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Digital Health Could Seal Fate of Small Hospitals

Posted on August 30, 2013 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company’s social media strategies for Billian’s HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

I am not a healthcare investment expert by any means, but two recent pieces of news make me wonder if the digital health movement will inadvertently result in the hurried demise of already struggling small and rural hospitals.

According to a recent CB Insights report covered by MedCity News, 362 digital health deals last year accounted for an all-time high of $1.5 billion. Of those deals, 55 were exits – smaller digital health companies bought up by larger players. CB Insights notes the majority of these acquired companies were those that provided products that make administrative health processes more efficient, such as EMRs and revenue cycle management systems. This is an assumption, but I’m inclined to think these EMR companies priced their products below their more corporate competitors. These companies may well have supplied their systems to the budget-conscious small and rural hospital market.

As most everyone knows, small and rural hospitals are facing an uphill battle these days when it comes to keeping their doors open. A recent Georgia Health News item noted that three rural hospitals in the state have closed in 2013, with some predicting an additional 20 facilities will close within the next two years. The article cites constant cash shortages, claims disputes with payers, lower projected payments to hospitals from Georgia’s new state employee benefit contract, and reduced indigent care funding as contributing factors to the poor financial health many small Georgia hospitals find themselves in.

While these may be specific to Georgia, they are almost surely indicative of similar problems seen by similar institutions in the U.S. At least 849 facilities across the country will soon face the common problem of increased scrutiny by Medicare as a result of the current “bloated and unwieldy” state of the critical access hospital program, which was designed to financially stabilize small hospitals by providing them with higher Medicare reimbursement rates.

It looks to me as if the digital health exits noted above are perhaps indicative of a broader industry trend. Small and rural hospitals are already under enormous pressure to care for underserved populations in a fiscally responsible way. As the healthcare vendor market consolidates and looks to digital health as the next best venture, will we see more affordable EMRs folded into those that are less so? Where will small healthcare facilities turn for their healthcare IT?

Where do you think these two trends will converge in the next year or two? Please share your comments below.

Why One Doctor Switched EMRs

Posted on August 29, 2013 I Written By

Anne Zieger is veteran healthcare consultant and analyst with 20 years of industry experience. Zieger formerly served as editor-in-chief of FierceHealthcare.com and her commentaries have appeared in dozens of international business publications, including Forbes, Business Week and Information Week. She has also contributed content to hundreds of healthcare and health IT organizations, including several Fortune 500 companies. Contact her at @ziegerhealth on Twitter or visit her site at Zieger Healthcare.

Over the last several months, we’ve been flooded with statistics spelling out the reasons why doctors are choosing to dump their current EMR and invest in a new one and we’ve been writing about switching EMR for a while.  To bring some perspective to this discussion, I’ve reached out to physicians who have made the Big Switch and attempted to learn a bit about why they chose to move from one EMR to another.

Today, I bring you Dr. Christy Valentine, a New Orleans-based physician practicing internal medicine and pediatrics. Dr. Valentine operates a small practice consisting of herself and a nurse practitioner.

Back in 2007, as part of opening her own practice, Dr. Valentine decided to invest in an EMR from a company better known for hospital systems. (She’s asked me not to name the vendor — let’s call them Vendor X.) Having seen generations of paper medical records wiped out by Hurricane Katrina, she was eager to go digital and enjoy the peace of mind that backup storage offers.

Dr. Valentine looked at several EMRs but was most interested in Vendor X’s product, which was in use at the local academic medical center and under consideration by couple of major health systems in her area. “I felt I’d have a better chance of hiring people who were familiar with the technology,” Dr. Valentine recalls. “Being a small practice we really wanted to save time training individuals on the computer system.”

Dr. Valentine had purchased not only Vendor X’s EMR but also the billing system that went with it. She soon came to regret that choice, however. For one thing,, she said, Vendor X was slow to respond to customer service requests; she and her staff had to leave a message and wait for a response which sometimes never came.

Perhaps even worse, despite investing years in trying to make things right, the practice management system was a wash-out. “I had to scrap it completely and move to an outside billing service because it wouldn’t work for our practice,” Dr. Valentine said. And to top things off, the system never got easier to use despite Dr. Valentine’s sincere efforts to make things work.

