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Digital Health Venture Snags $10M Investment After Buzzword Upgrade

Posted on November 7, 2017 I Written By

Anne Zieger is veteran healthcare consultant and analyst with 20 years of industry experience. Zieger formerly served as editor-in-chief of and her commentaries have appeared in dozens of international business publications, including Forbes, Business Week and Information Week. She has also contributed content to hundreds of healthcare and health IT organizations, including several Fortune 500 companies. Contact her at @ziegerhealth on Twitter or visit her site at Zieger Healthcare.

Melon Springs, FL – In a deal observers are calling “disruptive,” “groundbreaking” and “lemon-scented,” high-profile wellness startup ICanHazHealth has closed a $10 million investment round on the heels of its recent buzzword upgrade.

Investors participating in ICanHazHealth’s Series B round include Bracelet Capital, Two Right Thumbs LLC and Window Dressing Digital. Few details of the agreements were disclosed, though Bracelet’s Jared Spoon-Monicker told Wired that its investment contract included an agreement to provide buzzword platform to its other portfolio companies. “We’re calling it ‘BaaS’ — buzzwords-as-a service,” said Spoon-Monicker, an early backer of exaggeration engine JIVETalk. “It will be the Uber of monetizing incremental marketing hyperbole.”

Launched in 2010 to tap the emerging market for digital health investment catchwords, the vendor’s BLOviATE platform offers both employer-and consumer-compatible content libraries. “Today, it’s not enough for consumers to use digital health buzzwords,” said ICHH founder P. Foster Bellbottom. “If we want to improve outcomes, we need to increase their level of buzzword engagement.”

The latest iteration of ICHH’s enterprise jargon platform, BLOviATE nACTION, now offers modules supporting several functional areas, including bragging, wishful thinking, puffery, exaggeration, self-deception, embellishment, and hyperbole.

Hospitals and health systems can also opt for a 10-year buzzword maintenance contract which supports BLOviATE deployment over existing SLANG and LinGO databases. However, ICHH won’t be offering distortion upgrades for BLOviATE past 2020, so after that point facilities will need to do their own grandiloquence support.

When asked what they thought of the emerging doubletalk startup’s prospects, analysts noted that ICHH faces several competitors with well-established client bases. Many pointed to iNtercAP, iNc., a niche buzzword developer specializing in novel tech company names, whose customers include Hangzhou No Trouble Looking for Trouble Internet Technologies (usually referred to as HNTLFTIT for short) and connected health giant Slippers and Sonograms.

“The issue is not whether there’s enough demand to support a bunch of balderdash startups,” said Warren Wallaby, head of the braggadocio research consulting firm the Seesaw Group. “At the moment there’s definitely a market for a range of bravado solutions.” The thing is, there’s no guarantee that the buzzword market won’t go soft at some point. “Health IT buyers have to be ruthless,” Wallaby says. “The day CIOs can get the same results from a few white lies and a little dissembling, these startups will be out of business.”

Note: This is a parody for those so inundated by buzzwords that it’s hard to tell.

Digital Health Investment Year in Review

Posted on January 2, 2012 I Written By

John Lynn is the Founder of the blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of and John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

The people at Rock Health have put together a great little slide presentation taking a look at some of the major investment that’s been happening in health IT startup companies in 2011. Check it out below.

Lots of really interesting movement in this area including some major EHR software companies getting a bunch of money. I’m personally looking for some health IT startups that are looking for funding in the next 6 months. So, if you’re a startup company in the healthcare space, I’d love to hear from you. I’m not going to be investing myself, but I’m working on something that will interest health IT startups.

The best part of this slide presentation is that I think we’re just getting started in health IT investment. Digital health investment is going to be even bigger in 2012.