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User Experience is Hot HIT Topic with Good Reason

User experience in the world of healthcare IT has never been a hotter topic. It seems not a day goes by that I don’t come across an article, blog, tweet, or outright rant regarding the state of user friendliness, especially with regard to EMRs. (Who can forget the American Medical Association’s note earlier this year to Farzad Mostashari, peppered with complaints about physician usability of EMRs?) I see plenty of negative coverage around the topic – plenty of folks like to have a soapbox to stand on, after all.

I don’t, however, see enough coverage devoted to businesses and providers working to make the backlash better. Surely there are unsung heroes out there in the world of HIT UX that are at their drawing boards right now, attempting to take the sting out of those extra clicks, and listening with bated breath to providers’ complaints and praises.

I came across one such story in New Orleans a few months ago, where, like many of you, I tried to successfully drink from the fire hose (bottled water, actually) that was HIMSS13. I was able to sate my thirst for good UX news at the PointClear Innovation Awards breakfast, which honored a select group of the company’s clients for their work in the realm of user experience.

McKesson took home top honors this year, and while I had some knowledge of their work in the area, I didn’t realize how great of an emphasis they have placed on making sure their healthcare IT solutions are used in the most optimal way for the best possible patient outcomes.

“The big dynamic we are trying to tackle is around critical decision makers,” explains Bobby Middleton, Executive Director, Enterprise Intelligence Product Management at McKesson. “Through experience with our customers and continued research, it is becoming very obvious that our healthcare leaders are often put in a position to make critical decisions without pertinent, relevant and timely information.

“Our Enterprise Intelligence solutions are all geared around providing the right information to the right person at the right time,” he adds. “Our User Experience research is being used to make sure the targeted offering we are delivering via these solutions help a specific set of critical decision makers make the right decision. It is going great so far, and really allowing our technology teams to connect with their end consumers.”

I wonder if we’ll start to see more positive publicity of efforts like McKesson’s, especially as Stage 2 draws closer, more and more providers consider switching to more mature EMRs, and next year’s predicted influx of the newly insured start to clamor for greater digital engagement options and price transparency. One less click or toggle may just make all the difference when it comes to quality patient care.

April 18, 2013 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company’s social media strategies for its three key properties – Billian’s HealthDATA, Porter Research and HITR.com. She is a regular contributor to a number of healthcare blogs, and currently manages the Technology Association of Georgia Health Society’s social media channels. You can find her on Twitter @SmyrnaGirl.

Ignore Patient Engagement (and Consumer Reviews) at Your Own Peril

I know several readers of this blog (if not dozens) don’t pay much attention to the world of consumer healthcare reviews. Some seem to think they are populated only by the disgruntled few, and don’t paint a fair picture of providers’ true abilities. Some are of the opinion that too few patients utilize physician review sites (positively or negatively), and don’t present a large enough sample size for reviews to be meaningful. But, like social networks, those that read them are often far greater than those that actively contribute to them, as a recent study by PricewaterhouseCoopers points out.

Scoring Healthcare: Navigating customer experience ratings” points that though only 24 percent of those surveyed have left online reviews, 48 percent have read them. The report also points out that, “Among those who have read healthcare reviews, 68 percent said they have used the information to select a doctor, hospital and to a lesser extent, a health plan, pharmacy and drug or medical device.”

PwC’s U.S. Health Industries Leader Kelly Barnes sums up my biggest takeaway nicely: “As consumerism in healthcare gains steam, customer feedback has become a determining factor in the success of health organizations. Ratings connect consumers’ experience to quality, and quality connects to financial performance, market share and reputation.”

Say what you will about sites like Healthgrades, Yelp, Consumer Reports or Facebook, they are becoming powerful consumer engagement tools, and giving them short shrift will not win providers any points in the countdown to Stage 2 of Meaningful Use. (October 1 is just over 170 days away, in case you were wondering.)

It’s interesting to note in light of the PwC report that the new Patient Engagement Index from Axial Exchange bases 25 percent of a hospital’s score on its social engagement, which includes its ratings on consumer review sites.

What I’d like to know from providers is:

  •  Are you starting to pay more attention to consumer reviews?
  • If so, how are they affecting your overall patient engagement strategy?
  • If not, why? What other baskets are you placing your patient engagement eggs in?

Please share your thoughts in the comments section below.

