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PotikDok Raises $1.3 million, 23andMe Acquires CureTogether, and Merkle Acquires 5th Finger

Posted on July 20, 2012 I Written By

Katie Clark is originally from Colorado and currently lives in Utah with her husband and son. She writes primarily for Smart Phone Health Care, but contributes to several Health Care Scene blogs, including EMR Thoughts, EMR and EHR, and EMR and HIPAA. She enjoys learning about Health IT and mHealth, and finding ways to improve her own health along the way.


A startup from Silicon Valley, PokitDok, has recently raised $1.3 million in seed round funding. Pokitdok is a health and wellness startup that “aims to provide its members with the information and resources they need to make the very best health and wellness related decisions for themselves and their families.

Among investors in Pokitdok were Charles River Ventures and the Ballast Fund. PokitDok is currently in private beta and will be launched nationally on July 17th. The company connects users with with other users and professionals, and discount services can be purchased for certain providers through PokitDok.


5th Finger, a mobile marketing and mobile health vendor, who had numerous clients such as Safeway and Pfizer, was recently acquired by a customer relations management company, Merkle. According to Mobi Health News, the acquistion occured for an undisclosed amount.

5th Finger is well-known for developing Pfizer’s text message vaccine adherence program back in 2011 which sent vaccine reminders, education, and health care information to parents. It has also developed an app for Medtronic, and the company focuses on “medication adherence, health tracking, wellness education, engagement, gamification, and sales support functions.”

23andMe, the startup that invented the “Personal Genome Service” and has the goal of “becoming the go-to resource for personal genetic information, has acquired CureTogether, a similar startup. CureTogether helps its users “create their own research studies, learn about their health, and connect with experts and others who suffer from similar conditions” by providing them with the necessary tools.

From CureTogether, its founders, Daniel Reda and Alexandra Carmichael, will become a part of the 23andMe team. 23andMe will receive many new resources as a result of this acquisition. 23andMe currently has $53 million in fundings and this acquisition appears to be another step in the right direction.

Thank you to for putting together a list of fundings and acquisitions each week. Be sure to check out their weekly newsletter!

Mobile Makes the Difference in Emergencies … or on Vacation

Posted on August 3, 2011 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

My family and I have escaped this week to our favorite vacation destination, Pensacola Beach. And so I sit here writing in the cozy confines of the condo that we call home for close to a week nearly every summer. I gave barely a thought to how I was going to transmit this blog to the servers while here. As it turns out, there is no WiFi, which means I’m relying on my iPhone to do a bit of online research, my laptop for Word, and the hotel across the street’s business center with which to cobble it all together.

My connectivity issues pale, of course, in comparison to those of providers working outside of their hospital’s four walls – be it in emergency situations such as the aftermath of a hurricanes like Ivan and Dennis, which hit Pensacola back in 2004 and 2005, respectively, or as part of a routine provider/patient encounter in telehealth programs. I wonder how providers at Pensacola’s Sacred Heart Hospital, where I was born (and no, I’m not telling you what year), handled patient care in the aftermath of Ivan, which devastated the town and outlying beach communities, and how mobile health solutions might better enable them should Mother Nature pay the same sort of visit today.

Well timed for this blog was the recent news that Epocrates has released the first phase of its EHR system, including an iPhone app, targeted to primary care practices with 10 physicians or less. The EHR, according to a recent report at, “is initially available as a Web-based SaaS product, includes patient encounter notes, electronic lab integration, e-prescribing and Epocrates’ flagship drug database.”

The iPhone version should be available in a few weeks, and is likely to include remote patient record look-up and schedule access, and e-prescribing. The iPad version, which is in development, will focus on point-of-care data capture. also reports that an Android app is in the works, but will be rolled out in later versions of the EHR.

It will be interesting to see if later versions also target larger physician practices, which would surely also benefit from mobile technology like this. Perhaps most interesting, at least to providers in places like Pensacola that see their fair share of hurricane-induced on-site emergency care, is that the Epocrates mobile EHR app will “be a native app and it will store patient data on the device,” according to the company, which means that “the device will not need a signal to access the EHR. Any new data will be synched with the record once the phone finds a signal.”

Hopefully that signal will not be as elusive in a community’s time of need as the WiFi seems to be at my vacation destination.

HIPAA and Mobile Health Applications

Posted on June 19, 2011 I Written By

John Lynn is the Founder of the blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of and John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I’m a really big fan of the mobi health news website. They do a really great job covering the mobile healthcare industry. Today someone pointed me to a series of articles they have going right now about HIPAA and mobile health applications.

These articles are being written by Adam H. Greene, JD, MPH who use to work at HHS and so he’s intimately familiar with the HIPAA laws. Here’s 2 articles that I’d consider must read articles for those that are interested in the HIPAA requirements for a mobile health app:

When HIPAA Applies to Mobile Applications
Mobile health: How to comply with HIPAA

The first article asks the question most mobile health developers ask, Whether HIPAA even applies to mobile health apps. The second one talks about how to comply if your mobile health app does require HIPAA compliance.

Very important steps if you’re working in the mHealth space.

Of course, if you’re doing a mobile health EMR app, you’re going to have to worry about HIPAA. Although, you should already be quite familiar with that.