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Healthcare IT Marketing and PR Conference – and the #HITMC Twitter Chat

Posted on January 21, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Regular readers likely noticed the banner ad at the top of EMR and EHR which links to the Healthcare IT Marketing and PR conference (HITMC) that we organize. This event is shaping up to be absolutely fantastic. We’ve just started adding the speakers to the conference website, but I’m thrilled by the quality and variety of speakers that we’ll be having at HITMC 2015.

For those not familiar with the event, we bring together a few hundred of the very best Healthcare IT marketing and PR professionals. This year we’ll be hosting it at the nicely remodeled SLS Las Vegas hotel. No doubt you’ll see members of the HITMC community all over the hotel throughout the two days of the conference. Plus, this year we’re doing some early bird social events to really give attendees a great opportunity to connect.

Along with connecting with your peers, HITMC 2015 will include two days of amazing content on a wide variety of topics. Some of these topics will include:

  • Content Marketing
  • Best Practices for Social Media Marketing, Email Marketing and Search Engine Optimization (SEO)
  • Lead Nurturing
  • Effective PR
  • Marketing Automation Tools
  • Event Marketing
  • Case Studies from Health IT Companies
  • Much much more…

If you’re interested in healthcare IT marketing and PR, you’ll absolutely love this event. Along with all the learning, connecting, and sharing at the event, we also have some fun together too. Early bird registration for the event ends on 1/31/15, so register now to save $500.

For those interested in getting a small flavor for the event, we’re hosting a #HITMC twitter chat on Tuesday, 1/27 at Noon ET (9 AM PT). We hope that many of you can join us as we chat about the challenges associated with healthcare IT marketing and PR.

What Happens in Vegas … will be Tweeted During #HITMC

Posted on April 4, 2014 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

And the excitement in healthcare IT continues. Whether you’re worried about ICD-10, our government’s proclivity for voice votes, or the lack of response from one industry group or another, there has been no shortage of water cooler topics this week.

The impending Healthcare IT Marketing & PR Conference is at the top of my list when it comes to discussion topics. Regular readers of HealthcareScene.com may already know that it kicks off Monday, April 7, in Las Vegas. I’m looking forward to networking with many of my #HITsm friends, and speaking on a panel about social media ROI with several leading experts. I find tremendous value in social networking before, during and after events like this, so I thought I’d offer a list of speakers’ Twitter handles to help those of us getting ready for Vegas jump into conversations early. (You may also consider it my handy list of #FF mentions.) For those not attending, do yourself a favor and follow the #HITMC hashtag over the next several days and register for the live video stream (Note: It’s Free). I will definitely try to cover session takeaways via Twitter on @JennDennard.

Shahid Shah@ShahidNShah

John Lynn@techguy and @ehrandhit

Warren Whitlock@WarrenWhitlock

Julia Goebel @goebeljulia

Marcy Fleisher@fleish

Jodi Amendolajamendola

Kate Ottavio@kottavio

Sam Stern@mHealthMarketer

Mandi Bishop@mandibpro

Joy DiNaro@TheSocialJoy

Cari McLean@carimclean

Dr. Patricia Salber@docweighsin

Scott Collins@sscottcollins

Tim Tyrell-Smith@TimsStrategy

Michelle Boucher@medmastermind

Sunny Tara @SunnyTaraVegas

Christine Slocumb@CLSlocumb

Shane Pilcher @spilcher

Thomas Knoll@thomasknoll

Chandresh Shah@chandresh27

Stacy Goebel@stacygoebel

Beth Friedman@HealthITPR

Erin Wabol @HealthITMktg

Brad Dodge@braddodge

Don Seamons@donseamons

Kristine Schachinger @schachin

Jeff Walker@ContentCarnivor

Check out the conference website for more details about what the experts above will be speaking about. See you in Vegas, or via the #HITMC hashtag!

Social Media at #HIMSS14

Posted on February 10, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

It’s been really amazing watching the evolution of social media at HIMSS. It wasn’t too long ago that Shahid Shah was trying to convince HIMSS that bloggers should be invited to the event. Shortly after that, HIMSS held a set of Meet the Blogger panels and then put together a full blown HIMSS Social Media center with a number of great social media meetups at the conference. This year HIMSS even launched its social media ambassador program with our very own Mandi Bishop taking part.

This year I think we’re seeing the evolution of social media into essentially a standard part of the HIMSS conference. Just like you expect conference sessions, keynotes and an exhibit hall at the conference, you now expect social media to be there as well. Social media is finally a permanent tenant at HIMSS.

A you can imagine, much of my HIMSS participation will include and be influenced by social media. Shahid Shah, Cari McLean and myself will be hosting a #SocialMedia and Influence Meetup on Monday Feb 24, at 3:30 PM at the HIMSS Spot. Our plan is to dig deeply into social media and how it can be used most effectively. I’m sure the conversation will leak over into Tuesday night’s 5th Annual New Media Meetup. The event is nearly at capacity and should be the highlight of my HIMSS experience. A big thanks to Stericycle Communication Solutions for sponsoring the event.

Plus, I believe these two HIMSS events will be an amazing prelude to what we’re doing with the Health IT Marketing and PR Conference. At HIMSS we only have a couple hours, but at this conference we’ll have two days with some of the best health IT marketing and PR minds.

Of course, the #HITsm tweetup is also a great time to see so many #HIMSS14 social media influencers as well. Plus, I hear they’re looking to have a little different format this year than last. My hope is that this year we have more chance to meet and interact with those in the community who we’ve mostly known virtually.

What’s also been amazing to me is how much action the #HIMSS14 hashtag has had already. It’s certainly dominated by the companies that will be at HIMSS, but it’s been extremely active. If that’s a preview of what’s to come, then it will be interesting to see how much value will come from the #HIMSS14 stream during the event. Will there be so much noise in it that it’s not as valuable to follow?

Less than two weeks until HIMSS. Can’t wait to indulge in the 1200+ vendors and 35,000 attendees. I guess I am an #HITNerd.

Save the Date: First of Its Kind Health IT Marketing and PR Conference

Posted on December 19, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Healthcare IT Marketing and PR Conference
I’m really excited to let readers know about a first of its kind event that I’m putting together called the Health IT Marketing and PR Conference. The conference is happening April 7-8, 2014 in Las Vegas, NV. I wrote a bit of the story behind the conference over on EMR and HIPAA and its shaping up to be an incredible event.

The conference is focused on helping marketing managers, PR professionals and health IT company executives refine their marketing and PR efforts. There is a lot of noise in the health IT space right now and it’s a real challenge for many HIT organizations to cut through that noise. The great part is that there are so many more tools available to us today to get our message out there. Plus, we’ll be bringing in a number of marketing and PR experts from outside healthcare to provide a well rounded view of what’s happening in the industry.

You can find out more details about the event on the conference website. Plus, you can register as a Founding Attendee for the event.

I also want to mention our four Founding Sponsors for the event. Each company supported this conference when it was just an idea and we’re glad to have their support in making this event a success.

Agency Ten22

Billian

Dodge Communications

Aria Marketing

We’ll be announcing more event details over the coming months. If you have any thoughts or feedback about the event, we’d love to hear it as well. We’re doing everything we can to make sure it’s a high quality event that sets the standard for how to conduct business in health IT.