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Healthcare IT Innovation – #HITsm Chat Topics

I’m excited to be hosting this week’s #HITsm chat. For those not familiar with it, every Friday at Noon EST we all follow the #HITsm tag on Twitter and participate in a Twitter chat covering 4-5 questions. If you want to participate you can just watch, or chime in with your own thoughts and questions. To do so, just add the #HITsm tag to your tweets. I’m the host this week and so I chose the topic and questions.

I’ve had healthcare IT innovation on my mind a lot lately, and so I thought it would make for an interesting topic. It might be worth reading my first LinkedIn post called “Why We Should be Optimistic in Healthcare.” In that post I outline why I think there’s a lot of innovation in healthcare that’s about to happen and that’s why I’m so optimistic.

I hope you’ll join me and a few hundred others on Twitter for the #HITsm chat. Here are the topics we’ll be discussing. Feel free to start the discussion early in the comments.

Topic 1: Can innovation happen within the current healthcare beauracracy or will innovation have to replace our current model?

Topic 2: What’s the most innovative thing you’ve seen in healthcare IT in the last 6 months?

Topic 3: What type of results will we see from the tricorder Xprize? Does innovation come from contests like this?

Topic 4: If you had a million dollars you had to invest in health IT, where or how would you invest it?

Topic 5: Think 5-10 years out, what will be the most exciting innovation in healthcare?

April 10, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 5000 articles with John having written over 2000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 9.3 million times. John also recently launched two new companies: InfluentialNetworks.com and Physia.com, and is an advisor to docBeat. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and Google Plus.

Taking the Anxiety out of Healthcare IT (and Cost of Care)

I’m prone to anxiety when it comes to unexplained aches and pains, though I tend to internalize it in an effort to not come across as a hypochondriac. I’m sure I let my inner, extreme worrier come through just a tad during a recent doctor’s appointment. I was visibly relieved to learn that what I had been quietly fretting about for weeks was in fact quite normal. My relief must have been extremely visible, because my doctor was quick to explain that what patients often consider irregular, doctors treat as run of the mill. What I lose sleep over, they don’t bat an eye at. (If only her practice offered a patient portal with secure email, so that we could correspond about my health at our leisure.)

She then told me of a recent trip to the doctor with her mother, and that she had a newfound appreciation for the patient’s side of the visit as she saw things from her mother’s point of view. It was quite refreshing to hear. I might temper my anxiety before my next appointment by playing this mobile game, should it ever be made available in the app store. According to a recent study published in Clinical Psychological Science, 25 minutes of play reduces levels of stress and anxiety. Researchers are looking to see if the effects are the same with shorter bursts of playtime. It’s got to be a cheaper (and healthier) alternative than a prescription for Xanax, right?

Speaking of healthcare costs, I read with interest the news that not only did Castlight Health’s IPO perform better than expected, but that it also partnering with the Leapfrog Group to analyze hospital survey data. Castlight seems poised for success because it is striving to do what healthcare desperately needs done – to bring transparency to and better understanding of healthcare costs in this country. With the Leapfrog project, it seems they are set on tackling quality, safety and patient satisfaction, too. It would be nice, as a patient, to have one trusted resource to go to for consumer-friendly healthcare information so that we could make smart decisions for our families and ourselves.

It would be interesting for a company like Castlight to combine financial, quality, safety and satisfaction data with a notation as to whether hospitals and physicians use EHRs. I noticed that recent results from the latest NCHS Data Brief from CDC show that 42.8% of physicians in Georgia have EHRs – not significantly different than the national average, according to NCHS survey findings. Only nine states ranked above the national average for EHR usage.

I’m off on a tangent here, but I have to ask, when will all 50 states get above 50%? When will everyone be above the national average? With budgets tightening, hospitals closing, and IT deadlines looming, I have a feeling it will be later rather than sooner – if at all.

What do you think? When will your state reach 100%? How do you relieve stress before a doctor’s visit? Would knowing a physician had competitive prices and secure messaging impact your decision to book an appointment? Please share your thoughts in the comments below.

