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Top Tech Innovators Poised to Make Big Impact on Healthcare

Posted on March 28, 2013 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

I had the pleasure of attending my second Georgia Technology Summit earlier this month, an annual event presented by the Technology Association of Georgia (TAG) that brings together the state’s up and coming companies, offers established businesses great networking opportunities, and presents everyone with great insight from some really A-level keynoters. (My husband, a fan of philosophy, was extremely jealous that I got to attend an event featuring Ray Kurzweil.)

As with last year’s event, healthcare IT dominated many of the presentations and exhibitor presentations. During the summit, TAG offers the top 10 in its list of Top 40 Innovative Technology Companies a chance to present, and so I thought I’d highlight those in the top 10 poised to make a big impact on healthcare.

Buzzy4shots.com
As you can tell from the image above, Buzzy4shots had a fun booth that demonstrated the kid-friendliness of their product. They also had the most kid-friendly giveaway – bright yellow kazoos, which I quickly snatched up. According to their website, their product purports to provide natural injection pain relief via “gate control,” which “works by confusing the body’s own nerves and distracting attention away from the poke, thereby dulling or eliminating sharp pain from shots, itching or burning from medications.”

While I don’t think this product is going to gain quite the level of buzz that more consumer-friendly mobile health apps have attained, I think it’s got a great business model. There will always be a need for injections, and people will likely always have a fear of needles, so I predict Buzzy4shots.com will do well if they can market themselves to the right business partners.

Catavolt
It wasn’t until I saw their stage presentation that I realized Catavolt is making a play in the healthcare vertical. According to its website, the company’s flagship product, Catavolt Extender, is a “software service that connects to your existing enterprise systems, giving you secure access to all enterprise data anywhere at any time, through tablets, smartphones and desktops. Using an online control panel you can create, customize and manage mobile and web applications without any programming.”

A Catavolt rep talked me through some of the work the company is doing with the Defense Health Information Management System EHR (AHLTA) via its partnership with SAIC. You can read more on that here.

SoloHealth
This company seems to be Atlanta’s HIT darling at the moment. Bart Foster and his team are doing a great job of strategically marketing the company, and developing partnerships that position SoloHealth for even bigger impact. You may already know that the company “provides a free healthcare access point for consumers via its nationwide network of SoloHealth Stations that offer screenings for vision, blood pressure, weight and body mass index; a symptom checker; and an overall health assessment free of charge.

As more folks become accustomed to the idea that they will ultimately need to drive their own healthcare, consumer-friendly technologies like these kiosks will start popping up more and more. Foster announced on the GTS stage that its kiosks are already in 2,500 retail locations across the U.S., with another 1,500 likely by 2014.

AirWatch
If you’re a CIO worried about BYOD, then you’ve likely had a conversation with or at least heard of AirWatch and its mobile device management solutions for healthcare. Their booth at HIMSS was hard to miss and always busy, reflecting the fact that their solutions – no matter what industry you’re in – are here to stay with good reason.

I’d be remiss if I didn’t mention the other healthcare-related innovators within TAG’s Top 40:

Retail Clinics Buddy Up with HIT and MU Lessons from a 3 Year Old

Posted on August 23, 2012 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

It seems I can’t read a blog, tweet or even old-fashioned newspaper these days without coming across some headline having to do with retail health clinics buddying up to healthcare IT. Announcements from two companies come to mind.

The first involves SoloHealth – developer of health and wellness kiosks. It received FDA approval for its product earlier this summer, and followed that development up with news of financial investment from benefits company WellPoint. It also has announced plans for a national rollout of its kiosks sometime this fall. Assuming its website is up to date, there are SoloHealth Stations across the country at retailers like Walmart, Safeway, Publix, Sam’s Club and Schnucks. CVS appears to be its only traditional retail clinic customer at the moment.

The second involves Greenway Medical – well-known developer of electronic health records for a variety of healthcare organizations, including Walgreen’s Take Care Clinics. It currently has placed its PrimeSuite EHR in more than 700 Take Care pharmacies, and just this week announced plans to implement a custom EHR – WellHealth – to coordinate other types of care in Walgreen’s locations. I’m assuming the two EHRs will play nice with other from an interoperability standpoint. Implementation of all WellHealth systems is expected to be finalized by the end of next summer.

I can’t help but point out that both of these companies are based in Atlanta, and I know for a fact that their team members congregate at similar networking events, so I wonder if we’ll see some synergy between them in the near future.

In any case, if predictions of retail clinic growth prove to be true – a recent Rand Report notes that use of retail health clinics quadrupled between 2007 and 2009, and will continue to grow – it seems likely that we’ll see HIT companies popping up in clinics across the country.

On a completely unrelated note, my daughters and I joined the rest of my company’s team members at the annual Lekotek Run 4 Kids last weekend. We had a great time and enjoyed helping out a great cause. I was a bit apprehensive that my youngest would enjoy it. Before the race began, she came up to me with number in hand and asked, “Is it okay if I lose?” Happily, she declared herself a winner after crossing the finish line and receiving a medal along with her sister and all the other kids.

I wonder if this is a sentiment physicians in smaller practices sometimes have as they consider implementing an EHR in the hopes of receiving Meaningful Use incentive money. Do some just want to throw in the towel and “lose?” Do some not want to even start the race? I’m always looking for additional Meaningful Use wisdom from the under-6 set, so please enlighten me in the comments below.