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It’s Time To Work Together On Technology Research

Posted on September 12, 2018 I Written By

Anne Zieger is veteran healthcare consultant and analyst with 20 years of industry experience. Zieger formerly served as editor-in-chief of FierceHealthcare.com and her commentaries have appeared in dozens of international business publications, including Forbes, Business Week and Information Week. She has also contributed content to hundreds of healthcare and health IT organizations, including several Fortune 500 companies. Contact her at @ziegerhealth on Twitter or visit her site at Zieger Healthcare.

Bloggers like myself see a lot of data on the uptake of emerging technologies. My biggest sources are market research firms, which typically provide the 10,000-foot view of the technology landscape and broad changes the new toys might work in the healthcare industry. I also get a chance to read some great academic research, primarily papers focused on niche issues within a subset of health IT.

I’m always curious to see which new technologies and applications are rising to the top, and I’m also intrigued by developments in emerging sub-disciplines such as blockchain for patient data security.

However, I’d argue that if we’re going to take the next hill, health IT players need to balance research on long-term adoption trends with a better understanding of how clinicians actually use new technologies. Currently, we veer between the micro and macro view without looking at trends in a practical manner.

Let’s consider the following information I gathered from a recent report from market research firm Reaction Data.   According to the report, which tabulated responses from a survey of about 100 healthcare leaders, five technologies seem to top the charts as being set to work changes in healthcare.

The list is topped by telemedicine, which was cited by 29% of respondents, followed by artificial intelligence (20%), interoperability (15%), data analytics (13%) and mobile data (11%).

While this data may be useful to leaders of large organizations in making mid- to long-range plans, it doesn’t offer a lot of direction as to how clinicians will actually use the stuff. This may not be a fatal flaw, as it is important to have some idea what trends are headed, but it doesn’t do much to help with tactical planning.

On the flip side, consider a paper recently published by a researcher with Google Brain, the AI team within Google. The paper, by Google software engineer Peter Lui, describes a scheme in which providers could use AI technology to speed their patient documentation process.

Lui’s paper describes how AI might predict what a clinician will say in patient notes by digging into the content of prior notes on that patient. This would allow it to help doctors compose current notes on the fly.  While Lui seems to have found a way to make this work in principle, it’s still not clear how effective his scheme would be if put into day-to-day use.

I’m well aware that figuring out how to solve a problem is the work of vendors more than researchers. I also know that vendors may not be suited to look at the big picture in the way of outside market researcher firms can, or to conduct the kind of small studies the fuel academic research.

However, I think we’re at a moment in health IT that demands high-level research collaboration between all of the stakeholders involved.  I truly hate the word “disruptive” by this point, but I wouldn’t know how else to describe options like blockchain or AI. It’s worth breaking down a bunch of silos to make all of these exciting new pieces fit together.

Medical Groups Adopting Telehealth, But Cautiously

Posted on February 5, 2018 I Written By

Anne Zieger is veteran healthcare consultant and analyst with 20 years of industry experience. Zieger formerly served as editor-in-chief of FierceHealthcare.com and her commentaries have appeared in dozens of international business publications, including Forbes, Business Week and Information Week. She has also contributed content to hundreds of healthcare and health IT organizations, including several Fortune 500 companies. Contact her at @ziegerhealth on Twitter or visit her site at Zieger Healthcare.

Telehealth has gone from a neat idea to an accepted part of the spectrum of care. However, it’s largely been hospitals, not doctors, which have dived into telemedicine wholeheartedly

Recent data suggests that while doctors are gradually adopting telecare, they have many reservations about doing so. A study published last year by Reaction Data found that while 68% of physicians said they were in favor of telemedicine, most were using it only in special situations such as reaching patients in rural areas, visit follow-ups and managing specific patient populations.

A new survey by the Medical Group Management Association has reached a similar conclusion. In a poll conducted last month by the trade group, the MGMA found medical practices’ approaches to telemedicine have changed only marginally since January of last year.

In this year’s Stat poll, which had 1,292 respondents, 26% of respondents said their organization offered telehealth services, and another 15% said they planned to offer them in the future. That’s up only 3% from January 2017 research, which found that 23% of respondents provided such services and 18% planned to add them.

Meanwhile, two key statistics have stayed in place from last year. Thirty-nine percent of respondents to this year’s survey said they didn’t offer telehealth services and 20% weren’t sure if they would, the same percentages found in last year’s research.