April 12, 2013 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company’s social media strategies for its three key properties – Billian’s HealthDATA, Porter Research and HITR.com. She is a regular contributor to a number of healthcare blogs, and currently manages the Technology Association of Georgia Health Society’s social media channels. You can find her on Twitter @SmyrnaGirl.

Cash for Care a Trickle-Down Effect of EMR Dissatisfaction?

By now we’ve all heard about or read of the group of dissatisfied EMR users – hospitals and small-practice physicians who bought into the notion of government incentives – and a better way to deliver healthcare with the added benefit of more efficient processing and payment collection from patients and payers – but aren’t seeing the ROI they initially anticipated. Say what you will about this group, but one thing is for sure: Investment in healthcare IT systems like EMRs have led some physicians to turn to hospital employment, others to close up shop, and yet others to turn to more unique business models such as concierge or cash-only practices.

On the flip side of this change in healthcare delivery is an increasing demand from patients to know just what their dollars are paying for, no matter whether those dollars pay into a monthly insurance premium or directly for services rendered. I wouldn’t say we’re yet at the point where this demand is a trend, but I do believe that as more and more mainstream media outlets cover the debate over healthcare costs and price transparency, more patients like you and me will learn how to ask for costs up front, how to shop around, and most importantly, how to determine if what we’re paying for is worth it.

Entrepreneurs didn’t take long to catch wind of this, and as a result we’re seeing a number of consumer-friendly healthcare businesses pop up. Take Healthpons, for instance. I came across mention of this company a few weeks ago, and was intrigued by its Groupon model for healthcare services. The company offers one line of service for providers, and another for patients. According to its website, Healthpons offers a free portal that allows physicians to market their services at a cash price so that patients can quickly search for said practice and service by city, state, zip, specialty or symptom checker; purchase services and set appointments online. Patients, in turn, can use the portal to search for providers, find the one with the best price, and use a Healthpons discount to pay in advance and make an appointment at the same time.

I chatted with Healthpons co-founder Patty Everette, to learn more about the business:

How do you qualify providers to participate in the program?
We have a system, similar to an insurance company, to review and verify credentials of all providers. This is why we are in a pre-launch phase to validate providers prior to posting their information.

How many providers have signed up?
We have validated about 6,000 providers and many more have enrolled.

The website mentions the patient portal will go live in all 50 states in 2013 – can you give us a more exact timeline?
June 2013 is our target launch. All validated providers will be posted, however, there are certain geographic areas that have a higher concentration of providers, such as the Southeast, Northeast and California. Each month we will continue to add providers as they enroll and are verified.

What types of providers is healthpons best suited to (primary care docs, dermatologists, cosmetic surgeons, etc.)?
The first provider registered was an ENT. We have pediatricians, surgeons, primary care, orthopedic, ENTs, family medicine and more. It is best suited to any provider willing to provide reasonable cash prices, willing to share content and to help people become more informed about what they do and how they are qualified to do it. Our focus is on transparency – and developing relationships.

How are you going to avoid the Groupon problem of too many vouchers sold, and providers subsequently becoming overrun with customers they are inadequately staffed to handle (typically resulting in poor customer service and no repeat patients)?
Our business model is not like Groupon. We make money primarily from any upgraded, subscription-based services or advertising.

All providers control the number of visits they can sell per service. We provide a guide to each provider as to what is recommended to sell. The consumer can see the provider’s availability prior to purchasing a visit. Also, we will monitor their sales and service comments to ensure quality and service is maintained.

I know there is more to share as Healthpons is developed with great depth. We have used multiple panels of providers and their office managers to preview our systems as we have developed. We took an idea we had and asked providers what they thought – what they wanted – then we asked our customers (patients) what they would like to get out of our platform. We bridged the concepts to bring doctors and patients together for an online network marketing experience to de-mystify medical services and pricing.

April 5, 2013 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company’s social media strategies for its three key properties – Billian’s HealthDATA, Porter Research and HITR.com. She is a regular contributor to a number of healthcare blogs, and currently manages the Technology Association of Georgia Health Society’s social media channels. You can find her on Twitter @SmyrnaGirl.

Top Tech Innovators Poised to Make Big Impact on Healthcare

I had the pleasure of attending my second Georgia Technology Summit earlier this month, an annual event presented by the Technology Association of Georgia (TAG) that brings together the state’s up and coming companies, offers established businesses great networking opportunities, and presents everyone with great insight from some really A-level keynoters. (My husband, a fan of philosophy, was extremely jealous that I got to attend an event featuring Ray Kurzweil.)

