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5 Health IT Marketing Resources You Didn’t Know You Needed – #HITMC

Posted on April 9, 2014 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

The inaugural Healthcare IT Marketing and PR Conference concluded with tears of gratitude, many tweets of thanks and too many takeaways to list here. (I suggest you check out the #HITMC tweet stream before it disappears, or watch the recorded sessions, which will soon be available via the conference website.) I will take a moment to highlight several marketing resources and tools that I heard about from attendees and speakers – services and solutions actual HIT marketing professionals rely on to more easily create engaging campaigns that connect with prospects and customers on a Human2Human level.
Don’t know who Matt Cutts is? Neither did I until I attended Kristine Schachinger’s session on the realities and myths of SEO. Cutts is the man at Google who can make or break a website’s Google rankings. Officially, he is head of Google’s webspam team. No matter how you refer to him, he’s certainly worth paying attention to, especially if SEO is your thing. The folks behind provide easy to understand interpretations of Cutts’s videos, which he produces prolifically to help “struggling site owners understand their site in search.”

Smartsheets seem to be about helping users better manage workflows via online tools that allow you to “assign tasks, attach files, share sheets, view timelines, set alerts, create rollups and go mobile.” It features specific marketing templates for event marketing, campaign tracking and product launches. I’m not quite sure how it works, only that it came highly recommended from the HITMC community. I also found this article from my local paper on the way Northeast Georgia Medical Center’s paramedics and cardiologists have used Smartsheets to improve cardiac care.


Whiteboard Animated Videos from
One attendee recommended Jill Addison as her go to source for high quality yet cost-effective animated whiteboard videos.

Abukai provides a free service that lets you snap photos of your receipts with your phone, and then automatically dump them into an expense report – perfect for healthcare IT marketers on the go.

Do you have any idea how laborious it is to transcribe a phone interview? It’s extremely time consuming, and can often cost big bucks to outsource. Imagine my pleasant surprise when someone mentioned, which provides transcription services at $1 a minute. That is incredibly inexpensive, and worth its weight in gold if you’re in a time crunch.


The Health IT Marketing and PR Community on LinkedIn
“A community of health IT marketing and healthcare IT PR professionals. First started after the inaugural Health IT Marketing and PR Conference as a place to collaborate with colleagues across the health IT marketing & PR community, but welcome to anyone interesting in healthcare IT marketing and PR.” This should serve as a great resource, and I’ve already submitted a discussion around a question I didn’t get a chance to ask panelists from Agency Ten22.


DrChrono EMR Raises $2.8 million and Has 15,000 Registered Providers

Posted on January 30, 2012 I Written By

John Lynn is the Founder of the blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of and John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

A few days ago the news came out that Y Combinator startup company DrChrono has raised another $2.8 million in funding. Here’s the summary from Techcrunch:

Drchrono, a startup that simplifies the professional lives of doctors by bringing electronic health records and much more to the iPad, has raised $2.8 million in funding led by Yuri Milner, with Google’s Matt Cutts and other investors participating. The startup had previously raised $1.3 million in seed funding from Milner, General Catalyst, Charles River Ventures, 500 Startups, Gmail creator and FriendFeed cofounder Paul Buchheit, Cutts, and the Start Fund.

It’s an interesting mix of people that are funding DrChrono. Matt Cutts interests me a bunch since he works on the search engine team at Google in charge of Spam. Obviously, this is a quite different space.

The most interesting information in the Techcrunch article is the number of providers and patients that DrChrono has in its system.

The company also announced it now has more than 15,000 registered providers, and more than 400,000 patients using the drchrono platform.

Of course, we know how EMR companies are with these numbers. It’s one thing to have a registered provider and it’s quite another to have them actually using the EHR software. Also, I can’t help but wonder if the 400,000 patients includes imports of a physicians past patients. I’d love to hear some real numbers. For example, how many daily active users (doctors) do they have using their iPad EHR?

I also find it interesting that DrChrono has only taken $4.1 million in funding versus funding like CareCloud’s $27.3 million and Practice Fusion’s $38 million. Seems like DrChrono has chosen the much more conservative EHR software route as opposed to the more ambitious healthcare platform route that the others are working on.