Patient Centricity in Pharma – $5k Prize

Posted on July 19, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I know these two terms could be seen as somewhat at odds. Pharma hasn’t always been the most patient centric industry. Sure, their drugs have helped out millions of patients, but there are also plenty of examples where pharma hasn’t acted in the best interest of patients.

With this as background, it’s interesting to see this $5000 prize being offered on Innocentive for “Increasing Patient Centricity of the Pharma Industry.” The topics they suggest are: eHealth, social media, data utilization and new models to commercialize therapies. The overview of the challenge says:

Focused proposals are required describing how the pharmaceutical industry can respond to increasing demand for healthcare solutions that are better integrated with the needs and values of increasingly well informed customers (patients). Proposals should be impactful and implementable.

I must admit that I haven’t thought about this question very much. The first thing that comes to mind for me with Pharma is medication compliance. I also have thought quite a bit about the Pharma – EHR relationship. I think Pharma also has to be really careful with social media because of the laws. However, they can do a lot of listening. I wonder what opportunities are available there.

I guess that’s why I love to see these type of prize challenges. It gets you thinking about things you hadn’t thought about before.

Do you have any ideas for making Pharma more patient centric?