March 21, 2014 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

#HIMSS14 Highlights: Enthusiasm for Patient Engagement

Patient engagement solutions abounded at HIMSS14, though their levels of sophistication varied. Like many other commentators, I felt this was a big jump in interest over last year. It will be interesting to see if this level sustains into 2015, and how the same products will mature come HIMSS15 in Chicago.

The theme of engagement was heard most loudly in several educational sessions I attended. I was happy to pre-register for an Orion Health / ePatient Dave event; and make time at the last minute to attend a live demo of the new Blue Button Connector, and a brief presentation by Regina Holliday, founder of the Walking Gallery.

I believe ePatient Dave (aka Dave deBronkart) has been at this awhile, but the Orion Health lunch and learn I attended was my first opportunity to hear him tell his story live. And what a compelling story it was! It certainly resonated with the audience of about 75, and I couldn’t help but wonder why he wasn’t up on stage in a “From the Top” session. The theme that ran throughout his presentation and audience questions was the need for online patient communities, and the subsequent need for providers to let their patients know about them. Websites like PatientsLikeMe.com and Sharecare.com were brought up as interesting resources.

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I headed from there to the exhibit hall, where HIMSS had set up a very nice learning gallery, complete with comfy chairs, swivel desktops and a nice presentation area. Lygeia Ricciardi spent a good 20 minutes going through the new Blue Button Connector website, which you can find here: http://bluebuttonconnector.healthit.gov/. While not a true, live demo, she did offer several screenshots, and was very forthcoming about the ONC’s plans and goals for the site. Apparently they see it as almost a marketing tool, similar to the Energy Star label you see on just about every appliance these days. The Blue Button symbol will hopefully come to be recognized as an endorsement of easy access to patient data. She was frank in saying that it’s not a panacea, but will be a powerful tool in the hands of consumers, and developers who choose to take advantage of its open source code and bake it into their own apps.

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It is literally a connector. The new website simply allows patients to connect to third parties that may house their medical records, such as payers, pharmacy, labs, physicians or hospitals, immunization registries and health information exchange portals. Knowing I already have a provider that participates in Blue Button via their athenahealth patient portal, I went through the “Physician or Hospital” steps to see how the Connector worked. I didn’t see my physician listed, so I’ll likely send an email to bluebutton@hhs.gov. The Connector is in beta right now, and Riccardi mentioned they are very interested in gathering as much user feedback as possible during this process, so I encourage you to check it out and drop them a comment or two.

I was back at the Learning Gallery the next afternoon to hear Regina Holliday of the Walking Gallery speak, and she did not disappoint. Like a preacher that just can’t stay in the pulpit, Regina passionately talked about the power patients have when they come together and demand change. It was my first time hearing her speak live and I was not disappointed. It was a powerful sight to see close to 30 Walking Gallery members stand up at the end of her session and show their jackets. Why they were not on a larger stage in front of a capacity audience is beyond me.

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That’s it for my notes from HIMSS. Next up on my conference dance card is the Healthcare IT Marketing and PR Conference, taking place April 7-8 in Las Vegas, and hosted by Healthcarescene.com. I hope to see you there!

March 7, 2014 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

#HIMSS14 Highlights: the Snail’s Pace of Interoperability

Ah, HIMSS. The frenetic pace. The ridiculously long exhibit hall. The aching feet. The Google Glass-ers. As I write this, day three for me is in full swing and I’ve finally managed to find some time to reflect on what I’ve seen, which includes a ridiculously long taxi queue at the airport, more pedicabs than I can count, beautiful weather and lots of familiar faces, which is what makes HIMSS so much fun. I’ve heard lots of buzzwords and sales talk, and seen only about an eighth of the exhibit hall, barely scratching the surface of what’s out there on the show floor.

Several common themes stand out based on the sessions and events I’ve been to, and the passions of those I’ve encountered. Whether it’s vendor breakfasts, social networking functions, exhibit elevator pitches or educational sessions, interoperability and engagement are still the buzzwords to beat. This particular HIMSS has given me a different perspective on each, and offered new insight into what’s happening with the Blue Button Connector. I’ll cover each of these in HIMSS Highlights posts over the next several weeks, starting with interoperability.