When it announced the results, MGMA shared some specific suggestions for planning and implementing a telehealth program. They include:

  • Researching and understanding patient needs
  • Setting clear goals for telehealth and tying them to an existing strategic plan, which demands fewer organizational changes and speeds adoption
  • Understanding how telehealth supports value-based care
  • Researching telehealth vendors and platforms
  • Researching reimbursement and licensure requirements (if any) in the practice environment
  • Engaging and educating practice staff members on telehealth issues and strategies
  • Having doctors reach out to colleagues in their specialty to learn how their telehealth implementation experience has gone
  • Bearing in mind that telehealth implementations typically take an average of one year from plan to rollout

All that being said, it seems likely that some of the practices which are hanging back from telehealth have taken most or even all of the steps outlined above. The thing is, even if a practice has researched the telemedicine market, understands its patients’ needs and knows what issues it will face during a service rollout, these steps still can’t address some of the fundamental realities holding telehealth back today.

The truth is, from what I’ve seen medical practices still face two difficult issues when they consider telehealth seriously: how to make money at it and how to fit it into their workflow. These are major problems and won’t be resolved by advice alone (not that this is MGMA’s fault of course).

Despite medical groups’ concerns, there will doubtless be a tipping point where practices begin to see telehealth services as a routine part of what they provide. However, it seems clear that we’re far from getting there.

Telemedicine Becoming Popular, But Seldom Profitable

Posted on October 18, 2017 I Written By

Anne Zieger is veteran healthcare consultant and analyst with 20 years of industry experience. Zieger formerly served as editor-in-chief of FierceHealthcare.com and her commentaries have appeared in dozens of international business publications, including Forbes, Business Week and Information Week. She has also contributed content to hundreds of healthcare and health IT organizations, including several Fortune 500 companies. Contact her at @ziegerhealth on Twitter or visit her site at Zieger Healthcare.

New research suggests that while most physicians are supportive of telemedicine, others have grave reservations about providing this type of care, and that more than half of organizations aren’t making money delivering telemedicine services.

In an effort to learn more about attitudes toward telemedicine, Reaction Data surveyed 386 physicians, physician leaders, IT leaders and nurse leaders as well as differences in adoption levels between different types of organizations.,

Some of the top benefits of telemedicine cited by respondents included that it helped providers to meet demand for simpler and more cost-effective care delivery (28%), allowed them to treat more patients (23%) and that it was easing demands on staff (19%). Interestingly, just 10% said that telemedicine was proving to be a viable source of revenue, and elsewhere in the survey, 14% reported that telemedicine was revenue-negative.

The majority of physicians (68%) reported that they were in favor of telemedicine, while another 15% took a neutral position. Only 17% didn’t support widespread telemedicine use.

Their responses varied more, however, when it came to how much of care could be effectively delivered via telemedicine.

Thirty-two percent felt that 0 to 20% of care could be delivered this way; 33% of physician respondents felt that 30 to 40% care could be delivered digitally; 19% of respondents said 50 to 60% of care could be provided via telemedicine; 14% felt that 70 to 80% of care could be provided digitally. Just 2% felt that 90 to 100% of care could be delivered via this channel.

When it came to actually delivering the care themselves — rather than a hypothetical situation — respondents seemed less flexible. For example, 33% said that they would never contract with an outsourced telemedicine company to provide patient consults.

On the other hand, 50% said they’d considered moonlighting as a telemedicine consultant, 7% said they’d already done so frequently, 8% said they delivered such consults occasionally 2% said that was all they did for a living.

Regardless, many healthcare organizations are adopting this approach on a corporate level. Sixty-one percent of hospitals in a health system said they adopted telemedicine: 40% of standalone hospitals had done so; 58% practices owned by a health system has that this technology. Only 17% of physician-owned practices had done so, which could reflect cultural issues, costs or technology adoption concerns.

Physicians that were delivering telemedicine services most often used them to reach patients in rural areas (24%), provide follow-up care (24%) and manage specific patient populations (23%).

Among organizations that haven’t adopted telemedicine, many are scarcely getting their feet wet. While one in three providers are evaluating telemedicine options currently, 20% are two years or more away from adoption and 26% said they would never move in this direction.

Meanwhile, roughly one-third of physician-owned practices reported that they would never adopt telemedicine. One responding physician called it “inherent malpractice,” and another called it a “blatant attempt to circumvent the physical examination.” It seems unlikely that these clinicians will change their views on this topic.