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Ways to Grow and Market Your Medical Practice – Healthcare Scene “Minute”

Posted on October 8, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

If you also read EMR and HIPAA (which you should), then you probably read that I hosted today’s #KareoChat where we discussed how to grow and market your medical practice. It was a lively discussion full of great insights.

After the chat, I decided it would be useful to hop on Periscope and share a Healthcare Scene “Minute” covering 4 insights into growing and marketing your practice that I gleaned from the chat. In case you missed it live, here’s the video recording below:

If you’d like to dive deeper into the topic, you can read the full transcript from today’s chat or check out the Storify that Kareo put together.

Let us know what you think about the 4 medical practice marketing insights I talk about in the video in the comments below.

Full Disclosure: Kareo is a Healthcare Scene advertiser.

#SPSM Video Chat on Social Media Campaigns for Suicide Prevention

Posted on September 9, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

In case you missed it, I’ve been spending quite a bit of time lately with Blabs and Periscope. These along with things like Google Plus hangouts and Meerkat have made live streaming of video stupidly simple and amazingly interactive. I’d love to hear your thoughts on these platforms and how you think we should use them and how you think healthcare should use them. What would you find valuable.

With that in mind, I was intrigued by this Google Plus hangout with members of the #SPSM community talking about social media campaigns for suicide prevention month:

What do you think of video hangouts like this? Are these discussions good? Will they reach the intended audience? Is video going to be a powerful medium for healthcare? I’d love to hear your thoughts.

Periscope and Healthcare – Healthcare Scene “Minute”

Posted on August 25, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Last week I posted a question on EMR and HIPAA: Do You Periscope? I’m sure that many readers had no idea what periscope even is even though there are more than 10 million Periscope accounts created to date. After writing the post, the discussion about Periscope was hopping on Twitter and so I decided that it would be fun to try something new. I call it the Healthcare Scene “Minute”.

What’s the Healthcare Scene “Minute”? Well, I basically hop on Periscope and spend ~1 minute talking about a topic related to healthcare IT. Since doing the Periscope 21 hours ago, I’ve had 24 replay viewers and I had 38 live viewers. Not a bad start. You can view the video on periscope for the next few hours here.

What I realized when I started the Periscope is that many people would love to talk about something more than just the topic I planned to talk about for a minute or 2 (or 3 in the case below). So, for now the Healthcare Scene “Minute” periscopes I do will start with 30 seconds to a minute intro where people get a chance to join live. Then, I’ll talk for a minute on a specific topic. After I finish a quick look into a specific topic, I’ll stay on and answer questions from those who attend for as long as I have time.

In case you missed the live Periscope linked above, here’s a look at the chopped out Healthcare Scene “Minute” video where I talk about Periscope (seemed like an appropriate topic for my first Periscope):

In the Q&A that followed, someone asked an important question, How Can Periscope Be Used in Healthcare? Turns out in my Healthcare Scene minute (which wasn’t much time even at 3 minutes) I mostly talked about Periscope and how it fit in social media and video streaming and not how it applied to Healthcare. So, here’s my in the moment response to how Periscope can be used in healthcare:

I asked on Twitter if I should be consistent in my Periscopes. I decided that I’d be consistently inconsistent. Although, I’m already planning to do the next Healthcare Scene “Minute” today where I’m going to talk about the cost of Epic (Update: Here’s a link to the Periscope stream I did today. I forgot to hit the save button and so it will be gone after 24 hours. Lesson learned!). Hopefully I’ll see you on Periscope.