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Top Tech Innovators Poised to Make Big Impact on Healthcare

Posted on March 28, 2013 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

I had the pleasure of attending my second Georgia Technology Summit earlier this month, an annual event presented by the Technology Association of Georgia (TAG) that brings together the state’s up and coming companies, offers established businesses great networking opportunities, and presents everyone with great insight from some really A-level keynoters. (My husband, a fan of philosophy, was extremely jealous that I got to attend an event featuring Ray Kurzweil.)

As with last year’s event, healthcare IT dominated many of the presentations and exhibitor presentations. During the summit, TAG offers the top 10 in its list of Top 40 Innovative Technology Companies a chance to present, and so I thought I’d highlight those in the top 10 poised to make a big impact on healthcare.
As you can tell from the image above, Buzzy4shots had a fun booth that demonstrated the kid-friendliness of their product. They also had the most kid-friendly giveaway – bright yellow kazoos, which I quickly snatched up. According to their website, their product purports to provide natural injection pain relief via “gate control,” which “works by confusing the body’s own nerves and distracting attention away from the poke, thereby dulling or eliminating sharp pain from shots, itching or burning from medications.”

While I don’t think this product is going to gain quite the level of buzz that more consumer-friendly mobile health apps have attained, I think it’s got a great business model. There will always be a need for injections, and people will likely always have a fear of needles, so I predict will do well if they can market themselves to the right business partners.

It wasn’t until I saw their stage presentation that I realized Catavolt is making a play in the healthcare vertical. According to its website, the company’s flagship product, Catavolt Extender, is a “software service that connects to your existing enterprise systems, giving you secure access to all enterprise data anywhere at any time, through tablets, smartphones and desktops. Using an online control panel you can create, customize and manage mobile and web applications without any programming.”

A Catavolt rep talked me through some of the work the company is doing with the Defense Health Information Management System EHR (AHLTA) via its partnership with SAIC. You can read more on that here.

This company seems to be Atlanta’s HIT darling at the moment. Bart Foster and his team are doing a great job of strategically marketing the company, and developing partnerships that position SoloHealth for even bigger impact. You may already know that the company “provides a free healthcare access point for consumers via its nationwide network of SoloHealth Stations that offer screenings for vision, blood pressure, weight and body mass index; a symptom checker; and an overall health assessment free of charge.

As more folks become accustomed to the idea that they will ultimately need to drive their own healthcare, consumer-friendly technologies like these kiosks will start popping up more and more. Foster announced on the GTS stage that its kiosks are already in 2,500 retail locations across the U.S., with another 1,500 likely by 2014.

If you’re a CIO worried about BYOD, then you’ve likely had a conversation with or at least heard of AirWatch and its mobile device management solutions for healthcare. Their booth at HIMSS was hard to miss and always busy, reflecting the fact that their solutions – no matter what industry you’re in – are here to stay with good reason.

I’d be remiss if I didn’t mention the other healthcare-related innovators within TAG’s Top 40:

Homegrown Health IT Innovation Takes Center Stage

Posted on November 29, 2012 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

I’ve had the good fortune over the last few months to be involved in the marketing efforts surrounding the Health IT Leadership Summit happening next week at the Fox Theatre in my hometown of Atlanta. A joint effort of the Technology Association of Georgia’s (TAG’s) Health Society, the Metro Atlanta Chamber of Commerce and the Georgia Department of Economic Development, the annual event does a wonderful job of spotlighting the strides Georgia is making in healthcare IT, both on the provider and vendor sides.

I’m particularly excited to learn more about the four finalists of the Intel Innovation Award, which will be presented to the winner at the summit. I think it’s no coincidence that Solo Health, last year’s winner, has seen a number of newsworthy business developments happen since accepting the award in the Fox’s Egyptian Ballroom last November.

I thought I’d share a brief synopsis of the finalists (courtesy of their respective websites), and then take bets on who will take home bragging rights!

AirWatch (@airwatchMDM)
“AirWatch is the leader in enterprise-grade Mobile Device Management, Mobile Application Management and Mobile Content Management solutions designed to simplify mobility. More than 4,700 customers across the world trust AirWatch to manage their most valuable assets: their mobile devices, including the apps and content on those devices. Our solutions are comprehensive, built on a powerful yet easy to use platform by leaders in the mobile space.”

In a word, it’s all about security in healthcare right now, as iPad minis, iPhone 5s and yes, even a new Blackberry or two make physicians that much more likely to join the BYOD movement. AirWatch is certainly in the game at an opportune time.

CardioMEMS (@cardioMEMS)
“CardioMEMS is a medical device company that has developed and is commercializing a proprietary wireless sensing and communication technology for the human body. Our technology platform is designed to improve the management of severe chronic cardiovascular diseases such as heart failure and aneurysms. Our miniature wireless sensors can be implanted using minimally invasive techniques and transmit cardiac output, blood pressure and heart rate data that are critical to the management of patients. Due to their small size, durability, and lack of wires and batteries, our sensors are designed to be permanently implanted into the cardiovascular system. Using radiofrequency, or RF, energy, our sensors transmit real-time data to an external electronics module, which then communicates this information to the patient’s physician.”

I first came across this company nearly two years ago, when I heard founder Jay Yadav, M.D., speak at a TAG luncheon, and I’ll be eager to see how their technology has evolved since then. From an EMR perspective, I’m especially interested in where the real-time data goes when a physician receives it. Is it fed into an EMR, perhaps? I’m taking a field trip to the CardioMEMS office next week, so hopefully I’ll find out. I’d also like to get their thoughts on the FDA’s move to regulate mobile health apps, which I assume will impact them in some tangential way.

Cooleaf (@cooleafhealth)
“Cooleaf is the easiest way to enroll in classes and programs for your health while earning rewards. Our mission is to harness the power of classes and programs to enhance the well being of the planet. We founded Cooleaf on the following principles:

  • There is no “one size fits all” solution in health and wellness
  • Living a healthy life should be easy
  • If you live a healthy life, you should be rewarded
  • If you live a healthy life and get rewarded, you should own those rewards
  • If you’re guided by experts face-to-face, you’re more likely to achieve your health goals (and enjoy yourself)”

Certainly the most consumer-oriented of the bunch, the Cooleaf website seems like a great way to get employees engaged in wellness initiatives. I wouldn’t be surprised if a few payers start sniffing around as its user base grows, and resource database moves beyond Atlanta-based locales.

Monocle Health (@monoclehealth)
“Monocle Health Data is the only company solely dedicated to providing independent, unbiased healthcare provider ratings and rankings based on both price and quality, for both episodic care and chronic illnesses.

Monocle’s tools – price rankings, quality ratings and analytics-based reporting – are the foundation of true healthcare price and quality transparency.”

As a patient – especially one who is in need of new family physicians – I am especially interested in transparency. How do the doctors in my area stack up against each other when it comes to patient satisfaction, quality and what my hard-earned dollars will get me? As patient engagement efforts continue to take off, so too I think will provider comparison tools such as this.

Only time will tell which of these Atlanta-based companies will win. I’ll follow up in a subsequent post with the victor’s details, and future plans for continuing to change the landscape of healthcare IT.