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Engagement via EMRs, CRMs and State Fairs

Posted on September 12, 2013 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

Do Your Bottom Line a Favor – Don’t Ignore Social Media
Following up on last week’s post, I’ll give some airtime to a new development from athenahealth, which in my mind further connects the dots between Stage 2 Meaningful Use and social media. The company recently announced that it will now offer Demandforce automated marketing, communication, and reputation building software as part of the athenahealth Marketplace. “Social media has clearly arrived and is not going away. The fact is that our patients are on these platforms with or without us and there’s incredible value in being able to connect with them online,” said Anthony Cerullo, Founders Family Medicine and Urgent Care, in a press release announcing the new offering. “Navigating the waters of patient engagement is challenging in traditional settings, let alone the world of social platforms.”

While he doesn’t mention Meaningful Use specifically, I get the impression that social media is a component of the patient engagement efforts his practice has adopted. A reader’s comment on my last blog post took me to task for assuming providers can even find the time to partake in social networking on behalf of their practice. They lamented that it’s just one more thing to do in a provider’s already too-busy day, and often doesn’t warrant attention because there is no definable ROI.

When a company like athenahealth decides to offer a service like Demandforce, it makes me think that providers might end up shooting themselves in the foot if they willfully ignore the brand reputation opportunities social networking can bring. I’d love to hear more opinions on this in the comments below.

I’m a Consumer. Engage Me!
The North Georgia State Fair will soon open its gates, and while I don’t have plans to attend this year, I wonder if payers in the Peach State would do well to follow in the footsteps of Blue Cross and Blue Shield of Minnesota, which handed out 4,000+ vouchers for free e-visits with providers at the Minnesota state fair. I’m a big fan of engaging with consumers where they already are, rather than taking them/us out of comfort zones in order to gain our business.

flyer

That being said, I feel like my local health system, WellStar, missed out on a great marketing opportunity with their recent mailer for the semi-new urgent care center. I would tape this to my fridge if it offered a $10 discount on my next visit. What consumer doesn’t like saving money, especially when it comes to unanticipated visits to the doctor?

Intuit Plans to Sell Intuit Health Group

Posted on July 3, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I was really intrigued by the news today that Intuit was planning to sell off Intuit Health Group. Intuit had been making some big purchases in healthcare, so it’s amazing to see them doing an about face. Here’s an excerpt from their press release about the change of strategy:

“These decisions are the remaining foundational pieces that focus our organization on our biggest opportunities as we execute our global connected services strategy,” said Brad Smith, Intuit president and chief executive officer. “We’ve evolved from a portfolio of business units to an ecosystem of products and services with unique interdependencies. Working together, these assets create amazing opportunities to solve important customer problems while building durable competitive advantage.”

And here’s an excerpt that discusses their plans for the Intuit Health Group:

Intuit also plans to sell the Intuit Health Group. While Intuit had considered healthcare a potential growth opportunity, structural shifts in the market have evolved in such a way that the business no longer fits within the refocused strategy, Smith said. The Intuit Health assets will be a better fit for an organization with a stronger focus on the healthcare industry.

This announcement is also interesting in light of the recent announcement from Kareo that they’d partnered with an Intuit company DemandForce. It seems that Intuit will still have a healthcare presence, but only when their product works across all industries. This is actually my concern for the Kareo and DemandForce partnership. I think that DemandForce will likely be overwhelming for many practices. Plus, many will wonder why DemandForce has features that don’t make sense for healthcare. Yes, we’re a little particular in healthcare, aren’t we? Kareo says they have 20,000 medical providers, so they’ll realize pretty quickly if practices like DemandForce or not.

I’ll be interested to see which company purchases the Intuit Health Group. There are probably a lot of companies that would love it, but I’m not sure if Intuit’s going to be willing to offer a great price.