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Ways to Grow and Market Your Medical Practice – Healthcare Scene “Minute”

Posted on October 8, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

If you also read EMR and HIPAA (which you should), then you probably read that I hosted today’s #KareoChat where we discussed how to grow and market your medical practice. It was a lively discussion full of great insights.

After the chat, I decided it would be useful to hop on Periscope and share a Healthcare Scene “Minute” covering 4 insights into growing and marketing your practice that I gleaned from the chat. In case you missed it live, here’s the video recording below:

If you’d like to dive deeper into the topic, you can read the full transcript from today’s chat or check out the Storify that Kareo put together.

Let us know what you think about the 4 medical practice marketing insights I talk about in the video in the comments below.

Full Disclosure: Kareo is a Healthcare Scene advertiser.

Finding New Patients Twitter Chat and Webinar

Posted on April 28, 2015 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I’ve gotten together with Healthcare Scene sponsor Kareo to present a webinar titled “5 Marketing Tips to Get New Patients Now” on Wednesday, May 6 at 1 PM ET (10 AM PT). I’ll be focusing on the digital methods for finding new patients and will cover topics like an effective practice website, Search Engine Optimization (SEO), a practice blog, managing your online reputation and patient engagement tools. It should be a great webinar that many doctors and practice managers will appreciate.

Alongside the webinar, I’m also hosting the #KareoChat this week on the same topic. The #KareoChat Twitter chat is held every week on Thursday at 9 AM PT. I’m sure we’ll have a lively conversation which will be a great lead in to the webinar.
Kareo Chat - John Lynn - Healthcare Scene
If you’d like to participate in the #KareoChat, here are the 6 questions we’ll be covering in the chat:

Q1: Can your website get you new #patients? What features would you say attract new patients most? @ehrandhit #KareoChat #smallpractice

Q2: Is search engine optimization worth the money? How do you approach #SEO? #KareoChat @ehrandhit #physicians #marketing #smallpractice

Q3: What topics should you cover on your practice’s #blog? How often should you post? #KareoChat @ehrandhit #physicians #patients #marketing

Q4: How do you make the most of #physician rating and review sites? How do you manage your #reputation? #KareoChat @ehrandhit

Q5: What #socialmedia have you found useful for finding new #patients? How? #KareoChat @ehrandhit #smallpractices #physicians #marketing

Q6: What #patientengagement tools drive new and returning #patients to your practice? #KareoChat @ehrandhit #marketing

I look forward to seeing many of you at the webinar and on the Twitter chat.