As with last year’s event, healthcare IT dominated many of the presentations and exhibitor presentations. During the summit, TAG offers the top 10 in its list of Top 40 Innovative Technology Companies a chance to present, and so I thought I’d highlight those in the top 10 poised to make a big impact on healthcare.

Buzzy4shots.com
As you can tell from the image above, Buzzy4shots had a fun booth that demonstrated the kid-friendliness of their product. They also had the most kid-friendly giveaway – bright yellow kazoos, which I quickly snatched up. According to their website, their product purports to provide natural injection pain relief via “gate control,” which “works by confusing the body’s own nerves and distracting attention away from the poke, thereby dulling or eliminating sharp pain from shots, itching or burning from medications.”

While I don’t think this product is going to gain quite the level of buzz that more consumer-friendly mobile health apps have attained, I think it’s got a great business model. There will always be a need for injections, and people will likely always have a fear of needles, so I predict Buzzy4shots.com will do well if they can market themselves to the right business partners.

Catavolt
It wasn’t until I saw their stage presentation that I realized Catavolt is making a play in the healthcare vertical. According to its website, the company’s flagship product, Catavolt Extender, is a “software service that connects to your existing enterprise systems, giving you secure access to all enterprise data anywhere at any time, through tablets, smartphones and desktops. Using an online control panel you can create, customize and manage mobile and web applications without any programming.”

A Catavolt rep talked me through some of the work the company is doing with the Defense Health Information Management System EHR (AHLTA) via its partnership with SAIC. You can read more on that here.

SoloHealth
This company seems to be Atlanta’s HIT darling at the moment. Bart Foster and his team are doing a great job of strategically marketing the company, and developing partnerships that position SoloHealth for even bigger impact. You may already know that the company “provides a free healthcare access point for consumers via its nationwide network of SoloHealth Stations that offer screenings for vision, blood pressure, weight and body mass index; a symptom checker; and an overall health assessment free of charge.

As more folks become accustomed to the idea that they will ultimately need to drive their own healthcare, consumer-friendly technologies like these kiosks will start popping up more and more. Foster announced on the GTS stage that its kiosks are already in 2,500 retail locations across the U.S., with another 1,500 likely by 2014.

AirWatch
If you’re a CIO worried about BYOD, then you’ve likely had a conversation with or at least heard of AirWatch and its mobile device management solutions for healthcare. Their booth at HIMSS was hard to miss and always busy, reflecting the fact that their solutions – no matter what industry you’re in – are here to stay with good reason.

I’d be remiss if I didn’t mention the other healthcare-related innovators within TAG’s Top 40:

March 28, 2013 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company’s social media strategies for its three key properties – Billian’s HealthDATA, Porter Research and HITR.com. She is a regular contributor to a number of healthcare blogs, and currently manages the Technology Association of Georgia Health Society’s social media channels. You can find her on Twitter @SmyrnaGirl.

Women Unite at HIMSS13

I’ll admit it. I wasn’t quite sure what to expect when Julie Moffitt, the original #HITchick herself, asked me to host the first #HITchicks tweetup, at HIMSS13. What I envisioned as four or five gals gathering at a bar near the convention center turned into something so much more rewarding. Twenty-plus women (and two of the smartest men in healthcare IT) showed up and jumped right into a dialogue around the challenges of what it means to be a woman in healthcare.

You might think this topic a tired one, but it is still incredibly relevant, especially as women like Yahoo’s Melissa Mayer and Facebook’s Sheryl Sandberg put a new and divisive spin on what it takes to be successful women in tech.

The role of women in healthcare was also touched upon. When it comes to health – be it family or business – women definitely seem to be in the driver’s seat. Many in the audience noted that women make up a fair chunk of their C-suite – an ironic statement considering the off-putting presence of several scantily clad booth babes a few halls over. We’ve come so far, yet still have a ways to go.

I’m looking forward to gathering another fantastic group together at HIMSS next year, if not before then. In the meantime, take a look at a few of the tweets and pictures captured at HIMSS13:

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Mandi Bishop, Principal at Adaptive Product Solutions, and Brad Justus, ICD-10 Whisperer at KForce. Justus was joined by a second honorary #HITchick, Mark Palacio, Senior Manager, Media Relations – Healthcare IT at Siemens Healthcare.

