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#SHSMD17 in 17 Tweets – Perspectives on Healthcare Marketing

Posted on October 4, 2017 I Written By

Colin Hung is the co-founder of the #hcldr (healthcare leadership) tweetchat one of the most popular and active healthcare social media communities on Twitter. Colin speaks, tweets and blogs regularly about healthcare, technology, marketing and leadership. He is currently an independent marketing consultant working with leading healthIT companies. Colin is a member of #TheWalkingGallery. His Twitter handle is: @Colin_Hung.

The AHA’s Society for Healthcare Strategists and Marketing Development recently held its annual conference – SHSMD17 – in Orlando Florida. For three full days, 1,500 attendees shared ideas and traded insights on the latest trends healthcare marketing trends. The 60+ concurrent sessions covered a variety of topics including:

  • Developing online support groups for patients
  • Successful blog-driven content marketing
  • Media relationships
  • Communication and preparedness during a crisis
  • Chatbots
  • Consumerism

For daily summaries of SHSMD17, check out these Day 1, Day 2 and Day 3 blogs. As well see this blog on the release of SHSMD’s Bridging Worlds 2.0 report during the conference.

If I had to pick an overall theme for SHSMD17 it would have to be “perspective”. The four keynote speakers and many of the session presenters urged the audience to break out of our boxes in order to truly “see” healthcare from multiple viewpoints – including patients, clinicians and government. Only by putting ourselves into the shoes of healthcare’s various stakeholders can we create effective marketing campaigns and hospital programs.

During the conference, there was a lot of live-tweeting and there were many conversations happening via social media with people who were not in attendance. I thought it would be fun to highlight 17 tweets from SHSMD17.

Here goes.

Fun SHSMD17 Tweets

 

Healthcare Scene Supporters

Posted on August 3, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

When you’ve been blogging for as long as I have and on as many blogs as I do, you start to take all the aggregate numbers for granted a little bit. At least until you sit down and add up all the numbers when someone asks you for them.

I did this recently and found that across the network of Healthcare Scene websites, we’ve generated over 22.6 million pageviews across 11,500+ blog posts and 17,566 comments. Just on EMR and EHR (this blog) alone, the 2075 blog posts have generated over 5 million pageviews. Plus, that doesn’t count the 53,000 email subscribers who read the content we create in their email client. We send about 150,000 to 200,000 emails per week with great healthcare IT content.

We’re proud of these numbers because it represents so many people getting information they can use to help them perform their job better and hopefully improve healthcare. Thank you for each of you that read us regularly.

Along with a thank you to our readers, I want to take a second to thank many of the companies that sponsor Healthcare Scene. We have a wide variety of sponsors that purchased sponsored blog posts, email marketing, and display ads (Check out our media kit for more info). Their support allows us to continue our work to provide great healthcare IT content, but we work hard to make sure they receive a lot of value in return.

If you’re a reader of this site, take a second to look through these companies that support Healthcare Scene. No doubt some of them could help your organization improve healthcare.

Galen Healthcare Solutions – Galen Healthcare Solutions is a great company that along with offering consulting services provides some really great tools and services to help organizations that are switching EHR software. They were one of the first companies I’ve found that handles EHR data conversions when you’re switching EHRs. Plus, they’ve also created a really great archive solution for those trying to deal with legacy solutions. If you’re switching EHR vendors or if you want to archive some old legacy health IT systems, check out what Galen Healthcare Solutions has to offer. Not to mention their EMR optimization services as well.

Solution Reach – While Solution Reach is well known in the Dental market, they are just now working to make a big splash in the medical market. They offer a patient relationship management system that helps a medical prctice with patient education, practice marketing, reputation management, patient reminders, and much more. If you’re a medical practice, take some time to check out the services they offer.

Intel Health – We’ve been lucky to work with Intel on a number of great projects including a couple recent CIO video interviews. I don’t think anyone needs an introduction to Intel, but many people might be surprised by how many things Intel is doing in healthcare. In a recent video we did with Intel they said “We know the future, because we’re building it.” In so many ways this is correct since Intel’s technology is at the heart of most of the exciting things we see happening in healthcare IT.

