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Patient Engagement Adoption, Social Media and More — #HITsm Chat Highlights

Posted on February 2, 2013 I Written By

Katie Clark is originally from Colorado and currently lives in Utah with her husband and son. She writes primarily for Smart Phone Health Care, but contributes to several Health Care Scene blogs, including EMR Thoughts, EMR and EHR, and EMR and HIPAA. She enjoys learning about Health IT and mHealth, and finding ways to improve her own health along the way.

Topic One:What will be the main drivers for increased use and adoption of #patientengagement tools such as #socialmedia?

Topic Two: How can/should/will providers meet #meaningfuluse criteria by engaging #patients through #socialmedia?

 

Topic Three: What other topics will most powerfully intersect with #patientengagement at #HIMSS13?

 

Topic Four: What business problems are you trying to find solutions for at #HIMSS13?

#HITsm and #hcsm Highlights Around Twitter – Healthcare and Social Media

Posted on December 22, 2012 I Written By

Katie Clark is originally from Colorado and currently lives in Utah with her husband and son. She writes primarily for Smart Phone Health Care, but contributes to several Health Care Scene blogs, including EMR Thoughts, EMR and EHR, and EMR and HIPAA. She enjoys learning about Health IT and mHealth, and finding ways to improve her own health along the way.

If you are avid follower of the #HITsm Chats, you probably noticed it was MIA this week, and also will be next week. So, instead, here are a few interesting tweets I found from doing a search for #HITsm and #hcsm on Twitter. I highly recommend doing that every once in awhile…there’s some pretty interesting information to be found. With that, here are some of the highlights I found from those searches (it was hard to pick just a couple!) I saw a lot about social media, so I thought I’d focus on that today.

This is a really fascinating article. Did you know that 90 percent of people ages 18-24 trust health information found on social media? Kind of scary in some ways, since, well, there’s definitely some incorrect information out there. It also puts a lot of weight on the shoulders of those that do provide the information, to make sure it’s accurate, up-to-date, and informative. To be honest, I sometimes trust sites like WebMD more than my own doctor! Social media and mobile devices are here to stay in the healthcare world, that’s for sure. I think this article gives some good information on the pros and cons, as well as how healthcare providers can benefit, which brings me to the next post…

Well, this is the opposite of what I read (and preach) a lot. A waste of time? The previous article talked about how it can be very beneficial for healthcare providers. The main arguments are that there is no return on investment (ROI), it can be dangerous when it adds to the likelihood of a doctor being burnt out, and it’s just a fad that is going to blow over and isn’t worth investing time, unless you have a lot of time and want it to be a hobby, or your company has products and services the customer pays for. I don’t agree with these statements, and believe that it is worth putting the time and effort into…but I suppose only time will tell which side of the fence is correct.

Aren’t patients the most crucial aspect to any healthcare provider? So empowering them is so important, and this article talks about how social media is doing just that. It has five ways it empowers patience, which, in a nut shell, are:

  1. Connecting people suffering from a disease or ailment with others…so basically, helping people not feel so alone in their health struggles, and get support from others that “get it.”
  2. Patients can learn about different treatment options and about medical devices more easily. When a person just relies on their doctor for information, some of these options can be overlooked (and often are.)
  3. Patient’s who like being self-advocates are likely to become community advocates as well
  4. Patient’s are given a “voice” to talk about their experiences and thoughts
  5. There are social networks dedicated to certain diseases or conditions.

And finally, this doesn’t have anything to do with the other tweets I’ve mentioned, but it made me laugh. The sledding blogger on the far left looks familiar, doesn’t he?

An Interview with Dr. Nan Nuessle (@DrNanN) – #HITsm Spotlight

Posted on October 31, 2012 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

For the past few months we’ve been doing a summary of the #HITsm chats that happen each Friday. I once heard Michael Gaspar, who does social media at HIMSS, describe Twitter hashtags as a community of users. I think this is definitely true when it comes to the #HITsm hashtag. With that in mind, I thought it would be interesting to learn more about the members of the #HITsm community and to learn from the members of the #HITsm community.

The first in this series of #HITsm spotlights is with @DrNanN (Nanette Nuessle, MD). She gives some amazing insights. Enjoy!