In retrospect, she feels that her practice should have gone with a vendor that focuses on practices her size, she says. “I learned that you if you go for a vendors whose big fish is the hospital, you won’t be important to the vendor,” she said.

About a year ago, Dr. Valentine decided once and for all to dump Vendor X, largely because she was opening her second office and didn’t want to bring Vendor X over. Instead, her practice  brought up athenahealth’s EMR and practice management system a few months ago

Dr. Valentine has been happy ever since. She’s very pleased with the athenahealth customer service and finds the product easy to use. She feels that her system, unlike the old one, is easy to use and to customize with specialized templates. Even better, she feels ready to steam into Meaningful Use Stage 3 with athena as a partner.  “As soon as they tell us what they need we’ll be ready to jump right into it,” Dr. Valentine says.

Study: Auditing Cloud-Based EMR Providers A Good Idea

Posted on August 28, 2013 I Written By

Anne Zieger is veteran healthcare consultant and analyst with 20 years of industry experience. Zieger formerly served as editor-in-chief of FierceHealthcare.com and her commentaries have appeared in dozens of international business publications, including Forbes, Business Week and Information Week. She has also contributed content to hundreds of healthcare and health IT organizations, including several Fortune 500 companies. Contact her at @ziegerhealth on Twitter or visit her site at Zieger Healthcare.

Providers that use cloud-based EMRs should have an outside party audit the EMR before they begin using them in production, according to a Journal of Medical Internet Resesarch piece reported in iHealthBeat.

The study, which was conducted through a literature review of Medline sources and correspondence with with cloud EMR providers, found that auditing cloud service providers would prove a useful window into management information processes and allow for an apples-to-apples comparison of security features between different providers.

To ensure the privacy and security of cloud EMRs, providers should look into the following features, the study said :

*  Access monitoring
*  Data encryption
*  Digital signatures
*  Network security mechanisms
*  Role-based access

Even with a thorough audit, providers are likely to find holes in the EMRs’ security and management capabilities. The study’s authors note that cloud-based EMR management systems are “still under development.”

For that, healthcare providers thinking about moving their EMR to the cloud should implement a thorough security policy, including:

* Third party certification:  Cloud providers must be compliant with standard third-party requirements such as FISMA, ISO 27001, PCI DSS Level 1 and SAS70 Type II.

* Monitoring:  The provider should include automated monitoring tools to assure high levels of performance and system availability.

* Internal communications:  The cloud provider should use the platform as a communications channel keeping personnel up to date on everything that happens within the system.

Background checks: Providers must have strong policies to control user access, and require that employees accessing patient data agree to background checks.

* Physical security:  The data center should be strictly controlled and feature video surveillance, expert security staff, intrusion detection and other electronic monitoring.

These steps, along with other standard  protocols, should go a long way toward addressing any security questions about cloud EMRs. But it still seems like most healthcare facilities are paranoid enough about their cloud installations that they seldom discuss them in public. Though I suspect things will change over time, I think cloud installations are still suspect in the eyes of hospital CIOs.  Perhaps a research-backed blueprint for cloud security will reassure some.

AmedNews.com and AMA News Magazine Shutting Down

Posted on August 27, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I was sad to read the news that the AMA is shutting down both it’s news magazine and AmedNews.com. I’ve always been fond of the EHR articles I’ve found on AmedNews.com. They were always a great in depth look at an important topic. It’s unfortunate that on Sept 9th AM News will stop publication. Word is that the website is also shutting down, but the content will be available until the end of the year.

The report says that the AMA news magazine has a print circulation of 230,000. I checked Compete.com for stats on the website and it has AmedNews.com at ~30,000 unique visitors per month with spikes to 50,000 unique visitors. The shutdown effects 20 employees and per the article linked above, publishing brought in $55.8 million in revenue.

