The previous section of this article described the dire condition of health care today. So where does Kvedar’s book, The Internet of Healthy Things,fit into all this? It encapsulates all those years of learning at his Center for Connected Health, set up by the Boston-area giant Partners HealthCare and now renamed Partners Connected Health. From these insights, the book pinpoints the areas where innovators can make headway. He shows the gap between how we approach chronic health conditions now–even among the companies experimenting with mobile health and patient engagement–and the ideal for which the Partners Connected Health is striving. In reviewing his suggestions, I’ll try also to shine lights into passageways he did not explore.
Lessons from the field
Kvedar divides the evolution of connected health into three broad phases. Most companies are now in the first phase of simply reporting statistics back to patients and doctors. You can find out from a mobile app what your blood sugar is, and from your fitness bracelet how far you’ve walked during the day. This phase can have some benefits on athletes and the small set of Quantified Selfers who love data, but has absolutely no appeal for the vast mass of people who most need support.
Partners Connected Health has entered the second phase and has its own data to show the great strides it has made. In this phase, you engage the patients by connecting him to his providers, family, and friends, making him feel watched (the Sentinel Effect) and therefore extracting healthier behavior. This starts to achieve the changes we want, but is still limited in the people we reach.
The third stage is to fit the intervention directly to the lifestyle and needs of the individual, a process Kvedar calls “hyperpersonalization.” If walking your dog is an important part of your life, the system should feed you messages encouraging you to do things that improve your endurance and walking ability. If you want to fit into smaller clothing for an upcoming wedding, focus on everything that can get your waistline down.
Kvedar’s vision does not seem to be the automated-intelligence utopia laid out by Vinod Khosla and others, where patients get automated diagnoses and treatment recommendations from the “cloud” and avoid physicians for most ailments. Rather, technology for Kvedar supports a strong relationship between patient and clinician. At the same time, the technology extends the clinician’s reach–and allows her to treat many more people with greater effectiveness–by bringing the treatment plan into the patient’s everyday life, throughout the day.
The first chapter of the book lays out a fantasy scenario for an automated coach that follows the individual around and sends messages right before he reaches for a cookie or is about to stay up too late at night. Kvedar unveiled the same scenario, which was quite amusing, in his introduction to the Connected Health conference. I covered the major aspects of this hyperpersonalization–automated, contextual, motivational, empowering, and incentivizing–in another article. It has to be done very careful in order not to appear intrusive and annoying, but it offers a greater promise to change behavior than anything else we know.
I already see one difficulty with organizations aiming at this vision of health care. Kvedar talks a great deal about apps–the little agents you download from the Apple Store or Google Play. But hyperpersonalization is not an app. It’s a whole environment for dealing with personal lifestyle–aided by apps, to be sure, but requiring a deep investigation into the patients’ needs and interests. What Kvedar is really calling for is not a prize-winning app, but a reconfiguration of our health system.
In the face of such a challenge, several organizations are stepping up. Among their ranks are scattered a few traditional health care organizations (providers such as Kaiser Permanente and Kvedar’s own Partners HealthCare, insurers such as Aetna) but most come from the outside. Kvedar concentrates on the clinics and wellness programs set up by Walgreens pharmacy. Their integration of convenience and support for ongoing behavior change is much more thorough than most people realize.
Another example of an integrated strategy is provided by a single teenager whose caretakers are monitoring his diabetes remotely. The process brings the teen’s doctor and mother into the picture with technologies that include an unusual skin sensor, Apple HealthKit, and an Epic health record. The solution is not an open one.
It’s great for Walgreen’s to fix sore throats and minor cuts, and even to start offering primary care. But people with serious health needs will eventually need to interact with a traditional clinic or hospital. If these institutions still can’t accept data from the urgent health clinic (some already can), the same old inefficiencies and errors will re-emerge. And this failure to evolve with the times is a danger even though, as Dr. Kvedar repeatedly warns, it threatens the continued existence of the traditional hospitals.
The final section of this article will look at the gap between where we are now and where The Internet of Healthy Things would like us to be.