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March 14, 2013 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company’s social media strategies for its three key properties – Billian’s HealthDATA, Porter Research and HITR.com. She is a regular contributor to a number of healthcare blogs, and currently manages the Technology Association of Georgia Health Society’s social media channels. You can find her on Twitter @SmyrnaGirl.

“If You Could Tell Your CIO …”

In the first part of this blog series, I outlined the increasingly important role CMIOs are playing in the hospital ecosystem. They are bridging the gap between the world of clinical and IT, bringing a spirit of impartiality to HIT implementations that often makes the acceptance of impending workflow upsets a little bit easier to swallow.

This second part will focus on the specific challenges CMIO panelists at a recent Georgia HIMSS luncheon were particularly vocal about:

* Taking an EMR implementation from grumbles to growth;
* Data and its potential impact on establishing or refining best practices;
* Patient engagement; and
* “If You Could Tell a CIO.”

From Grumbles to Growth
All the panelists shared their “secret ingredients” for EMR implementation success. Roland Matthews, MD, physician champion at Grady, stressed that the hospital chose to implement an EMR not for the Meaningful Use incentives, but to ultimately improve quality over the long term. Despite recent EMR backlash, Matthews is a firm believer in the benefit they will ultimately bring to patient care.

That being said, he believes that simpler, easier-to-use systems are the best choice when it comes to gaining full adoption amongst clinicians. His statement echoes the increasingly loud call from clinicians for better user experience. Involving all departments in the selection and implementation process from the very beginning is also essential, according to Matthews, and serves as a testament to good leadership.

The best user experience won’t take physicians very far, however, if infrastructure is too unreliable to sport it. While he didn’t claim to speak from personal experience, Matthews also pointed out the latest and greatest EMR may never be used to its fullest potential if the platform on which it stands is down half the time.

Steve Luxenberg, MD, CMIO at Piedmont Healthcare, made sure to point out the full value of an EMR can only be realized if clinical and IT work together to maintain, optimize, and grow the product from within.

This takes us to conversation points about extracting data to create or refine best practices in an effort to drive quality initiatives.

Digging Out Data to Increase Quality
“It’s not an EMR for the sake of an EMR,” Luxenberg emphasized. “It’s about the data we can pull out, interpret and impact outcomes with.”

Daniel Wu, part-time CMIO at Grady, echoed Luxenberg’s comments: “The EMR has opened a door to allow us to collect data as we’ve never been able to do before.” The panelists all agreed on this point, and now it seems as if they are tackling the issue of interpreting the data to enable better outcomes and quality.

Matthews insisted that collecting the data is really all about quality, and suggested that the EMR should guide standards, which the panelists referred to in the same context as best practices.

Wu made the point that if providers don’t control what designates quality care, or best practices, then the government will come along and regulate it for them. (I’m fairly certain this echoes what Farzad Mostashari has tweeted about in the recent past.)

Luxenberg again emphasized the impartiality CMIOs must take when dealing with clinical and IT staff. He noted the CMIO’s role is to bring the two groups together for consensus on what best practices are and how to put those into the EMR, and added this becomes more challenging when working in a multi-facility healthcare system.

Patient Engagement
Patient portals were on the tips of all the panelists’ tongues when it came to patient engagement. Julie Hollberg, MD, CMIO at Emory, is in the middle of rolling out a portal right now. Her team is finding the most challenging part of that implementation to be educating Emory patients on what benefits the portal offers. Luxenberg was a bit lukewarm with regard to patient portals. He’s seen several come and go and has found that only a certain set of patients is apt to use them.

Wu, who has helped implement Epic’s MyChart at Grady, was firm when he said that patients have the responsibility in their court now. Patient kiosks are helping in that effort, too.

What Would You Like Your CIO to Know?
Wu’s big point was that if CMIOs and CIOs can’t communicate, each is doomed to fail. He said it with a smile, of course, as his CIO, moderator Debbie Cancilla from Grady, was standing right next to him.

Other insights included:

* Keep IT simple for the clinicians.
* Just because you can do it doesn’t mean you should.
* Always keep in mind what’s best for the patient, and what’s the simplest way to get that done.
* It’s always a good idea to have IT folks shadow clinicians and vice versa. The CMIO’s job is to help facilitate this type of partnership.

How have CMIOs brought your clinical and IT teams together? Please share anecdotes and more best practices in the comments below.