Conduent – Many of you might be familiar with our Breakaway Thinking blog post series that’s sponsored by the Breakaway Learning Solutions (A Conduent Company). Breakaway Learning Solutions provides a really innovative way to train EHR users using a simulator based training model. Whether you’re training EHR users as part of a go-live or you’re training new employees that join your system, take a look at Breakaway Learning Solutions unique approach to EHR training.

Stericycle Communication Solutions – As a long time sponsor, most of you will know about Stericycle Communication Solutions. They provide a wide variety of communication solutions for healthcare including patient reminders, call center services, patient self scheduling and much more.

FormFast – Most healthcare organizations are likely familiar with FormFast’s form technology which is in use at over 1100 healthcare organizations. However, FormFast also just recently launched a new product called FormFast connect which provides mobile pre-registration to patients’ mobile devices. If you’ve never seen their form technology, check it out and you’ll see the difference between other form options out there.

Kareo – You likely saw the recent #KareoChat we hosted, but we’ve also been working with Kareo in a number of other ways as well. For example, we’ll be presenting a webinar on Understanding Patient: The Secret to a Thriving Medical Pracitce on Aug 23rd. Kareo provides a full suite of software and services to medical practices including: EHR, Practice Management, Revenue Cycle, Practice Marketing, and much more.

Iron Mountain – Healthcare Scene has been creating a whole series of content for Iron Mountain’s blog. I’m sure most organizations know about Iron Mountain and you’ve likely seen their trucks. However, they also offer a whole suite of IT and data center services along with their records management, document imaging, data management, secure shredding, etc.

MRO – We’re happy to have MRO sponsoring our special HIM Scene website focused on HIM professionals. MRO is one of the leading providers of Release of Information services out there. If you’re looking for an outsourced service to streamline your release of information process, check them out.

HIPAA One – If you have to do a HIPAA Risk Assessment (yes, that’s basically all of you), then you’ll want to check out HIPAA One. They offer a solution that walks you through the HIPAA risk assessment and properly documents everything for you. I haven’t seen any other solution out there that’s simpler and more complete than what HIPAA One offers.

MedicaSoft – This is a brand new sponsor for us, but we’re happy to have them sponsoring Healthcare Scene. Along with offering a full EHR solution, Medicasoft also is seeing a lot of traction with their Paitent Portal solution and their interoperability solutions. I love the way MedicaSoft describes their solutions: “Innovative Healthcare IT Products Built with Modern Technology.” I know this is what many would like to see in healthcare.

Hopefully I didn’t leave anyone out. As you can see we have a great group of companies that support Healthcare Scene. We’re lucky to have them as partners in the work we do. Hopefully some of these companies can help you solve the problems you face in your organization. If you want to join this great group of companies, you can find more information here.

Thanks for indulging us a little bit as we recognize those who support all the work we’ve done. However, we still have a lot more to do when it comes to making sure technology improves healthcare. In fact, shortly we’ll be announcing a new healthcare IT event that’s focused on healthcare organizations collaborating together to improve healthcare. More details to come very soon!

A sincere and heartfelt thank you to all of you who support Healthcare Scene!

5 Tips to Help You Create Awesome Content to Market Your Healthcare Practice

Posted on November 9, 2016 I Written By

The following is a guest blog post by Alex Membrillo
alex-membrillo-head-shot
While the phrase “content is king” has surely worn out its welcome, there’s no denying that one of the most effective ways to get noticed, build an audience and grow your practice is to produce high-quality content.

The “blog” is still the most thought-of content type out there, but in more recent years, healthcare practitioners are testing out new waters, such as video marketing and podcasting.

Regardless of your preferred form of content, one of the biggest struggles the busy healthcare professional encounters when trying to market his/her practice is finding ideas to talk about.

These 5 tips should help you create awesome, high-quality content that will demonstrate your expertise and expand your reach to new prospects.

