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Pinteresting EMR Thoughts

Posted on April 30, 2012 I Written By

Priya Ramachandran is a Maryland based freelance writer. In a former life, she wrote software code and managed Sarbanes Oxley related audits for IT departments. She now enjoys writing about healthcare, science and technology.

I heard about Pinterest maybe a couple of months ago and if my slow uptake of Facebook is any indication, I have a good two years to go before I add another website to the pantheon of websites I must check daily.

However some early adopters are already talking of how the healthcare world can make use of this site. I came across one such article today via the Healthworks Collective site where Mike Wilton shows us a bunch of different healthcare related Pinterest uses. Some doctors or hospitals are using Pinterest to market their services, one hospital is using Pinterest to request donations for children, yet others are targeting certain demographics (parents, cancer patients) by becoming their go-to resources on some topics.

Since I’ve sworn fealty to all things EMR, I went searching for EMR related boards on Pinterest, and I must say I was underwhelmed. I did come across one slightly interesting one called Healthcare Infofraphics that was the source of the widely pinned Top20 EMR Softwares pie-graph. You can also find other Healthcare IT Infographics.

I know if you’re related to EMRs, a) your world isn’t as interesting or visual as say cupcakes, or quilts b) Pinterest is relatively new (hell, you can’t just sign up, you need an invite to register). But, seriously, do you think people are going to find screenshots of your software interesting enough to pin to their boards and share with others? And yeah, don’t bother scanning the tri-fold handout that you shoved into people’s hands at the last tradeshow. It might have worked great on paper but it looks cluttered and unimaginative on Pinterest.

I’m going to offer some tips here for anyone with any Pinterest interest, but more so for EMR vendors:
– it’s still early days. If you’re not on Pinterest and none of your nearest competitors are there too, maybe you can increase your cool cache instantly by signing up and creating a much viewed board.
– Make us see things. Instead of reams of text, maybe we need one pic of a happy client, a speech bubble and a super short compliment.
– Play to Pinterest. It’s a highly visual site. So what works for you on FB or Twitter might not work for you here.
– Approach it sideways. Yes, you want to sell your product and make money. But if you answer questions that your target demographic typically asks, your content will probably get pinned a lot more.

– don’t be square
. Dare to do something out of the box. I would prefer my cartoon strip slightly funnier but I give Dell props for this attempt at making an unboring visual about EMRs.

Or maybe you should wait out. Pinterest has a lot of buzz. But so did Myspace and Foursquare. I even wrote a cringe-inducing article on Foursquare back in the day.

$5 million for a PMS and Revenue Cycle Management

Posted on October 13, 2010 I Written By

John Lynn is the Founder of the blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of and John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I’d been meaning to post this for a while. It’s the news that the company CareCloud got a $5 million round of financing after their initial $2.3 million round of financing. Here’s the description of Care Cloud from the Techcrunch post:

A cloud-based app suite, CareCloud attempts to modernize the process of being a healthcare provider; physicians can use CareCloud’s web-based apps to streamline the managing of their businesses as well as collaborate with other doctors in the CareCloud’s healthcare provider social network.

The interesting part of this to me is that when I visited the CareCloud website it seems that they are basically a PMS and Revenue Cycle Management company. That seems like a lot of funding for such a niche.

The website does mention the healthcare provider social network which kind of sounds like a health information exchange, but really doesn’t give any details of how CareCloud plans to connect all these doctors together. Plus, without an EHR software or connections to other EHR software, what information are they planning to share?

I guess I’m still trying to get the vision of what $2.3 million was spent on initially and where they plan on spending the next $5 million. That’s a lot of cash if they’re just going to be a PMS and Revenue Cycle Management company. Of course, maybe they just need to spend some of that $5 million and update their website to portray what they’re really trying to do.