March 7, 2013 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company’s social media strategies for its three key properties – Billian’s HealthDATA, Porter Research and HITR.com. She is a regular contributor to a number of healthcare blogs, and currently manages the Technology Association of Georgia Health Society’s social media channels. You can find her on Twitter @SmyrnaGirl.

CMIOs Bridge the Clinical & IT Gap

It’s been interesting to see the evolution of conversation around healthcare IT at the provider-focused events I’ve attended over the last two years. Panels of hospital executives at first spoke about the benefits they were likely to see as a result of the HITECH Act and their facilities’ subsequent plans for EMR implementation. One-year later, it was all about best practices for go lives. Today, conversation has reached the “now what?” phase.

This was definitely top of panelists’ minds at the recent Georgia HIMSS Lunch & Learn, which offered attendees a hearty Italian meal and the chance to hear area CMIOs converse around the topic of “CMIO 2.0 – Leading Healthcare Transformation.” While “transformation” tends to be a bit overused, I think it was an apt word based on the remarks from moderator Debbie Cancilla, Senior VP and CIO at Grady Health System; Julie Hollberg, MD, CMIO at Emory Healthcare; Daniel Wu, part-time CMIO at Grady; Roland Matthews, MD, physician champion at Grady; and Steve Luxenberg, MD, CMIO at Piedmont Healthcare.

I hate to play favorites, but Wu was my favorite panelist. Calling himself the “least tech savvy CMIO in the country,” he was engaging and a good sport when it came to verbal sparring with his Grady colleague, Cancilla. No one in the audience was fooled by his self-deprecation, of course. Wu, who is also Assistant Medical Director at Grady’s Emergency Care Center, and Assistant Professor of Emergency Medicine at Emory University’s School of Medicine, knows a thing or two about healthcare IT, having put in an EMR for Grady’s emergency department. He continues to serve as a physician champion for the hospital.

Several telling themes emerged from panelists’ comments and audience questions, which I’ll share in part 1 of this post. I’ll cover challenges specific to each panelist and their facility next week in part 2.

gahimssCMIOpanel

Left to right: Julie Hollberg, MD, CMIO, Emory Healthcare; Roland Matthews, MD, Physician Champion, Grady Health System; Steve Luxenberg, MD, CMIO, Piedmont Healthcare; Daniel Wu, part-time CMIO, Grady; and Debbie Cancilla, CIO, Grady. Photo courtesy of Georgia HIMSS

Shining a Light on CMIOs
This was the first all-CMIO panel I’d ever seen, which may be indicative of their general reluctance to be put in the spotlight, and perhaps the increasingly important role they play in HIT implementations of all kinds. (I also wonder if the title of CMIO is growing. If anyone has statistics on that, please share.) Cancilla noted it was time for CMIOs to get in the healthcare transformation conversation, and while these four seemed at no loss for stories to tell and pain points to share.

CMIOs Don’t Play Favorites
When it comes to the clinical side of the house versus the IT side of the house, the panelists agreed that sometimes the two just don’t understand each other. And that’s where the CMIO steps in, acting as interpreter, smoother of ruffled feathers, and occasionally spokesperson for both departments to the higher ups. In describing his role, Luxenberg described himself as an objective third party, coming in to finesse sticky situations between clinical and IT staff. I got the impression from him that CMIOs often have more success in resolving disputes because they don’t have allegiance to one particular department, but rather the hospital as a whole.

(Sidenote: Wu mentioned a hilarious cartoon by Atlanta-based anesthesiologist Michelle Au that highlights the delicate verbal dance CMIOs must do when talking with various medical specialties. Check out “The 12 Medical Specialty Stereotypes.” It’s worth noting Wu would be considered a “cowboy.”)

Getting it Done for the Patient’s Benefit
Because they represent the interests of the hospital, these CMIOs ultimately hold themselves accountable to the patient, and benefiting the patient is a big part of the message they have to convey to clinical and IT folks, especially during times of implementation. Luxenberg noted that he gets better EMR buy in from different departments when he highlights the benefits to patient care, rather than focusing on details specific to one department in particular.

Talking with different departments does mean, however, that CMIOs must step out of their comfort zones and really get familiar with the pressures of each area within their facility. Conveying this information is where a great relationship with the CIO comes in. For the CMIO’s objectivity to truly be valuable, that assessment must be meaningfully discussed with the CIO. As Cancilla mentioned, CIOs need to step up and strengthen relationships with their CMIOs. All the panelists and Cancilla agreed the communication from the top down and bottom up is key to successful adoption of healthcare IT.