I’m a little torn by this announcement. I’m always sorry when a news organization goes under. I prefer having many voices covering what’s happening in healthcare and healthcare IT. However, as a blogger in this space, I’m also amazed that a $55.8 million budget isn’t enough to support the organization. Of course, I’m sure I’m not taking into account the crazy expense of creating and distributing a print magazine. It’s too bad the AMA wasn’t able to make the switch from print circulation to some sort of online publication with much lower costs of distribution. Where’s the AmedNews.com app?

The majority of revenue for AM News came from pharmaceutical advertising. The fact that pharma advertising is moving away from these publications is interesting to note. I’m not sure exactly where all the pharma marketing money is headed, but there’s definitely a shift happening with those dollars. My gut tells me that their still in search of the next wave of pharma marketing options.

I also found it interesting that AM News is being replaced by two email lists. One is called AMA Morning Rounds and is a daily email with links to news stories and the other is a weekly newsletter called AMA Wire. I’m not discounting the power of email like many people do, but is this really the best that the AMA can offer its members?

In some ways, I’m sorry to see something that was started 55 years ago in 1958 go away. On the other hand, the evolution of publishing is changing rapidly. The cost to deliver great content to someone is so much lower than before. However, one thing will never change. People want great content. It’s just how we deliver it and how they discover it that will change.

MGMA Raises Meaningful Use Stage 2 Concerns

Posted on August 26, 2013 I Written By

Anne Zieger is veteran healthcare consultant and analyst with 20 years of industry experience. Zieger formerly served as editor-in-chief of FierceHealthcare.com and her commentaries have appeared in dozens of international business publications, including Forbes, Business Week and Information Week. She has also contributed content to hundreds of healthcare and health IT organizations, including several Fortune 500 companies. Contact her at @ziegerhealth on Twitter or visit her site at Zieger Healthcare.

Becoming another of several groups asking for Meaningful Use changes, the head of the Medical Group Management Association has written a letter to HHS outlining several concerns the group has with Meaningful Use Stage 2.

In the letter, which was addressed to HHS Secretary Kathleen Sebelius, MGMA President and CEO Susan Turney raised several issues regarding the ability of her members to step up to Stage 2. She argued that physicians have a “diminished opportunity” to achieve Stage 2 compliance, and that as a result it would be unfair to impose Medicare reimbursement sanctions on her members. Turney argues that HHS should institute an “indefinite moratorium” on practices that have successfully nailed Stage 1 Meaningful Use requirements.

Why should HHS give practices a break?  The reason, she says, is that vendors are proving slow to produce Stage 2-certified products, leaving medical practices in the lurch. At the time of writing, Turney said, there were only 75 products and 21 complete EMRs certified for Stage 2 criteria, a small fraction of the more than 2,200 products and nearly 1,400 complete EMRs certified under 2011 criteria for ambulatory eligible professionals.

With vendors largely not ready yet to help practices through Stage 2, practices are likely to have little time to work on software upgrades or expect timely vendor support, she notes. And worse, EPs who invested big in Stage 1-certified EMRs might need to “rip and replace” them for a new one certified to meet Stage 2 if they want to avoid Medicare reimbursement cutback deadline.

On top of all of this, she notes, many practices are having to wait in line for Stage 2 upgrades of their EMR product behind practices adopting  an EMR for the first time. The wait is lengthened, meanwhile, by vendors’ attempts to cope with ICD-10 support, whose Oct. 1, 2014 deadline falls right in the middle of preparations for Meaningful Use Stage 2.

Turney makes a lot of sense in her comments. The vendor market clearly isn’t going to be able to keep up with ICD-10, MU upgrades and new installation within the same time period. I don’t know if an indefinite moratorium on Medicare penalties is the right policy response, but it should certainly be given some thought.

After all, punishing doctors who drop out of Meaningful Use due to factors beyond their control isn’t going to help anyone, either.

EMR Workflow, AI, and Recognizing Innovation – Charles Webster, MD Edition

Posted on August 25, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.


Uhh…I think it’s more than safe to say that Dr. Webster has a rep when it comes to EMR workflow. Consider this edition of tweets my ode to his passion.


