Highlights from the HFMA #ANI2013 Show Floor

Posted on June 27, 2013 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

As I mentioned in last week’s post, I’ll share a few highlights from the HFMA ANI 2013 exhibit hall this time around. The show floor was fairly busy over the three days it was open to attendees. I do believe this is the first event I’ve attended where the convention center shut the lights off right at the end of exhibit hours on the last day. Talk about a clear message to vacate the premises!

I’ve captured most of my experience via pictures and captions below.

coniferband

Conifer played host to the opening night reception, welcoming attendees with some island tunes that made me want to grab the next flight to Tortola. At their booth, the company once again offered attendees a chance to donate money to select charities. I had fun playing plinko and making a donation to the Red Cross.

siemens

Siemens offered attendees a chance to help make a donation to the Wounded Warrior Project.

relayhealth

RelayHealth was of a similar, charitable mind. I lent my chips to the Giving Comfort cause this time around.

zirmed

The ZirMed team was actively tweeting during the event, so I used that as an excuse to find out more about their recent rebranding. It seems they offer a little bit of everything, “connecting providers, payers and patients to make the business of healthcare faster, clearer and more efficient for everyone,” according to the flyer I picked up.

torture

I forget the name of the company that likened going through a RAC audit to literally being on the rack. This was definitely stop-you-in-your-tracks marketing.

stilts

I just couldn’t resist capturing this conversation for posterity’s sake. Oh, the things you see at trade shows.

racecars

I’m pretty certain this was part of the MedeAnalytics booth, whose team was fitted out in some pretty snazzy racing gear/booth attire.

m2sys

The friendly folks at M2SYS

kforce

Speaking of friendly, the folks at Kforce are always ready to chat about IT staffing solutions, though when I snapped this pic they did look a bit lonesome for their colleagues @Brad_Justus and @BocaHudson.

jvion

The jvion team knows how to have a good time on the show floor. Enticing me with a wig and mic offered the perfect excuse to tell me more about their solutions that focus on “reducing the financial impact and burden of converting to ICD-10, and helping providers protect their revenues from increased financial waste associated with mandated changes and increased payor scrutiny,” according to their website.

ipadrace

I’m sad to say I didn’t take down the name of this company, but I did play the game you see above. Needless to say, I’m sure my four-year-old could probably have done a better job than I did of getting the iPad controlled ball through the maze.

healthport

You can’t go wrong with sweets, and HealthPort took things a step above the typical candy in a bowl. I had the chance to meet with Dawn Crump, HealthPort’s new Vice President of Audit Management Solutions. She seems to really know her stuff, having moved over from the provider world quite recently. She is the first super user HealthPort has ever hired, and it seems as if she has big plans for their products.

cognizant

Cognizant’s booth says it all. Many attendees were looking for ICD-10 and ACO solutions, though as I mentioned last week, value-based care seems to be the next iteration of accountable care.

allscripts

I didn’t make it to the Allscripts booth, but did make a point to visit their coffee stand. If there’s a quick way to my heart, it’s through coffee.

I did make it to the athenahealth booth, and chatted with John Lewis about the company’s ICD-10 conversion guarantee. The company has gotten a fair amount of traction with the offer, and, as Lewis explained to me, it has definitely helped start meaningful conversations with providers.

I also had the opportunity to meet with Mel Tully and Ann Joyal at the Nuance/J.A. Thomas booth. They caught me up on what the companies are doing in the areas of intelligent systems for clinical documentation.

Other exhibitors of note included Health Business Solutions, which showed me their latest patient-facing product. Revel is a mobile application that facilitates patient after-care payment via smart phone.  I would definitely have appreciated something like this right after both of my daughters were born. I was in no mood to take a phone call from the hospital wanting their balance due. I would have much rather received a call or text on my phone that I then could have handled at my convenience.

Healthcare management information systems provider Ormed had some pretty compelling customer testimonials rolling at their booth. It seemed to have a steady stream of folks sit down for their brief presentations throughout each day. Kudos to the presenter who kept each one moving along.

AMN Healthcare caught my eye with its “Use of Social Media and Mobile by Healthcare Professionals” report. Though it’s from 2011, I think many of the statistics are still relevant. I hope to see the third version of this come out in time for ANI 2014.