The Week of the EMR Celebrity

Posted on July 18, 2013 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

What a strange week in healthcare IT it’s been, particularly where EMRs are concerned. First came breaking news that Kim Kardashian’s privacy potentially had been breached (insert ironic arch of eyebrow) by Cedars-Sinai employees who had inappropriately accessed patients’ private medical records last month. Then came much more noble press via NPR, which has devoted a series on All Things Considered this week to profiling the world of EMRs:

I had to shush my husband – clap a hand over his mouth, actually – when the NPR interview with Farzad Mostashari came on. “I’ve met that guy!” I told my husband. “He’s a celebrity in our industry, but for all the right reasons!” It was almost invigorating, especially after reading Kardashian headlines, to hear him discuss the many points we’ve all been debating and/or covering for the last few years. He was just as much a compelling cheerleader for the adoption of EMRs and the impact they are likely to have on patient safety as he had been when he bounded across the stage at HIMSS a few years ago.

Which brings us to the middle of the week, when CMS released its latest set of data touting the latest round of EMR success:

  • More than 50% of eligible health care professionals and 80% of eligible hospitals have begun using electronic health record systems since the meaningful use program launched in 2011
  • Shared more than 4.6 million EHR copies with patients;
  • Sent more than 13 million appointment, test and check-up reminders;
  • Checked medication interactions more than 40 million times; and
  • Sent more than 190 million electronic prescriptions

I’m beginning to think that CMS and federal agencies like the ONC are really getting the hang of this media game. I’m sure it’s no coincidence that NPR ran its stories the same week CMS released its latest success story. I just wonder how the general public is digesting this information. With 80% of hospitals now on EMRs, it’s a safe bet that the majority of patients in this country (even Kim Kardashian) have information stored away in one. Are they beginning to realize the benefits this technology brings to their care? Or are most patients still uneasy with the lack of eye contact from their doctors, who are now glued to a computer screen?

Do the CMS numbers tell the whole truth? Has patient safety increased to the detriment of patient satisfaction with bedside manner? Let me know your thoughts in the comments below.