I love that the idea of Smart EHR is spreading. I think it’s a really important one. I’m really intrigued by any new interfaces that incorporate AI. Thinking about the possibilities of what AI can do to a user interface is both scary and exciting. Although, I’m mostly excited.


Makes me wonder how a committee would do with EMR workflow. Innovation does rarely come from committees. This is a really interesting topic since most hospitals are dominated by committees. Are we missing out on a lot of innovation in our hospitals because of this?

The Old Man and the Doctor Fable

Posted on August 23, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

A while back I came across an amazing fable called The Old Man and the Doctor. I was trying to think of a way I could use part of it to entice you to go and read the entire Fable, but there’s no way to take a piece of it. You just have to go and read the whole thing. It has a couple twists and turns that really shocked me. If you haven’t read it yet, go read it now. This post will be here when you’re done. (Note: I’d love to see an amazing story teller tell this Fable at a future TedMed).

While just a Fable, it highlights a real challenging problem that every doctor faces: mixing technology with human touch.

I know some people who are working really hard on trying to solve this problem. How do we get the granular data elements that we need to improve healthcare while still preserving the human touch of a doctor?

This is not an easy problem to solve, and I’m sorry to say that most EHR implementations often do more harm than good when it comes to the physician-patient relationship. Various reimbursement and regulation requirements aren’t helping either. No doubt the Fable above is warning us of this shift.

I think this problem can be solved if we’re aware of it and work to solve it. I don’t think it can be solved by one individual either. It like takes a mix of vendors, doctors, nurses, consultants, etc to make the patient visit experience more human while still meeting the documentation demands. Hopefully this amazing Fable will help more people to become aware of this challenge.

The Week of Women in Healthcare

Posted on August 22, 2013 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company’s social media strategies for Billian’s HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

#XXinHealthWeek
Twitter fans – particularly #HITchicks – may have come across the hashtag above this week as part of the larger XX in Health Week, an initiative of Rock Health to connect and empower female visionaries to drive change in healthcare. I’m all for driving change, and know from personal experience that women, whether in the home or workplace, tend to be masters of multitasking, putting out small fires as needed, and soothing bruised egos and fragile psyches. We seem well suited to the task of driving change, but not surprisingly, are not well positioned to do so.

According to a slide deck put together for the XX in Health Week, women make up just 14% of healthcare companies’ BODs, and 0% of Fortune 500 healthcare company CEOs.  The statistics are a bit more hopeful when looking strictly at hospitals, according to the recent “Women in the Hospital C-Suite” report from Billian’s HealthDATA:

bhdchart

I’m not sure when we’ll get to female leadership numbers that are acceptable, or who will make that call. It will be nice when, as mentioned in the slide deck, we recognize leaders not by their gender but by their ability to lead.

Health 2.0
Atlanta has its own Health 2.0 movement – a meetup group focused on startups in healthcare IT that is finally getting some momentum. Numbers for female leadership are good. One of three companies that pitched at the most recent event was led by a woman. Brandi March of NovitaCare – a mobile solution that helps patients and the family members who serve as their caregivers manage and coordinate care in one central location – started the company after taking on the role of caregiver for her ailing mother. She described the task of obtaining and organizing her mother’s records, sharing news with other family members, trying to stay organized and trying to make sure six or seven different providers were all on the same page as a “nightmare.” And so NovitaCare was born.

novitacareready

All in all it’s been a good week for women in healthcare. It will be interesting to see if the statistics mentioned above have changed by this time next year. I feel like there are plenty of unsung female visionaries driving healthcare change RIGHT NOW. Please share the story of someone you know via the comments below.

EMR Costs Outweigh Benefits, Physicians Say

Posted on August 21, 2013 I Written By

Anne Zieger is veteran healthcare consultant and analyst with 20 years of industry experience. Zieger formerly served as editor-in-chief of FierceHealthcare.com and her commentaries have appeared in dozens of international business publications, including Forbes, Business Week and Information Week. She has also contributed content to hundreds of healthcare and health IT organizations, including several Fortune 500 companies. Contact her at @ziegerhealth on Twitter or visit her site at Zieger Healthcare.

Nobody likes paying for something that’s expensive but not that valuable. But that’s the position many physicians feel they’re in when they buy an EMR, FierceHealthIT reports.

