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Extormity Provides Clients with Apology Letter Template and Slide Deck

Posted on May 21, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Yes, that’s right. Extormity is back with another great Extormity alert. You’ll enjoy this one if you live in the EMR world like I do.

As its clients experience the Extormity Brand Promise (Expensive, Exasperating, Exhausting) during implementation and its painful aftermath, they are learning that this advertising tagline translates to a depleted balance sheet and the need to make painful cuts. Recognizing this is new territory for many of its customers, the gargantuan health IT vendor has prepared glossy material to help jittery hospital CEOs and practice administrators justify reductions in force, address angry employees and shareholders and cling to their jobs.

“We are up front with our clients about the fact that installing Extormity will force them to decrease patient volumes,” said Extormity CEO Brantley Whittington. “What most of them fail to grasp is the downstream consequences of our painful implementation process – sustained revenue loss, clinician and support staff disdain, our lack of functionality for charge capture, and a pervasive sense of malaise and hopelessness that clouds operations.”

“In response, our marketing and legal teams collaborated to develop an ‘apology tour’ kit that includes stakeholder presentation material, a letter to employees that creatively explains austerity measures including layoffs and the cancellation of incentive compensation, and a video that creates the impression that one day, all of this will be worth it as evidenced by the smiles of actors portraying patients only too happy to have a central line,” added Whittington.

Whittington went on to explain that developing this project was a real challenge for Extormity and underscores the company’s support for healthcare executives who sign open-ended contracts. “Thanks to our 3X squared program, most of our clients end up paying at least three times the budget estimates in our SOWs in addition to all the ancillary fees we tack on,” said Whittington. “Thanks to this and other Extormity innovations, we have experienced growth every year, quarter, month and day since we launched the company. Having never experienced financial hardship, it took real effort for us to empathize with our clients and create the content for this program.”

About Extormity

Extormity is an electronic health records mega-corporation dedicated to offering highly proprietary, difficult to customize and prohibitively expensive healthcare IT solutions. Our flagship product, the Extormity EMR Software Suite, was recently voted “Most Complex” by readers of a leading healthcare industry publication. Learn more at www.extormity.com

Extormity EHR Does It Again

Posted on April 12, 2010 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

One of the most entertaining things I’ve seen in the EMR industry in a while (the Meaningful Use rap gives it a run for the money) is the Extormity EHR website. Here’s a couple excerpts from their latest email alert:

“With all the hubbub about SaaS model EMRs, we elected to continue our track record of unexpected innovation and launch a SaSS, or Software as Scented Server, architecture,” stated Extormity CEO Brantley Whittington. “This is more than just a bolted on aromatherapy device, as our SaSS offering is fully integrated with the EHR utilizing a modified HL7 interface.”

According to Whittington, the Extormity SaSS platform will cost $43,900. “As luck would have it, the cost for this is just under the $44,000 available in stimulus funding for physicians who demonstrate meaningful use. Of course, aroma cartridges will be sold separately, and practices will be charged a ‘per whiff’ fee each time a smell is emitted.”

Got to love Extormity. The good news is that they’re “SEEDIE Certified” for all those looking for a certified EHR. They might want to work on their company tagline, “Extormity. Expensive, Exasperating, Exhausting.” lol

If that wasn’t entertaining enough, go and check out some other Extormity EHR news. Although, I will say that Extormity really could use a blog on their site. Would really help them better communicate their message.