5 Health IT Marketing Resources You Didn’t Know You Needed – #HITMC

Posted on April 9, 2014 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

The inaugural Healthcare IT Marketing and PR Conference concluded with tears of gratitude, many tweets of thanks and too many takeaways to list here. (I suggest you check out the #HITMC tweet stream before it disappears, or watch the recorded sessions, which will soon be available via the conference website.) I will take a moment to highlight several marketing resources and tools that I heard about from attendees and speakers – services and solutions actual HIT marketing professionals rely on to more easily create engaging campaigns that connect with prospects and customers on a Human2Human level.

TheShortCutts.com
Don’t know who Matt Cutts is? Neither did I until I attended Kristine Schachinger’s session on the realities and myths of SEO. Cutts is the man at Google who can make or break a website’s Google rankings. Officially, he is head of Google’s webspam team. No matter how you refer to him, he’s certainly worth paying attention to, especially if SEO is your thing. The folks behind ShortCutts.com provide easy to understand interpretations of Cutts’s videos, which he produces prolifically to help “struggling site owners understand their site in search.”

cutts

Smartsheets.com
Smartsheets seem to be about helping users better manage workflows via online tools that allow you to “assign tasks, attach files, share sheets, view timelines, set alerts, create rollups and go mobile.” It features specific marketing templates for event marketing, campaign tracking and product launches. I’m not quite sure how it works, only that it came highly recommended from the HITMC community. I also found this article from my local paper on the way Northeast Georgia Medical Center’s paramedics and cardiologists have used Smartsheets to improve cardiac care.

smartsheet

Whiteboard Animated Videos from JillAddison.com
One attendee recommended Jill Addison as her go to source for high quality yet cost-effective animated whiteboard videos.

whiteboard

Abukai.com
Abukai provides a free service that lets you snap photos of your receipts with your phone, and then automatically dump them into an expense report – perfect for healthcare IT marketers on the go.

abukai

Rev.com
Do you have any idea how laborious it is to transcribe a phone interview? It’s extremely time consuming, and can often cost big bucks to outsource. Imagine my pleasant surprise when someone mentioned Rev.com, which provides transcription services at $1 a minute. That is incredibly inexpensive, and worth its weight in gold if you’re in a time crunch.

rev

The Health IT Marketing and PR Community on LinkedIn
“A community of health IT marketing and healthcare IT PR professionals. First started after the inaugural Health IT Marketing and PR Conference as a place to collaborate with colleagues across the health IT marketing & PR community, but welcome to anyone interesting in healthcare IT marketing and PR.” This should serve as a great resource, and I’ve already submitted a discussion around a question I didn’t get a chance to ask panelists from Agency Ten22.

linkedin