A new study by athenahealth concludes that while physicians do feel EMRs deliver benefits, the expense they have to take on outweigh the benefits EMRs deliver. The EMR vendor surveyed 1,200 physicians, 70 percent specialists and 30 percent primary care doctors to learn more about their attitudes toward EMRs, FHIT said.

The study wasn’t all bad news for EMR use. Thirty-eight percent of doctors had a “somewhat favorable” opinion, and 31 percent had a “very favorable” opinion of EMRs. That being said, 51 percent of responding physicians said that the financial benefits of EMRs don’t outweigh the cost, athenahealth found.

The study found that physicians were more familiar with EMRs than they were when athenahealth did its 2012 Physician Sentiment Index. But doctors’ willingness to buy an EMR  has actually fallen, probably because those who haven’t done it at this late date are particularly resistant. Meanwhile, one thing that hasn’t changed since last year is that doctors don’t think EMRs are made with their practice needs in mind.

Sadly, these results aren’t much of a surprise. While some doctors are adapting to their EMR installation, they’re still struggling with clunky interfaces and questionable vendor support.  Some practices have spent years waiting for their pre-EMR productivity to come back, and have found that it just isn’t happening.

But here and there there are some signs that vendors are “getting it.” For example, I really liked a story John wrote about how EMR vendor Elation requires programmers to shadow a physician as part of the hiring process. To my mind, this kind of thinking is far more likely to bear fruit than the existing system, which puts programmers at a considerable remove from their product’s end users.

The truth is, we’re never going to reach the point where all physicians are EMR boosters, but it’d be nice if we at least reached a point where most saw EMRs as being worth the (big) pricetag.

Windows 8 Enables Healthcare Tablet Adoption

Posted on August 20, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

The following is a guest post by Scott Thie, Vice President, Healthcare and Education, Panasonic
Scott Thie - VP of Healthcare and Education at Panasonic
Technology is evolving at light speed, and the way healthcare providers work is changing with it.

Mobile computing technology that was unimaginable five years ago is now commonplace, and has driven efficiency and productivity in healthcare by leaps and bounds. Doctors, nurses and healthcare administrators now have the ability to work from virtually anywhere, storing data “in the cloud” and staying constantly linked to the patient and one another.                   

One of the primary computing devices enabling this mobile evolution has been the tablet – a light weight, powerful and easy-to-use device that has gone from a niche product to widespread healthcare enterprise adoption. Tablets are an excellent way to boost mobility and workflow efficiency, and their role in healthcare continues to grow. Tablets’ portability, flexibility and ease of use have made them a great fit for health business applications of all kinds. In fact, over the next five years total shipments of tablet computers to enterprises around the world are expected to increase at a compound annual growth rate of 48%, according to Infinite Research.

It’s clear that tablets offer improved productivity and mobility, but this technology evolution has not come without its growing pains. In many cases, tablets are so attractive to users that many of them have not waited for their employers to issue them; they’ve brought their own personal devices to work. In other cases, healthcare providers have issued devices to their staff that are better suited for consumer use and lack critical security, durability and functionality features. This has resulted in a fragmented IT management landscape consisting of myriad devices with different operating systems, security challenges and support needs.

Recently, the technology industry has seen a shakeup that could play a large role in addressing this issue. Last fall, Microsoft released Windows 8, the most dramatic overhaul of its operating system since 1995. Offering a redesigned interface and several new features, the operating system is built for mobility, security and manageability. And when paired with enterprise-class hardware, Windows 8 opens the door for healthcare providers to embrace the benefits of tablets, without sacrificing on security, functionality and management capabilities.

Windows 8 Advantages

One of the most obvious benefits of Windows 8 is its redesigned metro interface. Built to take advantage of touchscreen technology, the interface offers enterprise professional users the fast and fluid efficiency and personalization found on today’s popular consumer devices. The operating systems use of swipe, tap and drag gestures allows users to easily switch between applications and multitask. While multitasking is a business reality, it’s a challenge for some tablet operating systems, potentially limiting worker productivity. The Windows 8 interface also includes live updating tiles, which can help business users retain situational awareness.

