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Pinteresting EMR Thoughts

Posted on April 30, 2012 I Written By

Priya Ramachandran is a Maryland based freelance writer. In a former life, she wrote software code and managed Sarbanes Oxley related audits for IT departments. She now enjoys writing about healthcare, science and technology.

I heard about Pinterest maybe a couple of months ago and if my slow uptake of Facebook is any indication, I have a good two years to go before I add another website to the pantheon of websites I must check daily.

However some early adopters are already talking of how the healthcare world can make use of this site. I came across one such article today via the Healthworks Collective site where Mike Wilton shows us a bunch of different healthcare related Pinterest uses. Some doctors or hospitals are using Pinterest to market their services, one hospital is using Pinterest to request donations for children, yet others are targeting certain demographics (parents, cancer patients) by becoming their go-to resources on some topics.

Since I’ve sworn fealty to all things EMR, I went searching for EMR related boards on Pinterest, and I must say I was underwhelmed. I did come across one slightly interesting one called Healthcare Infofraphics that was the source of the widely pinned Top20 EMR Softwares pie-graph. You can also find other Healthcare IT Infographics.

I know if you’re related to EMRs, a) your world isn’t as interesting or visual as say cupcakes, or quilts b) Pinterest is relatively new (hell, you can’t just sign up, you need an invite to register). But, seriously, do you think people are going to find screenshots of your software interesting enough to pin to their boards and share with others? And yeah, don’t bother scanning the tri-fold handout that you shoved into people’s hands at the last tradeshow. It might have worked great on paper but it looks cluttered and unimaginative on Pinterest.

I’m going to offer some tips here for anyone with any Pinterest interest, but more so for EMR vendors:
– it’s still early days. If you’re not on Pinterest and none of your nearest competitors are there too, maybe you can increase your cool cache instantly by signing up and creating a much viewed board.
– Make us see things. Instead of reams of text, maybe we need one pic of a happy client, a speech bubble and a super short compliment.
– Play to Pinterest. It’s a highly visual site. So what works for you on FB or Twitter might not work for you here.
– Approach it sideways. Yes, you want to sell your product and make money. But if you answer questions that your target demographic typically asks, your content will probably get pinned a lot more.

– don’t be square
. Dare to do something out of the box. I would prefer my cartoon strip slightly funnier but I give Dell props for this attempt at making an unboring visual about EMRs.

Or maybe you should wait out. Pinterest has a lot of buzz. But so did Myspace and Foursquare. I even wrote a cringe-inducing article on Foursquare back in the day.

Social Media Resources for Healthcare IT Job Seekers

Posted on March 28, 2012 I Written By

As Social Marketing Director at Billian, Jennifer Dennard is responsible for the continuing development and implementation of the company's social media strategies for Billian's HealthDATA and Porter Research. She is a regular contributor to a number of healthcare blogs and currently manages social marketing channels for the Health IT Leadership Summit and Technology Association of Georgia’s Health Society. You can find her on Twitter @JennDennard.

In my attempts to prepare for a panel discussion during last week’s TAG Health-sponsored HIT Job Fair, I corresponded with a number of you, dear readers, on how you and your colleagues have or are currently using social media in your job hunt. Thanks to everyone who shared their experiences, tips and tricks with me. I was able to relay some of it to the eager job seekers in the audience – many of whom were only vaguely aware of the potential social media can play in helping candidates: manage their personal brand and digital footprint; educate themselves on a particular niche as they transition from one industry into another; and of course, find job openings.

McKesson and Children's Healthcare of Atlanta were just a few of the employers at TAG Health's recent job fair.

The following is a list of resources that I didn’t have time to share during the job fair. Many of them come directly from the fingertips of readers.

* Social Networking for Career Success – great book – no matter what industry you’re in – by Miriam Salpeter of Keppie Careers. You can follow her on Twitter and learn more at her website,, which also includes a guide to Google+ in the books section.

* – a website devoted to Health IT Workforce Development in the Northwestern States, part of the Community College Consortia to Educate Health IT Professionals Program. It includes some great advice blogs by Health IT Talent Specialist Yvette Herrera-Greer, as well as a session from Matthew Youngquist of Career Horizons on using LinkedIn as an effective tool for job seekers in the Health IT sector. You can also join the organization’s group on LinkedIn – just search for NW Healthcare IT Workforce.

* the @HIMSSJobMine Twitter account is a great national resource, as is the @TAG_Health account if you’re in Georgia.

* Twitter hashtags you may want to consider paying attention to include #HealthIT, #Jobs, or the name of the company, technology or position you’re interested in, such as #CIO, #Allscripts, #Epic, #EHR, etc.

* Pinterest – yep, you read that right. I’d say it’s a little too early to tell whether it will be a valuable resource for folks in healthcare IT, but the recent Forbes article I came across on the subject is worth a look, especially if you’re already a fan of the new social media sight. (Side Note: You can Find Healthcare Scene and EHR Screenshots on Pinterest also)

* – a website devoted to helping people use social media to get jobs. Blogger Joshua Waldman is also the author of Job Searching with Social Media for Dummies.

Have additional resources and tips to add? Please share yours in the comments below.