1. Look no further than your calendar
Each month marks at least one – if not a handful of – observances related to the healthcare industry. October, for example, is Breast Cancer Awareness Month. November is American Diabetes Month. June 27 is National HIV Testing Day.

Each of these observances provides a foundation and direction for you to create content around. For October, for example, you could create four blog posts (scheduled once per week) that discusses a different perspective of breast cancer.  For June 27, you could create an infographic that outlines what to expect when getting tested for HIV.

The benefit of turning to your calendar for content ideas is two-fold:

  1. You can plan your content well in advance, so that you’re never left scrambling at the last minute
  2. You can take advantage of the social conversations going on in places like Twitter and Facebook (using hashtags or tagging key influencers helps immensely)

You can turn to Healthfinder.gov to get a list of the observances taking place each year.

2. Tap into the existing news trends
One thing you can always count on is that health and sciences will always be covered in the news. Whether it’s a breakthrough drug, a new form of alternative care, a controversial surgery or statistics that demonstrate a trend in human health (such as obesity), health is always on the front-page, so to speak, of news.

This is a tremendous opportunity for you to create relative, real-time content that folks are talking about at this very moment.

If, for example, Good Morning America just aired a segment on the latest development on the Zika virus, you can be certain that millions of folks will be searching online – and on social media – for terms related to Zika.

By producing your own commentary or perspective on the matter, you can win over some of this traffic and come across as an expert and influencer.

3. Find out what your audiences want to know about
The whole purpose of creating quality content is to provide something of value for folks who conduct online searches.

What better way to produce relative content people actually care about than to go straight to the source?

You can do this a few different ways:

  1. Conduct a survey on your blog or through email, asking your readers what topics they’re most concerned about or would like for you to cover. Survey Monkey is a good free tool to use.
  2. Look at the blogs and social profiles of your local and national counterparts. What are they writing about that seems to have garnered audience response?
  3. Use keyword research. If you know who your audiences are, then you can figure out what search terms they use on Google. These key terms will serve as the subject matter of your content.

4. Don’t resist the list
One of the most effective types of blog posts is the “list.”

5 Ways to Reduce Stress at Home. 10 Reasons to Lower Your Salt Intake.

These types of articles speak directly to the human mind, which likes to group and classify things. A list article tells the reader: This is what you’re going to get, nothing more, nothing less. Readers like this, because they know they’ll be able to skim the list and absorb its value without having to commit to a ton of reading.

Just by thinking in “list” form, you’ll likely come away with a few story ideas. If, for example, you’re an orthopedic surgeon, think to yourself, what would my readers want to know? Perhaps you might come away with ideas such as:

  • Five Ways Runners Can Reduce Joint Pain
  • 7 Reasons Why You Don’t Need Back Surgery
  • The 3 Exercises You Can Do at Home to Strengthen Your Bones

5. Go ahead – reuse, recycle, repurpose!
If you’ve actively been producing content, then there’s no need to reinvent the wheel each and every time. Why not go back over your existing content and figure out a way to spin it into something new?

Is there a new angle you can focus on? Hospitals, for example, could take an article that highlights one field and rewrite it to focus on another one.

Perhaps an article you wrote last year is outdated and could benefit from the inclusion of the latest study or statistics. Create that new post, and link to the original one.

Let’s say, for example, you’re a plastic surgeon who wrote a popular blog post last year about the use of Botox for patients suffering from excessive sweating (hyperhidrosis). Since then, you’ve had a few clients see remarkable benefits from this procedure. You can then update your blog post with patient testimonials and promote it again across your digital channels.

Billions of content is produced daily – getting noticed can be a challenge

As a healthcare professional, your time is already extremely limited, but you know the importance of marketing in order to grow your practice.

Use these 5 tips above to help you quickly come up with high-quality pieces of content that’ll attract your prospects and demonstrate your expertise.

About Alex Membrillo
Alex Membrillo is the CEO of Cardinal Web Solutions, an award winning healthcare marketing agency based in Atlanta, GA. His innovative approach to digital marketing has transformed the industry and delivered remarkable results to clients of all sizes and markets. Visit www.CardinalWebSolutions.com to find out more about Cardinal Web Solutions.  