When did you get involved in social media? What got you started with it?
I got started in social media 2 years ago. I was at a national meeting of pediatricians. One of my colleagues said I needed to be on Twitter. I told her I didn’t know anything about it. She grabbed my phone, asked how the kids in my practice address me, then handed the phone back and said, “you’re on twitter.” I didn’t do anything but follow for 2-3 months. I didn’t really try to build a following until about 18 months ago. Now, I have nearly 4,000 followers.

What benefits have you received from social media?
Social media has given me a way to talk with patients outside the 10-20 minute office visit. I can post information that is specific to my practice, or tell them of late-breaking news. It gives me a vehicle for discussing that late-breaking news with other professionals. My attention to these 2 things has greatly improved my ongoing education. Finally, it has opened career paths that allow me to help other physicians who are transitioning to the use of electronic health records and social media.

Looking at the world of healthcare IT, what do you see as the most important things happening today?
The single most important thing in healthcare today is the budding widespread use of electronic health records. We must remember that this practice is in it’s infancy. It is still the most powerful tool to reach physicians since the development of the stethoscope.

As a doctor, what’s your view of the current EHR world?
The EHR world is in it’s infancy. I have been sending prescriptions electronically since 2005, and using electronic health records for even longer. Many providers are just starting into this world. The potential to change the face of medicine is obvious. We can get the record of a walk-in patient before the front desk finishes registering them for their visit. We have access to all visits and all studies done in-house at all times. However, there are still kinks being worked out that will improve efficiency for providers. This includes day-to-day ease of using an ehr, as well as sharing between different clinical entities (interoperability).

What is the most promising technology for pediatricians?
We live in a mobile society. Most adults don’t live in the same neighborhood or town where they grew up. Most children don’t stay with the same pediatrician from birth to their 18th birthday. For the pediatrician, the HIE is going to be crucial. This will allow us to track immunizations and routine labs for all children as they move through their childhood.

If you could wake up tomorrow and have one part of healthcare solved, what would it be?
I have 2 wishes, Magic Genie. One is to solve interoperability. The other is to see prenatal care and immunizations made free for all people living in the US. The first will revolutionize healthcare in the US, the second will revolutionize health itself.

What health IT issue do you see out there that not enough people are talking about?
Efficiency. Everyone is talking about Meaningful Use and Interoperability. These are certainly important issues. However, without efficiency, providers are going to continue to fight the use of ehrs. Before using an EHR, I routinely saw 30-32 patients a day. Now, I am exhausted at 20-25, depending upon the EHR. My staff complain that it takes over 10 minutes to “room” a new patient because of all the data entry involved. Rooming a new patient used to take 2-4 minutes. Consequently, we are working harder but seeing fewer patients. This translates to less money. Unless we address the issue of efficiency, EHRs will never reach their full potential.

Where or to whom do you look in order to stay up with all that’s happening in healthcare IT? What’s part of your daily routine?
I keep up with healthcare IT in 2 ways. One is by reading daily electronic newsletters, particularly HealthCareITNewsDay.The other is by networking with others in the field.

Any final thoughts?
Electronic health records are in their infancy. For them to grow, we need to nurture providers into this field. There has to be more dialogue between physicians, nurses and IT professionals. We speak different languages. We need to sit down at the table together and share our thoughts without letting our personalities get in the way. I think if this is done the potential in the field of healthcare IT is limitless.

Mayo Clinic Social Media Residency, EMR Selection, & EMR License Transfers

Posted on July 8, 2012 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

While the Twittersphere is flooded with tweets about the #HIT100, I still was able to take a look through all the volume of tweets and find a few good topics that are well worth discussing on this site.

There are some real doozies in this EMR and Health IT Twitter round up. I’d love to hear your thoughts on each of the topics.

Let’s start with this announcement from the Mayo Clinic:

That’s pretty amazing news to consider. I imagine that most doctors won’t like the use of the name “residency” when it comes to this program. It kind of diminishes how much work, effort and learning happens in their residency. In this case I have to agree with those doctors. Use of the word residency for this short “social media residency” is in poor taste. Although, I do like that the Mayo Clinic is placing such value on the use of social media in healthcare.