The industry seems far more realistic this year regarding interoperability – downright frustrated by the slow pace at which such a lofty goal is proceeding. Industry experts Brian Ahier and Shahid Shah perhaps expressed it best during a lively panel discussion at the Surescripts booth:

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Putting vendors’ feet to the fire will certainly initiate a quick and painful reaction, but probably not a sustainable one. True momentum will occur only when providers get singed a bit, too. Panelist comments at a Dell / Intel breakfast on analytics for accountable care brought this into sharper focus for me. The fact that too many disparate EMRs (and thus too many vendors poised to cause inertia) are making it hard for analytics to successfully be adopted and utilized at an enterprise level, highlights a bigger problem related to hindsight and strategy.

From my perspective – that of an industry observer and commentator – it seems many providers felt compelled to purchase EMRs because the federal government offered them money to do so, and hopefully just as many were optimistic about the role technology would play in positively affecting patient outcomes. Vendors saw a great business opportunity and moved quickly to develop systems that met Meaningful Use criteria (not necessarily going for best-fit as related to workflow needs and usability). Neither group truly knew what they were in store for, especially regarding longer term plans for health information exchange.

Providers now find themselves wanting to move forward with health information exchange and greater interoperability, but slowed down by the very IT systems they were so insistent on purchasing just a few years ago. Vendors (some more than others) are hesitant to crack open their products to allow data to truly flow from one system to another, and who can blame them? The EMR market, in particular, is poised to shrink, which begs the question, who will survive? What companies will be around at HIMSS 15 and 16? Those who keep their systems siloed, like Epic? Or those who are trying to break down the silos, such as Common Well Alliance members like athenahealth and Greenway?

It makes me wonder if providers wouldn’t have been better served with just had a handful of EMRs to choose from around the time of HITECH, all guaranteed to evolve as needed and play nicely with each other in the interest of health information exchange. Too many options have caused too many barriers. That’s not just my opinion, by the way. I’m willing to bet that a sizeable chunk of the 37,537 HIMSS 14 attendees would agree with me.

Do you disagree? Are providers (and patients) better served by more IT options than less? Let me know your thoughts, and impressions of interoperability advancement at HIMSS, in the comments below.

February 26, 2014 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

Survey Takers Show No Love for EMRs

Just in time for Valentine’s Day … in case it hasn’t crossed your device or desk, Modern Economics – a self-described web community for health professionals – recently released the results of a survey that attempted to gauge physicians’ satisfaction with EHRs. Of the nearly 1,000 folks polled, nearly 70% concluded their investment in EHRs had not been worth it. Other stats included:

  • 67% are dissatisfied with system functionality
  • 65% indicated systems resulted in financial losses
  • 45% indicated patient care is worse
  • 69% indicated care coordination has not improved
  • 73% of largest practices would not purchase current system

These numbers certainly reflect what many in the industry have been saying for the last few years, but I find the statistics related to care incredibly high. My friends over at HISTalk.com reported that survey takers were “self-selected,” so I have to wonder if the entire field of respondents was skewed to the negative from the beginning.

I came across an interesting tweet exchange about the survey results:

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I’m no expert, but I definitely think the horse has left the barn, and that if a more impartial survey were done, we’d find more providers satisfied with EHRs and their impact on patient care.

In Blue Button news, I came across several articles this week announcing that leading pharmacies and retailers have joined the Blue Button movement. According to HealthIT.gov, these organizations are “committing to work over the next year towards standardizing patient prescription information to fuel the growth of private-sector applications and services that can add value to this basic health information.”

It’s encouraging to see businesses like Walgreens and Kroger – two places I shop at -  pledge to bring more awareness of health data to their customers. Perhaps my next post will shed light on how these businesses will accomplish their Blue Button goals.

February 13, 2014 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

My #BlueButton Patient Journey: PHRs & the Plight of Patient Surveys

Ah, the CAHPS Survey … how I love filling them out with a freshly sharpened #2 pencil. How I love digging through that kitchen junk drawer we all have to find a stamp. How I love placing that return envelope in the metal box at the top of my driveway (after I dust the cobwebs off, of course).