Follow him on Twitter @Alex_Membrillo

Ways to Grow and Market Your Medical Practice – Healthcare Scene “Minute”

Posted on October 8, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

If you also read EMR and HIPAA (which you should), then you probably read that I hosted today’s #KareoChat where we discussed how to grow and market your medical practice. It was a lively discussion full of great insights.

After the chat, I decided it would be useful to hop on Periscope and share a Healthcare Scene “Minute” covering 4 insights into growing and marketing your practice that I gleaned from the chat. In case you missed it live, here’s the video recording below:

If you’d like to dive deeper into the topic, you can read the full transcript from today’s chat or check out the Storify that Kareo put together.

Let us know what you think about the 4 medical practice marketing insights I talk about in the video in the comments below.

Full Disclosure: Kareo is a Healthcare Scene advertiser.

Healthcare IT Marketing and PR Conference – and the #HITMC Twitter Chat

Posted on January 21, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Regular readers likely noticed the banner ad at the top of EMR and EHR which links to the Healthcare IT Marketing and PR conference (HITMC) that we organize. This event is shaping up to be absolutely fantastic. We’ve just started adding the speakers to the conference website, but I’m thrilled by the quality and variety of speakers that we’ll be having at HITMC 2015.

For those not familiar with the event, we bring together a few hundred of the very best Healthcare IT marketing and PR professionals. This year we’ll be hosting it at the nicely remodeled SLS Las Vegas hotel. No doubt you’ll see members of the HITMC community all over the hotel throughout the two days of the conference. Plus, this year we’re doing some early bird social events to really give attendees a great opportunity to connect.

Along with connecting with your peers, HITMC 2015 will include two days of amazing content on a wide variety of topics. Some of these topics will include:

  • Content Marketing
  • Best Practices for Social Media Marketing, Email Marketing and Search Engine Optimization (SEO)
  • Lead Nurturing
  • Effective PR
  • Marketing Automation Tools
  • Event Marketing
  • Case Studies from Health IT Companies
  • Much much more…

If you’re interested in healthcare IT marketing and PR, you’ll absolutely love this event. Along with all the learning, connecting, and sharing at the event, we also have some fun together too. Early bird registration for the event ends on 1/31/15, so register now to save $500.

For those interested in getting a small flavor for the event, we’re hosting a #HITMC twitter chat on Tuesday, 1/27 at Noon ET (9 AM PT). We hope that many of you can join us as we chat about the challenges associated with healthcare IT marketing and PR.

Key Insights from Healthcare B2B Social Marketing Strategies #HITMC Twitter Chat

Posted on June 30, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I previously posted the topics for the first #HITMC Twitter chat that was supported by @billians and @porterresearch. Billian put together a recap of the Twitter chat using storify which is worth checking out. My partner in Influential Networks, Shahid Shah (The Healthcare Guy), took notes during the Twitter chat and put together this really great discussion summary for the 5 questions.

Topic 1: How can healthcare B2B marketers use social selling to their advantage?

  • Most healthcare sales are “local” and selling is inherently social; using social to identify trends and implications is great start. #HITMC
  • When selling socially, audience development is key; use local topics/trends to draw community attention before discussing solutions. #HITMC
  • When selling socially, don’t try to broadcast messages applicable nationally – focus locally on what matters to specific audiences. #HITMC
  • When discussing products, draw clear lines from real customer problems to your solutions including how to operationalize. #HITMC
  • When describing solutions, figure out what kind of audience participation around objections and clarifications is necessary. #HITMC

Topic 2: What suggestions do you have for healthcare B2B marketers beginning on social?

  • Imagine creating an event and consider what kind of audience you’d like to talk with; develop messaging around that audience. #HITMC
  • In the imagined event think about why people would come to your event (social is about “events” and “audience”). #HITMC
  • Craft a simple marketing messaging document that considers audience participation and what you’d like to hear from them. #HITMC
  • Don’t just figure out what you want tell the audience, that’s not social. Community participation is social. #HITMC
  • Once you know your audience and how you’d like them to participate then choose medium – FB, LinkedIn, Twitter, Blogs, etc. #HITMC
  • Don’t choose medium first, create audience development and community participation plan, topics, trends, etc. first #HITMC

Topic 3: How can Facebook be of use to healthcare B2B marketing strategies?