Amazing counsel!! Read it again and post it on your wall if you’re going through an EHR selection. The other way to deal with this is to not buy until the requested features is implemented. Although, if you go that route, you might be sitting around forever since they may never implement your requested feature.


I’m glad to see Jim Tate tweeting again. I think he was on hiatus for a while. Or maybe I just hadn’t seen him for a while. In the above tweet he links to an article by William O’Toole that does a great job looking at the issues associated with EMR licenses. Well worth a read if you’re purchasing an EHR or if you plan to one day sell or transfer your practice to someone else.

Pinteresting EMR Thoughts

Posted on April 30, 2012 I Written By

Priya Ramachandran is a Maryland based freelance writer. In a former life, she wrote software code and managed Sarbanes Oxley related audits for IT departments. She now enjoys writing about healthcare, science and technology.

I heard about Pinterest maybe a couple of months ago and if my slow uptake of Facebook is any indication, I have a good two years to go before I add another website to the pantheon of websites I must check daily.

However some early adopters are already talking of how the healthcare world can make use of this site. I came across one such article today via the Healthworks Collective site where Mike Wilton shows us a bunch of different healthcare related Pinterest uses. Some doctors or hospitals are using Pinterest to market their services, one hospital is using Pinterest to request donations for children, yet others are targeting certain demographics (parents, cancer patients) by becoming their go-to resources on some topics.

Since I’ve sworn fealty to all things EMR, I went searching for EMR related boards on Pinterest, and I must say I was underwhelmed. I did come across one slightly interesting one called Healthcare Infofraphics that was the source of the widely pinned Top20 EMR Softwares pie-graph. You can also find other Healthcare IT Infographics.

I know if you’re related to EMRs, a) your world isn’t as interesting or visual as say cupcakes, or quilts b) Pinterest is relatively new (hell, you can’t just sign up, you need an invite to register). But, seriously, do you think people are going to find screenshots of your software interesting enough to pin to their boards and share with others? And yeah, don’t bother scanning the tri-fold handout that you shoved into people’s hands at the last tradeshow. It might have worked great on paper but it looks cluttered and unimaginative on Pinterest.

I’m going to offer some tips here for anyone with any Pinterest interest, but more so for EMR vendors:
- it’s still early days. If you’re not on Pinterest and none of your nearest competitors are there too, maybe you can increase your cool cache instantly by signing up and creating a much viewed board.
- Make us see things. Instead of reams of text, maybe we need one pic of a happy client, a speech bubble and a super short compliment.
- Play to Pinterest. It’s a highly visual site. So what works for you on FB or Twitter might not work for you here.
- Approach it sideways. Yes, you want to sell your product and make money. But if you answer questions that your target demographic typically asks, your content will probably get pinned a lot more.

– don’t be square
. Dare to do something out of the box. I would prefer my cartoon strip slightly funnier but I give Dell props for this attempt at making an unboring visual about EMRs.

Or maybe you should wait out. Pinterest has a lot of buzz. But so did Myspace and Foursquare. I even wrote a cringe-inducing article on Foursquare back in the day.

Moral Obligation and Tweets

Posted on April 24, 2012 I Written By

Priya Ramachandran is a Maryland based freelance writer. In a former life, she wrote software code and managed Sarbanes Oxley related audits for IT departments. She now enjoys writing about healthcare, science and technology.

I must say this headline from Fierce Health IT gave me a great many giggles today: Healthcare social media a ‘moral obligation’. No shred of irony in the article either, which quotes Farris Timimi, M.D., medical director for the Mayo Clinic Center for Social Media, thusly:

“Our patients are there. Our moral obligation is to meet them where they’re at and give them the information they need so they can seek recovery,” Timimi said. “You’ve got to be ready for it. You build it for the patients; not for yourself.

“This is not marketing,” he added. “This is the right thing to do.”

Are you sure it’s not just a way to log in to Facebook while you’re on the clock, Dr. T?

Not to come down too hard on Dr. Timimi, but I can think of plenty of other medical things which are “moral obligations”: saving patient lives, or low cost accessible healthcare for all. Being able to find a condesed tweet about bunions – um, not so much. I mean, healthcare is already quite a messpool to be in without doctors and hospitals flogging themselves over not being social media savvy enough. And not everyone can be a social media rockstar John D Halamka.

