Finding #BlueButton at #HIMSS14

Posted on February 18, 2014 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

I am having trouble believing HIMSS 14 is just a few days away. I am really looking forward to getting out of Georgia’s erratic weather and into Florida’s warmer temps. At least Orlando weather isn’t erratic. Check out the forecast:


While I don’t think I’ll have time to lounge by the pool, I do anticipate having some fun playing tennis with a few #HITchicks early Monday morning. I hope Orlando’s daily rain shower holds off until later that afternoon.

I’m also looking forward to the Siemens Media Breakfast, a Lunch and Learn with ePatient Dave, HISTalkapalooza, the #HITsm tweetup, a session on health information and the Disney experience, the Georgia HIMSS networking reception, and of course the New Media Meetup (where you can meet many of your favorite bloggers).

As I’ve been so focused on Blue Button news lately, I thought I’d see how many HIMSS sessions will be devoted to the topic. A quick search at yields three:


The last session seems the most consumer-friendly, and right up my alley based on its objective of covering the current state of Blue Button, and its general description:

“Join experts from the from the Office of the National Coordinator for Health IT (ONC) in an interactive session to learn more about several major developments in the world of consumer and patient engagement enabled by technology, and how you can participate. This session will cover policy initiatives, standards development, and resources available to members of the private and public sectors from ONC and our many collaborators.”

In other Blue Button news, it appears that “Blue Button healthcare technologies [are] primed to explode in [the] private sector,” according to a brief article at This is basically a rehash of last week’s news that several pharmacy associations and large retailers like Kroger, Walgreens and CVS are working to “standardize their prescription data based on Blue Button policies,” but it serves as a good reminder that Blue Button started out as a VA initiative. Is it just me or does it seem that much of today’s healthcare IT started out via government development or government mandate/incentive?

Feel free to drop me a line if you know of more Blue Button-related activities at HIMSS, or have other interesting events you think I (and my readers) should check out next week.