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Physicians, Patients Intrigued By Digital Health Options

Posted on March 12, 2018 I Written By

Anne Zieger is veteran healthcare consultant and analyst with 20 years of industry experience. Zieger formerly served as editor-in-chief of FierceHealthcare.com and her commentaries have appeared in dozens of international business publications, including Forbes, Business Week and Information Week. She has also contributed content to hundreds of healthcare and health IT organizations, including several Fortune 500 companies. Contact her at @ziegerhealth on Twitter or visit her site at Zieger Healthcare.

While digital health technologies have been available for many years, it’s taken a long time to get both doctors and patients comfortable with using them. However, the time is fast approaching, as the following study suggests.

New research from Ernst & Young has concluded that both physicians and consumers want to collaborate using digital technologies. The study found that consumers are comfortable reaching out to the doctors via digital channels and that physicians agree that digital technologies and data sharing can improve patient well-being.

More than half (54%) of consumers responding to the survey said they were comfortable contacting their doctor digitally. Also, they were interested in using technologies found outside of the physician’s office, including at-home diagnostic testing (36%), using a smartphone or connected device to share information (33%) and video consultations (21%).

Meanwhile, 83% of physicians told researchers that harvesting consumer and patient-generated data would make more personalized care plans possible and improve care quality. In addition, 66% said they felt increased use of digital technologies would make the healthcare system more efficient and lower costs, while 64% said it would help lower the burden on doctors and nurses, reducing the potential for burnout.

To make such cooperation practical, however, providers need to create incentives for data sharing, the E&Y researchers concluded.

When asked whether they were prepared to share lifestyle information with their physician, only 26% said yes. On the other hand, if doing so would allow them to reduce waiting times, 61% said they would share such data, if it would lower costs, 55% were interested. Also of note, 26% said they would be willing to share dietary and exercise information if they got tailored diet and exercise plans.

That being said, the level of interest in digital cooperation varied by demographics. Specifically, the survey found much lower levels of engagement and interest from consumers age 45 years and older, regardless of the form of technology discussed.

Still, both consumers and physicians seem to have a fair amount of optimism about the future of health. Sixty-four percent of consumers reported that they saw the US health industry as innovative, and 70% of physicians saw currently used technology as effective, both of which are high-water marks.

As this research points out, the gap between physician users of medical data and consumer portal users is narrowing by the day, but it’s still far from closed. It may take some time to figure out what incentives consumers find the most motivating. At the moment, it’s still a shot in the dark.

Virtual Doc Kiosks – A Giant Leap for Telehealth

Posted on October 3, 2011 I Written By

Priya Ramachandran is a Maryland based freelance writer. In a former life, she wrote software code and managed Sarbanes Oxley related audits for IT departments. She now enjoys writing about healthcare, science and technology.

Just a couple of weeks ago, I wrote about doctors who FaceTime or video Skype with their patients. I’ll freely admit that while I’m as addicted to my Smartphone as the next person, I generally feel as if these healthcare innovations will result in overworked doctors and demanding patients.

And now, here’s something else to think about. According to a recent article in Computerworld, pharmacy chain Rite Aid, in conjunction with healthcare provider OptumHealth, is rolling out online physician chat rooms. Patients can virtually chat face-to-face for 10 minutes with a physician for $45. Virtual chats with OptumHealth nurses are free.

Pros of this system:
Shorter Wait Times: No more Waiting Area blues, and no more wondering if the paper robes cover you adequately enough.
Doctor-Pharmacy Cross Referencing: If Rite Aid already has a patient’s pharmacy history, the provider/nurse can access it any time. No need to rely on a patient’s memory any more.
Electronic Capture of Medical Records: These can be communicated to the patient’s PCP in needed.
No more scheduling tag: Walk in for a chat when YOU are ready.

Cons:
Steep price: $45 for a 10 minute chat is a tad high in my book. But when you look at it in terms of what the uninsured have to do to get any medical attention at all (either pay the high consultation rates, or negotiate with a kind-hearted doc for lower fees, or wait till their conditions become full-blown emergencies), it doesn’t look as pricey. I would also be really interested in seeing how insurance companies will react to telehealth initiatives like these. Will they, for example, reduce co-pays for such visits?
Revolving cast of physicians: The advantage of this system is you get to see a medical professional; you’ll probably not be able to ask to be connected to that incredibly insightful Dr. Smith you saw last time. Also if this takes off in a big way, maybe it’ll be a Dr. Reddy located in Hyderabad, India (though I should go on record at this point – I have absolutely no problem in being seen virtually by a Dr. Reddy or Dr. Khan in Pakistan, or anywhere else in the world)
Unclear logistics: Say, you have an abcess that you have to get checked on your er… backside. Are the kiosks private enough for truly comfortable patient-doctor interaction? Is there anyone else just offscreen at the doctor’s office, watching the video chat?

Definitely things to think about. I want to leave you with anecdotes from a different field – education. A few years ago, tutoring companies in the US figured out that American kids could really benefit from one-on-one tutoring from teachers. VOIP technology became cheap, even international video calls via Skype were free or for pennies a minute. I heard about this phenomenon when I enquired about a teacher at my high school in India. Many teachers at my school had quit to join such companies, and the school was making do with either substandard teachers or filling teaching gaps with part-timers on an ad-hoc basis.

It’s too soon to know what route these TeleHealth initiatives will take, but the scenario I described is not impossible with medicine too. While I’m excited about the convenience of these kiosks, I also think it would be a sad day if all/majority of our interaction with our providers is done online.