I know I’m being wilfully dense tonight. And the esteemed Dr. Timimi probably had stuff like Facebook pages and cancer blogs in mind when he talked about healthcare info via social media. But I scoured Twitter for “medical advice” and “cancer” and found that there’s some accidental giggles to be had:

Tim Brookman ‏ @T_Brookman
Next person that texts me for medical advice is getting told to apply icyhot directly to their genitals

nicole west ‏ @NicNac19
I love when friends come to me & ask medical advice & I actually know the solution… just don’t quote me, lol.

saintseester ‏ @saintseester
will not be giving free medical advice on anonymous social media. You’d be an idiot to take advice like that anyway.

Official Cancer Page ‏ @Cancer69_
#Cancer is big on trust and if you lie to them they will make sure you regret it
(yeah, yeah, I getit.. they’re talking about the sun sign)

Giveaways Added to New Media Meetup at HIMSS 2012 Thanks to Ozmosis – Social Media Genius Bar at HIMSS

Posted on February 8, 2012 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

If you’re planning on going to HIMSS, then hopefully you saw my post on EMR and HIPAA about the New Media Meetup at HIMSS sponsored by simplifyMD. Registration is going fast and I think we’ll be at max capacity this week. It’s setting up to once again be a premiere event at HIMSS.

The good news is that I’m happy to announce that Ozmosis has come on board as the giveaway sponsor of the New Media Meetup. That’s right! They’ve provided 3 Kindle Fire to be given away to those attending the New Media Meetup. I must admit. I want to get my hands on my own Kindle Fire (even though I’m not eligible to win). Thanks to Ozmosis for the giveaways. You can read more about what Ozmosis does below.

About Giveaway Sponsor

Ozmosis, Inc. brings the power of “Social Business” to the healthcare industry. Our collaborative care platform, OzmosisESP, accelerates clinical transformation by enabling hospital systems to coordinate treatment, manage clinical content, deliver virtual training and communicate more effectively.

Also, I got some pictures of the BB King’s Blues Club venue for the New Media Meetup. Check out how awesome this place is:

Register for the New Media Meetup NOW!!

HIMSS Social Media Genius Bar
For those that can’t make it to the New Media Meetup, Influential Networks is hosting a Social Media Genius Bar at the HIMSS Social Media Center. Details will be posted to the HIMSS Social Media page shortly, but here are the details:
Tuesday, February 21, 11:00 am-12:00 pm
Wednesday, February 22, 10:00 am-11:00 am
Thursday, February 23, 11:00 am-12:00 pm

During this hour-long session, social media experts will be available to aspiring and established bloggers and social media users to offer personalized feedback on their social media and blogging strategies and tactics, as well as offer direction on how to make improvements. Walk-ins are welcome or make appointments online.

I’ll be there for the second half hour each day for those interested in stopping by.

Social Media

Posted on October 27, 2011 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

As most of you realize, I’m a huge fan of social media. Certainly social media isn’t without its risks, but that’s true about almost everything in life. I’ve found if you stick to doing and saying things that you would do in public, then you don’t have to fear social media. Instead, you can embrace all the benefits.

One of the biggest challenges we know face with social media is which social media you should use. There are far too many social media sites. In fact, it seems like almost any site that comes out today has some element of social in it. On that note, which social media websites should you use? The answer is different for everyone, but here’s how I use social media.

Twitter – I put this one first, because I think it’s the one that I use most. You can find my healthcare IT tweets on @techguy and @ehrandhit. I’m very active on both accounts. I use @techguy for lots of things that are not EMR or health IT related. The way I look at it is that @techguy is me and @ehrandhit is my EMR and Healthcare IT Twitter profile. Although, many of my EMR and healthcare IT friends/colleagues know me as @techguy. That’s fine with me as well.

The thing I like most about Twitter is the people you connect with on it. Sure, if you look through my stream you’ll see me interacting with a lot of people. Turns out I interact with even more through the private messages. Plus, Twitter is where I start a lot of relationships which then get taken to other means of communication that go beyond 140 characters.

Before I leave Twitter, just remember that Twitter is what you make it. If you want it to be about every time you eat something, then it will be that. If you want it to be something more, it can be that too. I see Twitter as a long term investment in networking. I can’t tell you how valuable it is.

