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Healthcare IT Marketing and PR Conference – and the #HITMC Twitter Chat

Posted on January 21, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Regular readers likely noticed the banner ad at the top of EMR and EHR which links to the Healthcare IT Marketing and PR conference (HITMC) that we organize. This event is shaping up to be absolutely fantastic. We’ve just started adding the speakers to the conference website, but I’m thrilled by the quality and variety of speakers that we’ll be having at HITMC 2015.

For those not familiar with the event, we bring together a few hundred of the very best Healthcare IT marketing and PR professionals. This year we’ll be hosting it at the nicely remodeled SLS Las Vegas hotel. No doubt you’ll see members of the HITMC community all over the hotel throughout the two days of the conference. Plus, this year we’re doing some early bird social events to really give attendees a great opportunity to connect.

Along with connecting with your peers, HITMC 2015 will include two days of amazing content on a wide variety of topics. Some of these topics will include:

  • Content Marketing
  • Best Practices for Social Media Marketing, Email Marketing and Search Engine Optimization (SEO)
  • Lead Nurturing
  • Effective PR
  • Marketing Automation Tools
  • Event Marketing
  • Case Studies from Health IT Companies
  • Much much more…

If you’re interested in healthcare IT marketing and PR, you’ll absolutely love this event. Along with all the learning, connecting, and sharing at the event, we also have some fun together too. Early bird registration for the event ends on 1/31/15, so register now to save $500.

For those interested in getting a small flavor for the event, we’re hosting a #HITMC twitter chat on Tuesday, 1/27 at Noon ET (9 AM PT). We hope that many of you can join us as we chat about the challenges associated with healthcare IT marketing and PR.

2015 Healthcare IT Conference Planning

Posted on December 23, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

As the year comes to a close, I’m starting to think about my conference plans for 2015. I traveled quite a bit to some amazing conferences in 2014 and I’m sure I’ll be doing more of the same in 2015.

Ever since August 2014, I’ve been listing my Health IT and EHR conference plans on EMR and HIPAA for others to see. Hopefully it’s a great resource for those trying to navigate the Healthcare IT conferences.

I imagine I’ll probably do a similar schedule of events this year. So far I only have CES, HIMSS, and the Health IT Marketing and PR Conference on my spring conference calendar. Thankfully, the spring conference season is much calmer for me.

I’d love to see and hear what conferences are on your radar for 2015. Are there health IT conferences I should consider adding to my list? I always love to hear about new ones, so please share in the comments or on our contact us page. Along those same lines, let me know which are your must attend health IT conferences. Thanks in advance for sharing with myself and the broader EMR and EHR community.

5 Health IT Marketing Resources You Didn’t Know You Needed – #HITMC

Posted on April 9, 2014 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

The inaugural Healthcare IT Marketing and PR Conference concluded with tears of gratitude, many tweets of thanks and too many takeaways to list here. (I suggest you check out the #HITMC tweet stream before it disappears, or watch the recorded sessions, which will soon be available via the conference website.) I will take a moment to highlight several marketing resources and tools that I heard about from attendees and speakers – services and solutions actual HIT marketing professionals rely on to more easily create engaging campaigns that connect with prospects and customers on a Human2Human level.

TheShortCutts.com
Don’t know who Matt Cutts is? Neither did I until I attended Kristine Schachinger’s session on the realities and myths of SEO. Cutts is the man at Google who can make or break a website’s Google rankings. Officially, he is head of Google’s webspam team. No matter how you refer to him, he’s certainly worth paying attention to, especially if SEO is your thing. The folks behind ShortCutts.com provide easy to understand interpretations of Cutts’s videos, which he produces prolifically to help “struggling site owners understand their site in search.”

cutts

Smartsheets.com
Smartsheets seem to be about helping users better manage workflows via online tools that allow you to “assign tasks, attach files, share sheets, view timelines, set alerts, create rollups and go mobile.” It features specific marketing templates for event marketing, campaign tracking and product launches. I’m not quite sure how it works, only that it came highly recommended from the HITMC community. I also found this article from my local paper on the way Northeast Georgia Medical Center’s paramedics and cardiologists have used Smartsheets to improve cardiac care.

smartsheet

Whiteboard Animated Videos from JillAddison.com
One attendee recommended Jill Addison as her go to source for high quality yet cost-effective animated whiteboard videos.