With the recent boom in mobile devices, many healthcare IT departments have been forced to integrate incoming tablets – with alternative operating systems and potential security risks – into legacy device management, security, and system integration structures. It can be difficult to securely and efficiently integrate mobile devices with newer operating systems like Android or iOS into a legacy Windows IT infrastructure, and often puts healthcare administrators into a “troubleshooting” mode instead of devoting their resources to ensure optimal patient care.

Designed with mobile productivity in mind, Windows 8 allows providers to avoid compromising on mobility, functionality and security by integrating seamlessly with legacy enterprise IT infrastructure. With Windows 8, users have the ability to use the same operating system in desktop and tablet environments. Not only is the IT department supporting a single operating system, users benefit from a seamless and familiar operating environment across all their devices.

Security is a critical need in healthcare technology, and Windows 8 offers several features not found in many other tablet operating systems. Secure Boot, for example, is a boot-up process that helps prevent malware from running at startup. Unlike some mobile app download services, Microsoft vets each app included in the Windows Store for quality and safety before making it available for download.

From an IT management perspective, a key benefit of Windows 8 is its ability to work with existing software and hardware. Many business-critical applications, especially in the healthcare segment, are designed to run on Windows. It’s also integrated into the enterprise in other ways, such as the many third-party cloud and software-as-a-service providers using Active Directory for identity management. Windows 8 works with mobile device management (MDM) systems as well, including offering features to secure devices from unauthorized use.

Choosing the Right Device

Equally important as the operating system is the right hardware. Purpose-built tablets, designed specifically for challenging environments, offer the durability, ease of use and warranty support that healthcare providers require, without compromising on security or manageability.

Before investing in a tablet deployment, verify that the device will offer the features your care providers and healthcare facility demand. Something as simple as a user-replaceable battery, which many consumer devices lack, could be a potential life-saver for doctors and nurses remotely accessing critical patient data. In other cases, it may be as simple as a tablet with a daylight-viewable screen, which ensures a clinician can work efficiently regardless of lighting challenges. Some hospital workers may need a device that can be used with a digitizer pen for signature capture or an all-touch interface for easy manipulation of medical images or text.

The most common causes of mobile computer failures are drops and spills. These dangers are magnified for healthcare mobile workers. Tablets should be engineered to be rugged enough to withstand a fall to a hard surface, sealed to withstand spills and dust, and easily sanitized help to ensure reliable operation.

With computer hardware such as tablets, it’s also important to understand the difference between price and cost. Even at an enterprise level, it’s natural to gravitate toward the lowest sticker price. However, if that device has a high failure rate, hinders productivity, lacks enterprise-level support or has a short standard warranty, it will end up costing more in the long run – not just in replacement costs but also labor costs, inefficiency, the loss of critical data, reduced patient satisfaction and more. Think about products in terms of their total cost of ownership in order to get the most for your money.

Tablets represent a turning point for the healthcare industry, with the promise of new efficiencies, methods of decision-making and competitive advantage. By making the right technology decisions, healthcare providers can ensure their physicians, nurses and medical staff are equipped to take advantage of these gains without compromise.

Scott Thie is Vice President of the Healthcare & Education Sectors for Panasonic System Communications Company of North America (PSCNA). He is a 24 year veteran of the technology industry and has been with Panasonic since 1998.

Scott began his career at Panasonic as an Area Sales Manager. He was promoted to Regional and then National Sales Manager before his current position. Scott has been recognized several times with awards including Rookie of the Year and Area Sales Manager of the Year. He successfully developed Panasonic’s Field Service Vertical and managed its growth for five years. During his career, he has held positions in sales and sales management, as well as management of marketing, business development and sales engineering. Scott’s current challenge is driving growth and extensively expanding PSCNA’s Healthcare Sector. Before joining Panasonic, Scott was District Sales Manager at Alps Electric, a company specializing in printers and OEM PC components. He was also Regional Sales Manager for Philips Electronics. Scott holds a BS degree in marketing with a minor in sales management from Ferris State University.