As most of you know, I wrote about my “Social Media Day at HIMSS 2012” over on EMR and HIPAA. There’s little doubt that social media was a huge part of my HIMSS experience. In fact, quite frankly, social media is a big part of pretty much every conference I attend these days.
One thing became abundantly clear during my use of social media at and before HIMSS. One of the very best uses of social media is to connect people or as one person once told (or likely tweeted) me “Twitter takes out that awkward first time meeting barrier.” It’s amazingly true how much easier it is for me to go up and meet someone who I’ve already interacted with on Twitter. At least then I have at a minimum a little bit of background and at a maximum I’ve shared multiple deep interactions over a long period of time across the spectrum of social media.
Although, I must admit that despite my love of Twitter, I honestly didn’t use Twitter all that much mid-conference. I was too busy meeting with people (many of whom I’d connected with before the conference on Twitter). So, I was surprised when I got the following tweet:
— Gregg Masters (@2healthguru) February 25, 2012
The link takes you to a view of the #HIMSS12 twitter traffic using a service called tweetreach. The most interesting numbers for me are that it shows the #HIMSS12 Twitter tag reached 288,980 people with 2,589,816 impressions. Then, it lists the top contributions to the reach on Twitter during HIMSS. It lists @ehrandhit with 428,222 impressions (@techguy had 19,589). That means I created 17.3% of all the Twitter impressions for HIMSS that it tracked. Not too bad.
I’m sure these numbers can be massaged a lot of different ways, but I find them quite interesting. It’s particularly interesting since I was often too busy (sadly) to tweet. Although, I did have a couple sprints during the #HITsm tweetup and a few of the keynote sessions.
No matter how you tag it, new ways for technology to bring people together are here to stay.