Wearables Trendsetters Don’t Offer Much Value

Posted on June 1, 2015 I Written By

Anne Zieger is veteran healthcare consultant and analyst with 20 years of industry experience. Zieger formerly served as editor-in-chief of FierceHealthcare.com and her commentaries have appeared in dozens of international business publications, including Forbes, Business Week and Information Week. She has also contributed content to hundreds of healthcare and health IT organizations, including several Fortune 500 companies. Contact her at @ziegerhealth on Twitter or visit her site at Zieger Healthcare.

Today I was looking over my Twitter feed and this tweet popped up:

The referenced article appeared on the corporate site of Qmed, a supplier to the medical device industry. I found this interesting, as it’s pretty obvious that wearables and other mHealth toys will evolve into medical-grade devices over time.

But the choices the article made for hottest wearable firms, while worth a look, demonstrate pretty clearly that few wearables makers can point to any real, meaningful healthcare benefit they offer. (That’s obviously not Qmed’s fault — none of this is aimed at the editor who pulled this piece together — but it’s still a significant point.)

Some of the wearables listed are half-hearted medical device plays, others are fashionable eye candy for upscale geeks, and still others are tadpoles evolving from some other industry into a healthcare mode. Here’s some examples from the list, and why I’m skeptical that they deserve a high five:

* The list includes Apple courtesy of  its Apple Watch.  Right now nobody seems to know quite how the Apple Watch, or any smartwatch for that matter, serves anyone except gadget geeks with extra cash. How, exactly, will having a smartwatch improve your health or life, other than giving you bragging rights over non-owners?

* There’s Fitbit, which is undeniably the wearables success story to beat all others. But just because something is cool doesn’t mean it’s accomplishing anything meaningful. At least where healthcare is concerned, I fail to see how its cursory monitoring add-ons (such as automatic sleep monitoring and heart rate tracking) move the healthcare puck down the ice.

* The list also includes Misfit, whose $850K success on Indiegogo has vaulted it into the ranks of hipster coolness. Admittedly, its Shine is a lovely piece of wearables jewelry, and the Flash is cool, but again, should healthcare leaders really care?

* I admit to a certain interest in Caeden, a Rock Health wearables firm which apparently started out making headphones. The Qmed article reports that the company, which got $1.6M in funding this year, is creating a screenless leather wristband which does health monitoring. But I’m critical of the “screenless” aspect of this product; after all, isn’t one of the main goals of monitoring to engage patients in the process?

I could go on, but you probably get the point I’m trying to make. While the devices listed above might have their place in the consumer health device food chain, it’s not clear how they can actually make patients do better or feel better.

I do have to offer kudos to one company on the list, however. Chrono Therapeutics has an intriguing product to offer which could actually save lungs and lives. The company, which took in $32M in financing last year, has created a slick-looking wearable device that delivers doses of nicotine when a smoker’s cravings hit, and tracks the doses administrated. Now that could be a game change for consumers trying to beat nicotine addiction. (Heck, maybe it could help with other types of addiction too.)

I only hope other wearables manufacturers pick a spot, as Chrono Therapeutics has, and figure out how to do more than be cool, look good or sell to trendies.