning of the competition.

Just to illustrate my point, here’s a press release I just got in my email talking about a worksite health center EMR (see below). It’s really interesting the creative ways that EHR vendors are trying to market their software. Plus, there’s a whole group of EMR vendors who have create a software and don’t have any clue how to market their product.

Fort Wayne, Ind. – May 11, 2010 – Concentra, a leading provider of employer health care services, announced today that it will utilize Medical Informatics Engineering (MIE) to bring electronic health records (EHR) and employee health portal services to Concentra clients through its worksite health centers. As more companies seek ways to control rising health care costs and improve the health and wellness of their employees, workplace health care centers with advanced health information systems are becoming an increasingly popular choice.

Concentra has expanded its workplace service offerings to include primary care services, wellness programs and personal coaching, and MIE’s WebChart Enterprise Health EHR system, providing a comprehensive health care solution directly to employees. To date, the advanced information technology system has been implemented at five Concentra worksite locations, with more slated for implementation throughout 2010. WebChart offers a flexible suite of health information products that Concentra uses to support its innovative service delivery model, allowing for each implementation to accommodate the specific needs of each client.

“MIE stood out from other EHR vendors due to their extensive experience in and first-hand knowledge of the occupational and primary health care IT space,” said Concentra Senior Vice President of Medical Operations Bill Lewis, M.D. “MIE’s Web-based, Software as a Service (SaaS) EHR model allows for integration with other employer and employee health systems, and is easily customized to meet the needs of our clients, in a wide range of industries and backgrounds.”

Through MIE’s WebChart Enterprise EHR, Concentra clients can give their employees access to send health information to the worksite health center prior to a visit. Employees can also schedule visits online, review lab results online, answer health-related questionnaires, and report work-related injuries and illnesses. Medical information documented in the EHR during a clinical encounter can then be synced to the employee’s portal page, or shared with a personal health record (PHR) solution like Google Health, Microsoft HealthVault, or NoMoreClipboard.com.

“MIE’s versatile EHR module provides a user-friendly interface for a diverse group of employer stakeholders, including employees, supervisors, and health care providers, leading to improved productivity and communication between all parties,” added Lewis.

“Medical Informatics Engineering is honored to work with an organization like Concentra that is dedicated to improving the health of America’s employees and reducing the cost of health care for employers,” said Peter Norder, Executive Vice President of MIE. “Concentra’s impressive focus on streamlining the delivery of health care and measuring the benefits of improved patient care, through more than 250 workplace health clinics in the U.S., lines up exceptionally well with MIE’s mission to put employers and employees at the center of their own health care.”

By implementing advanced information systems, caring for employees, and delivering outcomes-based clinical practices, Concentra has become the leading provider of worksite employee health services for employers in dozens of different industries. With more than 250 worksite medical clinics and 300 national medical centers, Concentra serves more than 100,000 employers across the nation and treats more than 25,000 patients each day.

For more information, please visit www.concentra.com and/or www.mieweb.com.

Short EHR Review of Greenway Technologies

Posted on September 1, 2009 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Dr. Jeff recently posted a request for people to post their review of the EMR systems they’ve evaluated. I think the comments on that post were interesting to read. I found another such example on Scott Shreeve, MD’s blog where he does a short review of Greenway Technologies EMR. Here’s his review:

The traditional EHR vendors are getting more and more innovative with their marketing approach. Take note of the interesting email from a company that I actually respect for a solid product – Greenway Technologies (see below). I evaluated them very thoroughly in late 2008 and noted that they have a very solid, traditional system specifically tuned to the current quagmire in which physicians practice. They have a decent EMR, decent practice management, solid PHR, and an interesting twist on population management with their clinical research (glorified registry) functionality.

However, I couldn’t pull the trigger on them because they were tuned for the traditional. I didn’t see that they were leveraging the concept of the network, or their EHR as a platform, or that their UI technology was fluid or as modern as I wanted. I didn’t get a sense for the flexibility and freedom found in the notion of clinical groupware. And finally, I didn’t get the sense that they were going to take me to the next level. Please – don’t get me wrong,or attempt to outKLAS me, or bang on their numbers which are impressive. They are a solid player who will do well – but it wasn’t for me or the network of primary care clinics that I am wanting to build.

You should also go and read the rest of Scott’s post about Greenway Technologies creative EMR marketing techniques. I’ve seen the same thing happening as EMR vendors try and make sales.