Interview with Verizon’s Arthur Lane

Posted on September 7, 2012 I Written By

John Lynn is the Founder of the blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of and John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Arthur Lane
Arthur leads mobile health solution development for Verizon’s Connected Healthcare practice. Arthur is responsible for developing strategic solutions focused on leveraging Verizon’s wireless, cloud and security assets.

Prior to Verizon, Arthur was the Chief Strategy Officer for NotifyMD one of the nation’s largest and most recognized physician communications firms in the US. Arthur also held leadership positions at Healthways, New Paradigm Ventures, and the Americana Group.

1. Where does Verizon plan to play in the health IT application space? Will you acquire the applications, build them in house or just work with partners?

Verizon uses a combination of all three and it depends on how we view the application and if we have the expertise in house as to which path we take.

2. What’s your process for evaluating which health IT applications you partner with?

Verizon has a formal evaluation process that is managed by our corporate technology group that leverages our marketing and sourcing groups to formalize the process.

3. What type of mHealth applications will finally be realized thanks to the faster 4G LTE network?

The types of mHealth applications that will be realized, include Remote Health Management for chronic diseases such as diabetes and chronic obstructive pulmonary disease and end-to-end health and well-being applications, and Virtual Care. Initially, Verizon will leverage LTE to enhance rich media solutions like video telehealth consultations that take advantage of mobile devices such as smartphones and tablets. As LTE matures, we will leverage the technology to make the delivery of our solutions scalable and more efficient.

4. How do you think patients and physicians willfilter through the plethora of mHealth apps?

They will have a hard time because the app market is exploding right now. To cut through the noise app, developers are going to need to align with the point of aggregation in the market. Examples of this would be large health plans, large health systems, key healthcare Internet site such as WebMD.

5. What is the most promising mHealth apps you’ve seen?

We have seen a lot of really cool technology; many of the apps are just scratching the surface today. mHealth has the ability to dramatically change the healthcare landscape as we know it. The key is to get both physicians and patients excited and engaged with this new wave of technology.

6. Do you see the largest push for mHealth apps in the consumer space or the enterprise space?

Verizon is seeing the consumer as the largest push, but the market is suffering from churn with apps. When you look at this space, you can see that we do not have persistent engagement of an app yet. Enterprise apps are starting to mature and we believe we will experience strong growth over the next 24 to 36 months.