All jokes about the floundering postal system aside, my Blue Button patient journey has made me hyper aware of the potential for non-electronic processes to become digitized. In the case of patient satisfaction surveys, I ask not only, why not? But also, why hasn’t it already been done?

The CAHPS (Consumer Assessment of Healthcare Providers and Systems) survey is produced by the Agency for Healthcare Research and Quality, and was designed to provide healthcare facilities with a way to measure and improve the patient experience. As an engaged patient (and a busy, working mom), my experience would be improved if I were offered the convenient alternative of taking CAHPS surveys online.

I realize I’m getting more into user experience than necessarily discussing the Blue Button initiative, but I feel the two are ultimately a means to the same end – more engaged patients, more effective care and better outcomes.

I think it would be great if I could check a box during the set up of my profile in the patient portal that alerts my provider to the fact that I do or don’t want to take surveys online. The paper option will still be preferable to some, but it would be nice to have the choice right off the bat. Perhaps this is already being done and I just haven’t experienced it yet in my neck of the woods. Let me know in the comments below if you’ve taken patient satisfaction surveys online, and/or via your patient portal, and if it was more convenient/easier to fill out.

In other news, I had a great conversation with David Goldsmith at Dossia about the evolution of that personal health record, which is currently being rolled out through employers. It seems like a really intuitive tool whose only hangup is keeping users engaged once they switch jobs and lose that connection to payer data that originally populated their profile.

Beth Friedman, founder of Agency Ten22 (a founding sponsor of HealthcareScene.com’s upcoming Healthcare IT Marketing & PR Conference), was kind enough to comment on one of my previous Blue Button blogs alerting me to AHIMA’s MyPHR.com, which provides information about getting started with personal health records. (I was happy to find that AHIMA has taken the Blue Button pledge, and has a section devoted to it at this site.)

I found the article, “Quick Guide to Creating a PHR” helpful. It was easy to understand and seems to be written for the average healthcare consumer. I’m surprised that it leans so heavily on paper-based processes, but that’s probably a first step that most people would be comfortable with before moving on to digital processes. I was disappointed that it didn’t offer suggestions for Internet-based PHRs. I’d feel more confident using a particular product if it was endorsed by an association like AHIMA. I’m hoping Beth will let me know if that’s something AHIMA plans to do in the future.

February 7, 2014 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

My #BlueButton Patient Journey: Where Are the Smiley Faces?

Smiley faces and patient payment barriers were on my mind yesterday as I spent a few minutes in the patient portals I use (powered by Cerner, and athenahealth, in case you’re interested). I’ll get to my thoughts on user experience in a sec.

First, an update on the Blue Button Connector, which I may have explained in an earlier post. The Connector is an ONC-powered website that will offer consumers an easy way to find providers, payers and other healthcare organizations that participate in the Blue Button initiative. It will also offer developers a way to access Blue Button + technology, “a blueprint for the structured and secure transmission of personal health data on behalf of an individual consumer. It meets and builds on the view, download and transmit requirements in Meaningful Use Stage 2 for certified EHR technology,” according to the ONC.

Originally slated for debut in mid-January of this year, ONC has let it be known that it will delay the release so that when it does go live, it will work well. I’m sure I don’t have to point out the recent events that likely prompted this decision. I’m all in favor of delay to ensure everything works well. A beta version is expected to launch just before or at HIMSS. I may have to reach out to the folks at ONC to see about getting an invite to participate. Stay tuned.

Now, back to my user experience with one of my patient portals. I recently logged into the athenahealth-powered portal to cancel an upcoming appointment. It seemed easy enough to schedule a new appointment, but there was no button or quick link to cancel. I sent a secure message through the portal to the appointment department noting my need to cancel. Because it was less than 24 hours until said appointment, I also called the office as a point of courtesy to make sure they knew of my request. The receptionist who answered told me that sending a message to cancel an appointment is the best option through the portal, as that prompts staff to get back in touch with patients to see if they need to reschedule. A valid point, I thought. I realized not long after that call that I’ll need to reschedule an appointment with a different provider, as my current one is during HIMSS. Hopefully rescheduling will be just as painless.