February 27, 2013 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company’s social media strategies for its three key properties – Billian’s HealthDATA, Porter Research and HITR.com. She is a regular contributor to a number of healthcare blogs, and currently manages the Technology Association of Georgia Health Society’s social media channels. You can find her on Twitter @SmyrnaGirl.

Patient Accountability and Responsibility

I think you can add this post to my series of posts on the Physician Revolt that I talked about earlier. The following message is from a doctor who emailed me. Obviously, they didn’t realize it would be published, so ignore some of the grammar errors, but the message is a good one that we should be discussing.

The doctors are going to be graded on the health outcomes but yet patients are going to do whatever. Nowhere in the law it states that patient is responsible for anything.

So while the ACOs are going to offer coverage…… there is going to be no immediate access due to shortage of MDs and the current MDs whose slots are overfilled are going to be dinged with penalties for not taking care of their patients completely (ie. all time coverage for all patients all the time). which means the MD has to refund the already reduced reimbursements back to the government because patients will complain about this.

Of course, the patients themselves will not tighten their belt and become personally responsible for their health so that they take up less appointment slots……..

So the significant question is Where are the patients held accountable in all these free health care reforms?

This is an important question as we shift to an ACO model. I think the above narrative places a little too much blame on the patient for the higher healthcare costs. Certainly there are things that doctors and our health system can do to lower costs that are outside of the patient. A simple example is 2 doctors ordering duplicate tests. If they just transferred the data, they’d provide the same care for a much lower cost. Plus, I think there are ways that a doctor together with a clinical care team can improve the overall quality of care of a patient population regardless of the patient’s choices. Another example of this is the hospital to PCP hand off. Doing this right can lower healthcare costs by reducing hospital readmissions.

While much can be done by doctors and the healthcare system as a whole, the doctor does raise a good question about patient responsibility. In what ways could we incentivize patients to take some accountability and responsibility for their healthcare as well?

The first thing that popped in my head was the way car insurance companies are doing it. One of the insurance companies is tapping into your car’s computer to monitor safe driving and then they provide discounts to you for being a safe driver. Are we going to have the same models in healthcare? In some ways we do, since if you’re a non-smoker your health insurance costs a lot less. Will health insurance companies start lowering a patient’s health insurance costs based on data from a wearable device that monitors your activity?

I’m honestly not sure how it’s all going to play out, but I am sure that healthcare IT is going to play a role in the process. We’ll never totally solve the issue of patient responsibility and accountability. That’s a feature of life, but I think that technology can help to hold us all more accountable for our health choices. What technologies do you see helping this?

February 22, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 5000 articles with John having written over 2000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 9.3 million times. John also recently launched two new companies: InfluentialNetworks.com and Physia.com, and is an advisor to docBeat. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit.

Breaking up with Your EMR is Hard to Do

In light of this week’s “holiday,” I thought I’d take a look at the current love/hate relationship the healthcare industry seems to have with electronic medical records and Meaningful Use.

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Thanks are due to @mdrache and @EHRworkflow for their inspiration for the title of this week’s post: EMRtweet1

EMRtweet3

The nay sayers seem to have become especially vocal lately, which may be due in large part to the passing of time. Those that have implementations under their belt now feel qualified to talk about the efficacy of the solutions they selected. Negative EMR press may also have bubbled up to the service in light of the recent RAND report, which backpedaled on previous predictions of cost-savings associated with healthcare IT adoption. That study broke the ice, so to speak, and perhaps made providers more comfortable with voicing their discontent.

In any case, if current healthcare IT press is any indication, EMR technology currently on the market has often left providers dissatisfied for a number of reasons. No doubt this dissatisfaction will be a subject of many show-floor conversations at HIMSS in a few weeks. I wonder how EMR vendors are preparing their responses. What will be their top three talking points when it comes to EMR benefits? It seems Meaningful Use incentives have lost their luster, and in fact have left many providers disenchanted with healthcare IT in general.

John Lynn posted a very telling reader comment over at EMRandHIPAA.com from a provider who used his Meaningful Use malaise to create a new independent practice business model. Is this an indication that more providers may “revolt” against Meaningful Use and the trend towards hospital employment? If so, what will the private practice landscape look like in three to five years?

Just how easy is it for providers to truly “break up” with their EMRs? We’ve all read the multi-million-dollar rip-and-replace horror stories – talk about a bad breakup. And then there are the providers that stay in dysfunctional relationships with their EMRs because they can’t afford a new one, instead developing copious amounts of workarounds potentially at the expense of clinical care and accurate reimbursement.

