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Extormity Provides Clients with Apology Letter Template and Slide Deck

Posted on May 21, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Yes, that’s right. Extormity is back with another great Extormity alert. You’ll enjoy this one if you live in the EMR world like I do.

As its clients experience the Extormity Brand Promise (Expensive, Exasperating, Exhausting) during implementation and its painful aftermath, they are learning that this advertising tagline translates to a depleted balance sheet and the need to make painful cuts. Recognizing this is new territory for many of its customers, the gargantuan health IT vendor has prepared glossy material to help jittery hospital CEOs and practice administrators justify reductions in force, address angry employees and shareholders and cling to their jobs.

“We are up front with our clients about the fact that installing Extormity will force them to decrease patient volumes,” said Extormity CEO Brantley Whittington. “What most of them fail to grasp is the downstream consequences of our painful implementation process – sustained revenue loss, clinician and support staff disdain, our lack of functionality for charge capture, and a pervasive sense of malaise and hopelessness that clouds operations.”

“In response, our marketing and legal teams collaborated to develop an ‘apology tour’ kit that includes stakeholder presentation material, a letter to employees that creatively explains austerity measures including layoffs and the cancellation of incentive compensation, and a video that creates the impression that one day, all of this will be worth it as evidenced by the smiles of actors portraying patients only too happy to have a central line,” added Whittington.

Whittington went on to explain that developing this project was a real challenge for Extormity and underscores the company’s support for healthcare executives who sign open-ended contracts. “Thanks to our 3X squared program, most of our clients end up paying at least three times the budget estimates in our SOWs in addition to all the ancillary fees we tack on,” said Whittington. “Thanks to this and other Extormity innovations, we have experienced growth every year, quarter, month and day since we launched the company. Having never experienced financial hardship, it took real effort for us to empathize with our clients and create the content for this program.”

About Extormity

Extormity is an electronic health records mega-corporation dedicated to offering highly proprietary, difficult to customize and prohibitively expensive healthcare IT solutions. Our flagship product, the Extormity EMR Software Suite, was recently voted “Most Complex” by readers of a leading healthcare industry publication. Learn more at www.extormity.com

Extormity Announces Oh Well Initiative, Plans to Interoperate with Itself

Posted on March 18, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

The great people at Extormity have put out another great announcement (embedded below). They’re really taking healthcare interoperability to a new level with their ability to share health records at “distances up to 65 feet.” The satire is terrible since there are still many EHR vendors that can’t share data even that far.

Enjoy the great write up!

Extormity Announces Oh Well Initiative, Plans to Interoperate with Itself

On the heels of the HIMSS conference, electronic health record vendor Extormity today announced that it will begin making its own solutions interoperable as part of what calls its Oh Well effort.

“It has become increasingly clear that interoperability is a buzzword we must pay attention to,” said Extormity CEO Brantley Whittington from a corporate planning retreat in Monaco. “Our attitude is ‘Oh Well’ we clearly have to make a token gesture, so we are planning to make every Extormity application interoperable at distances up to 65 feet.”

“What separates this initiative from other relatively banal announcements we have made in the past is the fact that this level of interoperability will no longer require complex and time-consuming integration,” added Whittington. “The only customer requirement is a sizable check.”

Extormity also announced that it has reserved more than 50 percent of the exhibit space for HIMSS14 in Orlando. “In the past, we have been low key at HIMSS, preferring to host lavish off-site parties,” said Whittington. “Next year, we are doing an about face and we plan to own the conference. As attendees enter our booth, they will find themselves trapped in a maze that is all but impossible to escape without signing an agreement. However, there will be jumbo shrimp, cocktails and constant entertainment by 80’s arena bands with at least one original member.”

About Extormity

Extormity is an electronic health records mega-corporation dedicated to offering highly proprietary, difficult to customize and prohibitively expensive healthcare IT solutions. Our flagship product, the Extormity EMR Software Suite, was recently voted “Most Complex” by readers of a leading healthcare industry publication. Learn more at www.extormity.com

Extormity Touts Customer Dissatisfaction, EHR Switching Statistics

Posted on February 27, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I guess I really should post this Extormity press release to my EMR, EHR and Health IT News site (where you’ll find all the various press releases that are coming our before, during, and after HIMSS), but this is so much more than news. For those not familiar with Extormity, it’s kind of “The Onion” of Healthcare IT. A fictitious company that highlights many of the absurdities in the healthcare IT and EHR world. Although, the irony is how well they mix the reality with the absurdities.

Without further ado, the latest Extormity News which just hit my email inbox:

Electronic health record vendor Extormity today announced that nearly 75 percent of its existing customer base reports being dissatisfied, extremely dissatisfied or contemplating suicide based on the decision to implement the Extormity EHR solution. Further, Extormity expects nearly 40 percent of its clients to de-install their solution in 2013 and switch to another vendor.