My recent encounter with the Cerner-powered portal was almost just as painless, leaving me with three observations to share. The first being that I messaged my provider and was pleased to get a response back first thing the next morning. The second being that I attempted to look into a payment balance through said portal, but was put off by the fact that the portal directed me to a third-party site for which I have to set up another account. I wonder why the payment/billion function isn’t embedded into the portal. I’m sure there are underlying reasons patients aren’t aware of, but it sure would be a nice value-add. Unfortunately, I’m the type of patient who, when I encounter a barrier to payment, will set the bill aside and let it languish far longer than it needs to.

And the third being that I, as someone with no medical training, would far prefer smiley faces to numbers when it comes to lab results. Let me explain. Here is what I’m greeted with when I first log into the portal:

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These numbers don’t mean much, as I’m not aware of what levels are appropriate for my age, weight, height, etc. I think it would be much easier to understand if a smiley or frowny face were placed next to each number, with a small link to some sort of resource that could help me better understand each figure. I think perhaps we tend to overcomplicate things since we have so much technology at our fingertips. At the end of the day, as a patient, I want fast access to my portal and easy to understand information within it.

What are your thoughts on patient portal user experience? Have you seen any emoticons used in clinical settings? Let me know your thoughts via the comments below.

January 22, 2014 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

The Internet of Everything Puts New Face Value on HIT

As I mull over the value of health IT, as so many of my colleagues are doing during National Health IT week, I can’t help but wonder if we are missing the bigger picture. Health IT is a relatively niche term in the grand scheme of things; one that is passionately advocated, espoused, naysayed and even booed from time to time by a select few in the industry. (I say “few” because, in comparison with industries such as finance and telecom, health IT doesn’t yet have the same global brand recognition, and so is evolving in a smaller ecosystem.)

As technology becomes more ubiquitous, and the “Internet of Everything” slowly takes over our lives by integrating everything we say, do, purchase, plan for and act upon, I can’t help but also wonder if health IT will soon lose its value as a buzzword – at least in the eyes of consumers – in favor of more apropos phrases like “connected health” or “digital health.”

Healthcare, after all, is all around us. It’s in the apps we use to track our exercise regimens, the text we respond to in order to confirm a doctor’s appointment, the glasses next year’s graduating class of MDs will wear to surgery on a regular basis … it’s everywhere. Healthcare isn’t just in a hospital, or physician’s office or pharmacy or urgent care clinic. It’s coming to your car, your watch, your smart-er mobile phone, your wearable tech … the list could (and will) go on and on.

I think we’re shortchanging the concept if we think only in terms of EMR installations, ICD-10 codes or revenue cycle management systems. The value of health IT has increased exponentially in terms of the impact it is having and will have on just about every other industry out there. As such, its definition is becoming broader. Thanks to the Internet of Everything (aka the Internet of Things), it may one day flatten out entirely. I don’t think it’s too off the mark to consider that 50 years from now, “healthcare” will assume the integration of IT. There will be no separation of church and state, as it were.

I’m off on this tangent thanks to a policy memo I recently read by Michael Mandel and the Progressive Policy Institute. He writes: “[T]he Internet of Everything potentially has the capability of transforming ‘physical’ activities such as manufacturing, energy, transportation, healthcare and public sector services. [M]any of these industries have not shown much productivity acceleration in the Internet era.”

The memo also notes that “Cisco projects that there is $14.4 trillion in ‘value at stake’ over the next ten years in economic benefits for companies and countries that can successfully implement the Internet of Everything. Cisco’s calculations include better asset utilization, higher worker productivity, improved supply chain logistics, a better customer experience, and faster innovation.”

Sounds a lot like the goals of this healthcare transformation we all find ourselves struggling to move forward with.

Healthcare IT certainly has a high price tag, but I think we’ll begin to see, as connected health technologies spread out, that this price will diminish as adoption becomes pervasive. Will we question the value of health IT five years from now? Hopefully we’ll have moved beyond dollars and cents to lives saved, life expectancies increased and, finally, greater access to better care at negligible cost.