whiteboard

Abukai.com
Abukai provides a free service that lets you snap photos of your receipts with your phone, and then automatically dump them into an expense report – perfect for healthcare IT marketers on the go.

abukai

Rev.com
Do you have any idea how laborious it is to transcribe a phone interview? It’s extremely time consuming, and can often cost big bucks to outsource. Imagine my pleasant surprise when someone mentioned Rev.com, which provides transcription services at $1 a minute. That is incredibly inexpensive, and worth its weight in gold if you’re in a time crunch.

rev

The Health IT Marketing and PR Community on LinkedIn
“A community of health IT marketing and healthcare IT PR professionals. First started after the inaugural Health IT Marketing and PR Conference as a place to collaborate with colleagues across the health IT marketing & PR community, but welcome to anyone interesting in healthcare IT marketing and PR.” This should serve as a great resource, and I’ve already submitted a discussion around a question I didn’t get a chance to ask panelists from Agency Ten22.

linkedin

What Happens in Vegas … will be Tweeted During #HITMC

Posted on April 4, 2014 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

And the excitement in healthcare IT continues. Whether you’re worried about ICD-10, our government’s proclivity for voice votes, or the lack of response from one industry group or another, there has been no shortage of water cooler topics this week.

The impending Healthcare IT Marketing & PR Conference is at the top of my list when it comes to discussion topics. Regular readers of HealthcareScene.com may already know that it kicks off Monday, April 7, in Las Vegas. I’m looking forward to networking with many of my #HITsm friends, and speaking on a panel about social media ROI with several leading experts. I find tremendous value in social networking before, during and after events like this, so I thought I’d offer a list of speakers’ Twitter handles to help those of us getting ready for Vegas jump into conversations early. (You may also consider it my handy list of #FF mentions.) For those not attending, do yourself a favor and follow the #HITMC hashtag over the next several days and register for the live video stream (Note: It’s Free). I will definitely try to cover session takeaways via Twitter on @JennDennard.

Shahid Shah@ShahidNShah

John Lynn@techguy and @ehrandhit

Warren Whitlock@WarrenWhitlock

Julia Goebel @goebeljulia

Marcy Fleisher@fleish

Jodi Amendolajamendola

Kate Ottavio@kottavio

Sam Stern@mHealthMarketer

Mandi Bishop@mandibpro

Joy DiNaro@TheSocialJoy

Cari McLean@carimclean

Dr. Patricia Salber@docweighsin

Scott Collins@sscottcollins

Tim Tyrell-Smith@TimsStrategy

Michelle Boucher@medmastermind

Sunny Tara @SunnyTaraVegas

Christine Slocumb@CLSlocumb

Shane Pilcher @spilcher

Thomas Knoll@thomasknoll

Chandresh Shah@chandresh27

Stacy Goebel@stacygoebel

Beth Friedman@HealthITPR

Erin Wabol @HealthITMktg

Brad Dodge@braddodge

Don Seamons@donseamons

Kristine Schachinger @schachin

Jeff Walker@ContentCarnivor

Check out the conference website for more details about what the experts above will be speaking about. See you in Vegas, or via the #HITMC hashtag!

Is your company comfortable committing to a social media plan that will actually have impact?

Posted on March 19, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.


The above video was shot by Chuck Webster (the man synonymous with EHR workflow) during the Social Media and Influencer session that I participated in at HIMSS. Chuck has done a nice job putting together the video clips of me talking during that session on his blog. Here’s a look at some of the other clips he’s put together:

“The key is — How are you interesting? And how are you valuable? — to the people you’re interacting with.”

“Why are you doing social media?” Sales, something broader, brand experience….?

On curation “We read everything so you don’t have to!” vs “If it’s great content, people will read it.”

“The beauty of social media is it shouldn’t cost you much to start.”

“Is your company comfortable committing to a social media plan that will actually have impact?”

“I love negative engagement!… It’s beautiful! … people will respect you even more.”

Thanks Chuck for recording the session. I hope that many of my readers get some value out of the videos. Plus, I’d be remiss if I didn’t also mention my upcoming Health IT Marketing and PR Conference. If you are interested in the topics I discuss in these videos, then come and enjoy 2 days hearing from a few of the brightest minds in the health IT marketing and PR world. Not to mention some bright minds from outside of health IT as well.