Citing a recent study which indicated that nearly 20 percent of EHR users could be switching out their first choice EHR this year, Extormity CEO Brantley Whittington stated “We are ecstatic that unhappiness levels among our clients clearly outpaces the industry average.”

“Even as analysts are expressing concern with these statistics, these findings have generated incredible buzz about Extormity – resulting in a disproportionate share of media attention,” added Whittington. “Better yet, the focus on dissatisfaction levels has obscured questionable financial dealings, several catastrophic medical errors linked to flawed clinical decision support algorithms, and more breaches than you can shake a stick at.”

While the projected de-conversion rate could be considered alarming, Extormity officials remain bullish on the company’s future. “While much of our installed base is fleeing the good ship Extormity, we are winning new clients at a record pace as providers head for the exits with other vendors who also made expensive empty promises,” added Whittington. “When one considers early termination penalties, exorbitant costs for data conversion and the steep hourly rates we charge clients who are transitioning away from our EHR, we expect record profits which will fund the construction of our new corporate headquarters.”

About Extormity

Extormity is an electronic health records mega-corporation dedicated to offering highly proprietary, difficult to customize and prohibitively expensive healthcare IT solutions. Our flagship product, the Extormity EMR Software Suite, was recently voted “Most Complex” by readers of a leading healthcare industry publication. Learn more at www.extormity.com

EMR Parody Reveals Backers, Makes Serious Points

Posted on February 23, 2011 I Written By

Katherine Rourke is a healthcare journalist who has written about the industry for 30 years. Her work has appeared in all of the leading healthcare industry publications, and she's served as editor in chief of several healthcare B2B sites.

For those who haven’t been following the story of Extormity, a fictional EMR parodying the sprawling, difficult-to-integrate EMRs used by large enterprises, you’ve missed a treat.

Extormity, whose tagline is “Expensive, Exasperating, Exhausting,” proudly boasts that it was accredited by standards body SEEDIE, the Society for Exorbitantly Expensive and Difficult to Implement EHRs.  The company, they’ll have you know, chose its name because its products are at “the confluence of extortion and conformity.”

For quite a long time — as I recall, at least two years — the people behind this sophisticated mockery of big, pompous EMR players have written reams of extremely funny, but telling, material worth of The Onion or The Daily Show for their Web site.

They also churned out a laugh-out-loud series of fake press releases which helped to build their loyal following. (I think my favorites were “Posting as Guam, Extormity Snags ARRA HIE Grant,” and “SEEDIE Announces ARRA Acronym Certification Program.”)

Though the parody got quite a lot of attention, the companies behind it refused to reveal their identities throughout the entire charade.

Now, in a release premiered at HIMSS (of course), the anonymous players have identified themselves (Check out how EMR and HIPAA broke the Extormity news before the press conference):  they’re NoMoreClipboard.com and MIE- Medical Informatics Engineering.

Of course, when the two companies issued a real press release unveiling their true identities, they did some selling, making comparisons between the ponderous Extormity and their real, lightweight, Web-based product. But hey, after years of entertainment, I was very ready to listen.

I take my hat off to the creative, hugely funny people behind Extormity and SEEDIE, and encourage them to continue with their barbed critique of clumsy EHRs.  Hopefully, encouraged by their advice, no one will have to call their new “EHR Depression Hotline.” But you never know…

Extormity EHR Does It Again

Posted on April 12, 2010 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

One of the most entertaining things I’ve seen in the EMR industry in a while (the Meaningful Use rap gives it a run for the money) is the Extormity EHR website. Here’s a couple excerpts from their latest email alert:

“With all the hubbub about SaaS model EMRs, we elected to continue our track record of unexpected innovation and launch a SaSS, or Software as Scented Server, architecture,” stated Extormity CEO Brantley Whittington. “This is more than just a bolted on aromatherapy device, as our SaSS offering is fully integrated with the EHR utilizing a modified HL7 interface.”

According to Whittington, the Extormity SaSS platform will cost $43,900. “As luck would have it, the cost for this is just under the $44,000 available in stimulus funding for physicians who demonstrate meaningful use. Of course, aroma cartridges will be sold separately, and practices will be charged a ‘per whiff’ fee each time a smell is emitted.”

Got to love Extormity. The good news is that they’re “SEEDIE Certified” for all those looking for a certified EHR. They might want to work on their company tagline, “Extormity. Expensive, Exasperating, Exhausting.” lol

If that wasn’t entertaining enough, go and check out some other Extormity EHR news. Although, I will say that Extormity really could use a blog on their site. Would really help them better communicate their message.