LinkedIn – You can find my profile on LinkedIn here. However, if you think that LinkedIn is about those profiles, then you’re missing out on the best part of LinkedIn. Those profiles are an important feature of LinkedIn, but far from the meat of what’s great. In fact, when LinkedIn was just profiles you could barely consider it a social network. Back then it really was all about finding a job, hiring people and other recruiting related tasks. If it was still that way, I’d almost never visit LinkedIn.

Turns out, LinkedIn has done an amazing job at leveraging these trusted profiles into a really interesting professional social network. I know that many of you are part of the Healthcare Scene group on LinkedIn. My only wish was that I started it sooner. The thing I love most about the groups on LinkedIn is that any comments you add are tied to your profile. So, when you say something I can take a quick look at your background to gain a better understanding of your point of view. We’re all influenced by our background and experience and so it’s great to have a LinkedIn profile tied to what you say so people can understand some of what’s influenced you.

Facebook – I actually love Facebook and use it quite extensively. Although, I don’t use it that much for business. Sure we have an EMR and HIPAA facebook group that does quite well. In fact, it indicates that I might be in the minority as far as not really using Facebook for business since so many people use that group. I do love Facebook for connecting with friends and family that are now all over the world. That’s why I stick with it for personal instead of business, but business does creep on there sometimes.

Google+ – I’m still debating my use of Google Plus. If you look at my profile you’ll see that I tested it out a lot out of the gate and then have slowed more recently in my use of it. I still think it has potential. I also love the deep conversations you can have on Google Plus. My challenge with Google Plus has been trying to figure out what it does that I can’t do just as well or better with Twitter, LinkedIn and/or Facebook. I’ll keep playing around with it, but I’m not sure it will ever make it into my daily routine.

There you go. As I think about other social network sites I use, I don’t have any others that I really use regularly. Are there any others that you use regularly? I’m always interested in trying out new websites, but I have a feeling it will be hard for any other websites to take down these in my routine. I guess that’s why I think it’s a challenge for any new healthcare related website to crack into someone’s schedule. The one that does will take something special.

Misunderstanding Social Media – “Twitter is nonsense and a 5 second ego boost”

Posted on October 4, 2011 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I’m currently attending the AHIMA conference. It’s my first time here and I’ve been quite pleased with the vendors that I’ve had a chance to meet. It’s been a really great event for me from that end. I have gotten a lot of interesting ideas and content about where the EHR and healthcare IT industry is moving.

Outside of other meetings that I have, I dropped into a social media session that they were having today. While the presenter spoke about a rather broad definition of social media, I was really taken back when he made the following comment about Twitter (which I had to tweet):

You can imagine the reaction from those that are part of #HITsm. I followed up with this tweet which better clarifies my view of what was said:

What a disservice to AHIMA to basically scare them out of using social media as opposed to talking about the benefits and how to manage the risks.

UPDATE: I was just reading this headline again and I’m still a bit shocked that he used these words. The “5 Second ego boost” part was particularly interesting for me. Anyone that’s put themselves out there on Twitter realizes that Twitter does little for your ego. It’s much better at tearing down egos than boosting them up. At least in many cases. It’s like readers of a blog. They are sure to keep you honest.

Google Plus for EMR and Helathcare IT

Posted on July 31, 2011 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 15 blogs containing almost 6000 articles with John having written over 3000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 13 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Considering the amazing adoption of Google Plus, I imagine that many readers of this site are using it. I must admit that I got a little bit of a slow start to Google Plus since I was traveling for 2 weeks. However, I’ve started to dive in head first and see what it’s about. I’m still not sure exactly how this will be used in the future. Although, I’ve already seen some potential for amazing discussions to happen on Google Plus.

You can find me on Google Plus if you’d like to add me to your circle. I’d of course be happy to add any of you to my EMR and Healthcare IT circle.

I’m not really sure where Google Plus is going to lead, but I do know that the more people I connect with on it the more I like it. So, I’m interested in connecting with a lot more EMR and healthcare IT people.

I’d also love to hear what others like or dislike about Google Plus. How are you using it? How do you think it will fit in with other social media sites like Facebook, Twitter and LinkedIn? I’d love to hear your thoughts.