As of last summer, KLAS reported that a whopping 50% of providers were looking to replace their ambulatory EMRs, compared to 30% in 2011. A recent Health Data Management webinar noted more than 30% of ALL new EMR purchases are made to replace an existing EMR.

To me, these numbers beg a number of questions. Were first- and perhaps even second-generation EMRs just not mature enough for providers’ needs? Did providers simply not do enough due diligence before making their purchases? Will these impending replacement EMR purchases stick? If you have updated EMR breakup statistics or a crystal ball, please send them my way.

February 13, 2013 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company’s social media strategies for its three key properties – Billian’s HealthDATA, Porter Research and HITR.com. She is a regular contributor to a number of healthcare blogs, and currently manages the Technology Association of Georgia Health Society’s social media channels. You can find her on Twitter @SmyrnaGirl.

New Telemedicine Stats Bode Well for EMRs

With the recent projection that telemedicine will reach 1.8 million patients worldwide by 2017, I think it’s fitting to continue the discussion I started last week pertaining to the current ROI of EMRs. While current utilization based on scrambling to meet Meaningful Use for federal incentives may not be all it’s cracked up to be, I do believe EMRs will ultimately provide a fiscally sensible return on investment, especially if telemedicine technology becomes part of any given vendor’s standard EMR package/offering.

I decided to bounce the idea off Sande Olson, a Twitter friend (@sandeolson) and Senior Healthcare Consultant at Olson & Associates. Being a healthcare professional that has worked in telemedicine long enough to witness its evolution, Olson seemed a fitting expert to speak with on the subject of EMRs, telemedicine and the bottom line.

How have you seen the telemedicine landscape change over the last few years?
Olson: Until recently, telemedicine has been a niche industry. Early users recognized the potential value of telemedicine, but successful business models (showing a viable ROI) didn’t exist, and technology was costly. The challenge was reimbursement; who was going to pay for it?  Without reimbursement or a viable business model, telemedicine could not go viral.

The telemedicine landscape began to change with advancements in information and communication technology on the heels of The Affordable Care Act. The push for healthcare reform provided financial incentives to “nudge” healthcare providers towards EMRs. Reform mandates and the availability of government funding created new opportunities around technology. Telemedicine, a valuable if fledgling technology, became a buzzword around technology and healthcare reform.

Industries saw business opportunity as solution providers for an “industry poised to undergo radical change.” Entrepreneurs, inventors, investors and healthcare visionaries followed new and sometimes disruptive ideas. Care delivery tools moved from PCs to tablets, along with mobile apps.

The confluence of all these influencers is creating a potential tipping point for telemedicine; it only needs wider reimbursement and licensure portability. Our aging population and forecasted physician shortage will help continue to thrust telemedicine into the forefront of change. Telemedicine is already being used successfully; reimbursement is still a challenge. But, healthcare innovation is just getting started. We have challenging times ahead, but this is also the most exciting time to be in healthcare ever!

Do you think there’s been a trickle down effect from the Affordable Care Act in terms of increasing interest in and adoption of telemedicine?
There has been a trickle-down effect on telemedicine. The Affordable Care Act has increased interest in exploring the possibilities of telemedicine outside of previous niche markets. As I noted, it is the confluence of influencers around healthcare reform that continues to push the tipping point for telemedicine.

Do you think EMRs will prove their worth in the coming years by better facilitating more novel methods of healthcare delivery, like telemedicine, or integrating with consumer-friendly mobile health apps?
Will EMRs prove their worth? Well, data silos do not support healthcare’s philosophy of providing a continuum of care from cradle to grave. And, you cannot provide care without a medical record; you can’t measure outcomes. So, interoperability– across all silos– is critical to successful healthcare reform. EMRs today may fall a bit short, but they will create efficiencies and improve patient outcomes. They will get simpler to use. EMRs will assist in improving reimbursement and revenue cycles. And, future EMRs will push and pull data from HIEs, PHRs and mobile health apps; we are just not there yet.

January 24, 2013 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company’s social media strategies for its three key properties – Billian’s HealthDATA, Porter Research and HITR.com. She is a regular contributor to a number of healthcare blogs, and currently manages the Technology Association of Georgia Health Society’s social media channels. You can find her on Twitter @SmyrnaGirl.