September 19, 2013 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

Health IT and Worker Burnout — #HITsm Chat Highlights

We continue to test various methods to incorporate video into the #HITsm chats. This week a few of us got together to talk about what was said during the #HITsm chat. You can see the video embedded below. It was pretty fun to kind of wrap up what was tweeted during the #HITsm chat. Let us know what you think of the video below. We’re definitely interested in knowing if people like the videos or not. Plus, if you’re interested in participating in one, let us know as well.

Topic One: How might #healthIT CONTRIBUTE to #healthcare worker burnout (#EHR fatigue, etc.)?

 

Topic Two: How are #healthcare worker burnout factors tracked & measured today (or ARE they)?

 

Topic Three: How could/should #healthcare worker burnout factor into #healthIT design principles?

 

Topic Four: How could #healthIT improve the provider experience (reducing burnout risk)?

Topic Five: Should patients have access to #healthcare provider burnout factor ratings & mitigation plans?

June 1, 2013 I Written By

Katie Clark is originally from Colorado and currently lives in Utah with her husband and son. She writes primarily for Smart Phone Health Care, but contributes to several Health Care Scene blogs, including EMR Thoughts, EMR and EHR, and EMR and HIPAA. She enjoys learning about Health IT and mHealth, and finding ways to improve her own health along the way.

Top Tech Innovators Poised to Make Big Impact on Healthcare

I had the pleasure of attending my second Georgia Technology Summit earlier this month, an annual event presented by the Technology Association of Georgia (TAG) that brings together the state’s up and coming companies, offers established businesses great networking opportunities, and presents everyone with great insight from some really A-level keynoters. (My husband, a fan of philosophy, was extremely jealous that I got to attend an event featuring Ray Kurzweil.)

As with last year’s event, healthcare IT dominated many of the presentations and exhibitor presentations. During the summit, TAG offers the top 10 in its list of Top 40 Innovative Technology Companies a chance to present, and so I thought I’d highlight those in the top 10 poised to make a big impact on healthcare.

Buzzy4shots.com
As you can tell from the image above, Buzzy4shots had a fun booth that demonstrated the kid-friendliness of their product. They also had the most kid-friendly giveaway – bright yellow kazoos, which I quickly snatched up. According to their website, their product purports to provide natural injection pain relief via “gate control,” which “works by confusing the body’s own nerves and distracting attention away from the poke, thereby dulling or eliminating sharp pain from shots, itching or burning from medications.”

While I don’t think this product is going to gain quite the level of buzz that more consumer-friendly mobile health apps have attained, I think it’s got a great business model. There will always be a need for injections, and people will likely always have a fear of needles, so I predict Buzzy4shots.com will do well if they can market themselves to the right business partners.

Catavolt
It wasn’t until I saw their stage presentation that I realized Catavolt is making a play in the healthcare vertical. According to its website, the company’s flagship product, Catavolt Extender, is a “software service that connects to your existing enterprise systems, giving you secure access to all enterprise data anywhere at any time, through tablets, smartphones and desktops. Using an online control panel you can create, customize and manage mobile and web applications without any programming.”

A Catavolt rep talked me through some of the work the company is doing with the Defense Health Information Management System EHR (AHLTA) via its partnership with SAIC. You can read more on that here.

SoloHealth
This company seems to be Atlanta’s HIT darling at the moment. Bart Foster and his team are doing a great job of strategically marketing the company, and developing partnerships that position SoloHealth for even bigger impact. You may already know that the company “provides a free healthcare access point for consumers via its nationwide network of SoloHealth Stations that offer screenings for vision, blood pressure, weight and body mass index; a symptom checker; and an overall health assessment free of charge.

As more folks become accustomed to the idea that they will ultimately need to drive their own healthcare, consumer-friendly technologies like these kiosks will start popping up more and more. Foster announced on the GTS stage that its kiosks are already in 2,500 retail locations across the U.S., with another 1,500 likely by 2014.

AirWatch
If you’re a CIO worried about BYOD, then you’ve likely had a conversation with or at least heard of AirWatch and its mobile device management solutions for healthcare. Their booth at HIMSS was hard to miss and always busy, reflecting the fact that their solutions – no matter what industry you’re in – are here to stay with good reason.

I’d be remiss if I didn’t mention the other healthcare-related innovators within TAG’s Top 40:

March 28, 2013 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.