  • FB is best used for B2C (patient) as opposed to B2B but is useful in certain B2B circles when dealing with healthcare staff. #HITMC
  • To reach healthcare company staff, FB is great to start audience-specific discussions around specific jobs and problems. #HITMC
  • B2B is still a person to person sale but the person you’re selling has an organizational responsibility to be considered. #HITMC
  • Once you know the organizational responsibilities and purchasing decision, budgeting, then use that to inform FaceBook content. #HITMC

Topic 4: How can healthcare B2B marketers ensure the success of content on social?

  • News & views content is less useful and not as evergreen as actionable advice or content meant to teach something. #HITMC
  • In B2B, focus on content that is meant to help someone get their job done, not entertain or enlighten to just give news. #HITMC
  • Successful content will saved, e-mailed, or shared in some way. If your content isn’t saved or shared consider it a failure. #HITMC
  • If you know your audience, their roles, their responsibilities, etc. you can teach them something or lighten their research load. #HITMC
  • All of us have jobs to do during the day; the content that helps eliminate some research we have to do or finish a job wins. #HITMC

Topic 5: Why is social listening an important factor in successful B2B marketing?

  • There is no such thing as social marketing or social selling without listening.  #HITMC
  • If you don’t listen, you’re talking. Usually when you talk without listening you focus on the wrong person (yourself). #HITMC
  • Listening allows you to demonstrate authenticity, which builds confidence in your brand, which makes you believable. #HITMC
  • People, especially B2B, only buys from you when you’re authentic and believable because mission critical jobs are at stake. #HITMC
  • Recognize that nobody cares about you or your company. Not listening confirms people’s suspicions about your inauthenticity. #HITMC
  • Listening allows you to develop a better audience and find out their problems; you can solve issues or provide better content. #HITMC
  • Listening allows audiences to inform your marketing calendar, event participation, tell you about problems, solutions sought, etc. #HITMC

Thanks to everyone who participated in the chat and contributed to the conversation. I was excited that the chat produced 279 tweets and almost 1.4 million impressions. You can find the full transcript of the chat here. If you have other comments on these subjects, please add them to the comments of this post.

Healthcare B2B Social Marketing Strategies #HITMC Twitter Chat

Posted on June 25, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I’m really excited to be hosting a twitter chat with the great people at @billians and @porterresearch. You’ll find me participating in the Twitter chat using @ehrandhit and @techguy. If you’d like to join in on the conversation, follow the hashtag #HITMC on Thursday, June 26th @ 1pm ET.

Using the link above you can follow along with the chat, but even better is for you to join in on the conversation. Just add #HITMC to your tweet and you’ll be part of the conversation. Nothing to it.

We’ve put together the following 5 healthcare B2B topics for tomorrow’s Twitter chat discussion. There are some meaty ones in there for those that care about healthcare B2B marketing.

Topic 1: How can healthcare B2B marketers use social selling to their advantage? 
Suggested Reading: Social Media in Healthcare Marketing: Making the Case

Topic 2: What suggestions do you have for healthcare B2B marketers beginning on social?
Suggested Reading: 5 (Relatively Simple) Steps To B2B Social Media Marketing Success

Topic 3: How can Facebook be of use to healthcare B2B marketing strategies?
Suggested Reading: Using Facebook for B2B Healthcare Marketing: 5 Top Tips

Topic 4: How can healthcare B2B marketers ensure the success of content on social?
Suggested Reading: Strategies for Effective B2B Healthcare Marketing Content Creation

 Topic 5: Why is social listening an important factor in successful B2B marketing?
Suggested Reading: Why Social Media Listening is Important for Brands

Looking forward to hearing your thoughts on the above topics. Should be a lively conversation similar to what we started at the Health IT Marketing and PR Conference.